Norwich Bulletin Newspaper, November 12, 1917, Page 8

MGONDAY. NOVEMBER 12. 1917 being conducted jomtly, by this and flfly other representative piano houses, in conjunction with the largest piano manufacturing industry in America STATEMENT T IS SAID that “necessity is the mother of invention.” To- morrow-morning, with the beginning of business, we will open a selling campaign of pianos and playerpianos whlch, in a large measure, is a sale of necessity. More strictly speaking, it is a sale of necessity on the part of the . manufacturer who is co-operating with us in this sale. TO BE EXACT, it is a sale which is held on account of a joint effort between the manu- facturer and ourselves to sell TWO pmnos where ONE has been pre- viously sold. ” It is this way: The manufacturers, the Behr Bros. & Co., and associates, of New York City, who, with ourselves, are joint sponsors for this sale, are the largest manufacturer of pianos in the world. Together with their associ- ates, they manufactured and sold 27,000 pianos and playerpianos during 1916. ‘This, in its entlrety, is the hrgest output of pianos and player- pianos in the world. Previous to the European war, the Behr Bros. Co. and assoctates en- joyed an ususually large export business. This export business carried their instruments throughout the world. : Ever since the war, they have done no European business. Since August, 1914, their éxport business has been confined wholly to the South American Republics, Cuba and Porto Rico. Conditions are now such that even this limited sphere of their bus- iness is so disturbed as to make it impossible for them to count upon sell- ing many pianos in those countries. In order, then, to kea# their faciories running and their big army of three thcusand employes employed, ways and means had to be devised to INCREASE THEIR AMERICAN BUSINESS. AND THIS SALE IS THE RESULT. THIS SELLING CAMPAIGN, WHEN SHORN OF ALL DETAILS, IS AN EFFORT ON THE PART OF THE BEHR BROS. CO., ITS AS- SOCIATES AND ABOUT FIFTY PIANO MERCHANTS' IN: THE UNI- TED STATES, INCLUDING OURSELVES, TO SELL TWO -PIANGS: WHERE WE PREVIOUSLY SOLD BUT ONE BY GIVING PROS- PECTIVE BUYERS BIG INDUCEMENTS TO PURCHASE NOW. The prices that will prevail during this sale are ‘“before the war” prices. The terms of payment that will prevail are even more liberal than usual “before the war” terms. - This is very important. Since August, 1914, the beginning of the European war evcry p|ece of waod, every piece of felt, every wire string, every bit of ivory, every funing pin and every metal part that enters into a piano, has increased in price frem 10 to as much as 250 per cent. There isn’t a single thing from the tiniest screw to the massive steel * plate that holds the strings, but which, today, costs, on the average, half as much again as it did two and a half years ago. The labor that works this material, which in most part is skilled and technical, is receiving from 15.to 4C per cent. more than it got before the war. 2 5 ; So, when we come to you with a carefully planned selling cam- paign, like this; with a proposition in which pianos are offered at “before the war” prices, WHICH WERE THE LOWEST THE PIANO INDUS- TRY HAS EVER KNOWN, ‘you will immediately see the big opportunity .and tremendous advantage that this sale offers. With prices of every commodity going up and up, with prices of every necessity of life greatly increased, with manufacturers in other lines raising and re-raising their prices; notwrthstandmg greatly increased oui- puts, 'you can quickly see the opportunity that this sale holds for the ll.nfty buyer, to place a good standard piano or playerpiano in his home, at a price which has never been lower in the history of the- American piano industry. _safeguards which are given purchasers during this sale, it Note: HIS IS A CO-OPERATIVE SALE of pianos. Behr Bros. & Co. and its as- sociates and fifty piano merchants through- out the United States are co-operating in an endeavor to sell Five Thousand pianos. -~ Our proportion of this number is one hun- dred and sixty instruments. It is planned to dispose of these pianos in the most direct manner. That is to say, by applying the most direct means known to merchants to increase sales, and that is g fo give prospective cusiomers an incemiive io buy, by offering them lower prices than prevailing prices and by giving them easier terms tham prevailing terms This plan is simple, direct and forceful. The way to get someone to buyy something hefore one is really ready to buy “or before one is in a receptive mood to mood, is to make an incentive for one {o buy: To offer an inducement. And it is +this known principle that is back of this sale and this plan. 100 Behr Bros. pianos in beautiful mahogany and oak cases, to be sold at $275 each, with three years’ time in which to complete payments. The backbone of thxs sale is the Behr Bros. piano—of which we will Sk.“ one hundred-—is of unqm.stwlnblc quality. ; It sets a high =tai!1dard for excellence. 2 3 R From your viewpoint, there are few pianos, indeed, which will give betier service or more lasting satisfaction, than the BEHR BROS. Measure,and judge them as you wish; by their general reputation; their tone; their case designs; their playing qualities; their ability to stay in tune; their all ’round durability, and the Behr Bros. courts comp1r150n with any 350 dollar piano. During this sale, and under this plan, these -honored old pianos will sell for 275 dollars each. During this sale you may make an initial payment of 5 dollars, at the time ydu make your selection. The remainder, 270 dollars, you may divide, to suit ycur convenience, into weekly payments as low as $1.75 per week. Thus it means that 'this 'sale holds for you The Behr Bros. Pianos are offered with _ this understanding: GJdotars. FIRST. = That they are guaranteed without reserve, for 5 1. The opportunity to procure a trustworthy piano of unquestionable reputation far 275 years from date of purchase. The p11nc1p1e of " absolute satisfaction so dominates this sale that purchasers will be permitted to write their own guarantee in case they are dissatisfied with the wording of the printed guarantee. SECOND. That you may exchange the instrument you select, for any reason whatsoever, for any other new piano, player-piano or grand piano “we sell, at any time within one year. This is an opportunity to be instantly seized. Yeu THIRD. Jhfit yf?u n}:a)', fOftil.".X ft&l?asf}fl‘tget _yog:r'mone;,- A ack.after having tried the instrument. in your should not delay. After regarding the guarantees and Horme Tor 30 days. Y These liberal privileges are made a part of our written agreement with each and every purchaser. 2 The opportunity to place it in your home immediately upon as small an initial pay- ment as 5 dollars. "The - opportunity to spread the whole of your payments over a long period paying only as little as $1.75 per week. is hard to see how anyone who is interested in his home, and does not new own a piano, can afford to pass it by. THERE ARE 60 BEHR BROS. PLAYER -PIANOS IN THIS SALE. ALSO: Of an identical grade of the piano. Such playe r-pianos usually sell from:$500 tc $550; The cooperative price, durmg this sale, will be $445 each. Five dollars will puf one of these player-pianos in your home. The balance may be spread over a long* period to suit your convenience. Every other feature of this sale applies alike to both the piano and the player-piano. STORE OPEN UNTIL 9 P. M. 135, 137, 139, 141, 143 Main Street, Norwwh Conn. Established 1872 THE STORE OF SF.RVICE SUPRF.ME