Norwich Bulletin Newspaper, December 23, 1918, Page 8

Why malted milk was originated To the North and South Poles “Horlick's Malted Milk,” writes Captain Peary, ‘was always on ; =—because of the impossibility of obtaining the firing line; no field party was dispatched without it, and it never failed tomake good prompt- ; ly and satisfactorily.” Captain |\, A% Amundsen, discoverer of the * \\\» o South Pole, writes: “Our way 1%, fioe to the pole is littered with boxes \\ \\ g stamped ' Horlick’s, giving full: W\ )} - evidence of the liberal use made . i\ o : of your splendid Malted Milk.” Y Also taken by Steffansen and the ™= ~ Scott polar expedition. y\ i & In Europe’s great war hospitals Large quantities of Horlick’s Malted Milk are being used in the war hospital service of the various allied nations, to the alleviation of much suffering. In hospitals all over the world, as well as in the sick room,Horlick’s is endorsed and used by the med- ical profession as a standard diet ‘ for invalids and convalescents. Sample package mailed free upon request. The standard food for babies Hundreds of thousands of in- fants, deprived of mother’s milk, have been reared on Horlick’s to \ robust childhood. Thousands of \ photographs and testimonials from all parts of the world are on file in our offices. Sample packagemailedfree ypon request. HORLICK'S MALTED MILK COMPAN T — REVIOUS to 1883 it was neces- sary to add milk to all prepared foods for the infant and invalid, in order to make a properly balanced diet. But it was difficult and often impossible to obtain good milk in cities and tropical climates. The vital problem of how to supply . a reliable milk for people of all ages in any climate that would be avail- able at all times, was finally solved by HORLICK of Racine, Wis,, U.S. A, after years of labor and ex- periment. HORLICK discovered a process of reducing fresh milk by careful evapo- ration in a vacuunr to a powder form, which contained all the valuable con- stituents of fresh milk, would keep indefinitely in any climate, and yet be soluble in hot or cold water. This was the first time in history that milk was reduced to a powder form, soluble in water, retaining its natural qualities when dissolved, and with all the valuable Vitamines - 3ood milk at all times and in all places : (which are destroyed by ordinary cooking) preserved intact. To good rich milk HORLICK added the valuable extract of Malted Barley and Wheat, containing a1l the nutrition of these grains, and reduced them to a powder form, with perma- nent keeping qualities, and soluble in water. It was found that by the action of the Malt ferments on the milk, its digestibility was markedly increased over ordinary milk, so as to render it easily assimilated by the weak stomach of the infant, the in- valid, and the aged. This well balanced milk food was thus perfected, which a third of a century’s experience has amply proved capable in itself of supporting infant and adult life. This new milk food HORLICK named Malted glilk; it has proved a boon to thousands upon thousands, from infancy to old age, of every race and clime, and is to be found in every city in the civilized world, Used by thousands of business workers Walk into any soda fountain anywhere, at noon, and you will see business men and women partaking of Horlick's Malted Milk. More and more, business workers, profes- sional men, and students are coming to realize how heavy foods at luncheoh dull mental alertness and im- pair efficiency. Horlick’s Malted Milk is also put up in Tablet form. Very convenient for business men, travelers, aviators, ladies when shopping, etc., since a small package, sufficient for 2 lunch or two, or a day’s ration, may be kept on the desk, in the home, or in the pocket Racine, Wisconsin, U. S. A, R & A blessing to the aged Nutrition with digestibility makes Horlick's Malted-Milk the. ideal food for the aged. Maxi- mum nourishment with 2 minis mum tax on the digestion