Norwich Bulletin Newspaper, October 17, 1919, Page 13

O T ey Accorging to fifures for the latest five year period cov- % ered by the last consus, the death rate in cities is 21.6% \ dreater than in the country districts. The figures show 6.3 deaths per thousand in cities; 13.4 per thousand : On country roads the yield- ing earth cushions your feet against the jars of walking On the nazg, mouern pavements of cities, every step on hard leather heels is pounding away your encrgy . in the countsy. Are you exposing yourself RTAIN diseases are so preval- ent in cities that doctors call them “city diseases.” Tuberculosis, Bright’s disease, heart trouble are ailments known to be common among people who live in cities. In the last five year period covered by census figures, the death rate in cities is shown to be higher than in country dis- tricts by 21 per cent. These conditions are due largely to the manner in which city people live. The average city worker spends at least five-sixths of his time indoors. If he is out-of-doors more than four hours in every twenty-four, he can count himself fortunate. The city worker seldom walks.~ He travels from home to business in crowded cars or trains. He works all day stooped over a desk, a machine or a counter. Indeed, medical men state that the average city worker uses no more than a third of his lung capacity—that about 400 muscles of his body have actually become weakened through disuse. Is it any wonder that we are susceptible to countless ailments; is it any wonder that the city death rate is so high under these conditions of living? : . Walking, the one great exercise whiéh every man should enjoy, has become a burden. Too T =) F B | % o peire livan’s .' ‘di-ffl'& the J’lfl'ké.‘ that tire vou out ‘often it contributes directly to that over- fatigued condition which makes the city dweller an easy prey to illness. In his usual routine the average city worker takes 8,000 steps a day, on hard, modern floors and pavements. If you wear nail-studded leather heels you give your body 8,000 joltsjand jars a day—for every step with hard heels on still harder pavements acts as a hammer blow to your entire nervous system. The constant repetition of these shocks exhausts your en- crgy, helps to bring on over-fatigue, with its cver-present threat of serious illness. Yect walking on hard pavements need not be any more fatiguing than walking on turf. Walk- ing can easily be made .. a pleasure and a benefit. Modern pavements are built for modern traffic. You can’t bring back the yielding dirt streets of many years ago — the streets for which leather heels were made, but you can .cushion your kfeet against the jolts and jars that make walking a bur- den. You can replace hard, old-fashioned heels with O’Sullivan’s Heels of live; springy rubber. . . This test proves the remarkable resiliericy and that gives O’Sullivan’s _gurabitity of O'Sullivan’s Heels. » Hoels prey from the walking. ; to the danger of city diseases” \ Heels their springiness and wearing qualities] Rubber, as you know, can be made hard and brittle as in fountain pens or soft and crumbly as in pencil erasers. To secure the resiliency and durability of O’Sullivan’s Heels, the highest grades of rubber are “com- pounded” with the best toughening agents known. The ‘“‘compound” is then ‘“‘cured’ or baked under high pressure. By this special process the greartest resili- ency is cembined with the utmost durability. It is this special process that has, since the making of the first rubber heel, established O’Sullivan’s Heels as the standard of rubber heel quality.’ Guaranteed to outlast any other heels guaranteed to wear twice as Iong as ordinary rub- ber heels; and will outlast three pairs of leather heels. Go to| your shoe re- pairer today and have O’Sullivan’s Heels put on your shoes. . O’Sullivan’s Heels are furnished in black, white or tan; for men, women and chil- If an O'Sullivan Heel is cut along the side so _ dren.” Specify O’Sul- i that a thin strip of rubber is left attached at ~ : What gz;;e: a r’:cbber o on it wvin will Paye grent Sisstity. livan’s Heels, and be heel Jlife orttaacy rabee et the metoctsl enion n SuTe that you get O’Sul- Itis not just the rubber two before it has stretched toany great defree. livan’s—avoid the disap- pointment of substitutes. One out réry fotr - wears O'Sullivan’s Heels. York's vaat population finds that m.’n‘n’- rent oversfatigue ork es and jacs of When you try your first O'Sullivan’s Heels, note their great resiliency. It is this resiliency that prevents you from pounding away your enerdy O’Sullivan’s Heels are]