Norwich Bulletin Newspaper, January 1, 1916, Page 21

,Ouanti Price and Pmsents | WMM This is what the SERV-US -Pure Food Products are doing and doing successfully. SERV-US Pure Food Products are on:the market to give you the Best of Quality at Popular Prices. This means that although they reduce prices they do not do so by cutting the quality. Their price reductions are obtained through -large co-operative, producing, manufac- turing and buying connections. At the same time your health and table is protected by sanitary packed food products, free from dust, dirt and contamination. 2 af Quality is the watchword; the one thing for which they strive the hardest. Why? Because they know that without quality they- could offer you all kinds of other inducements which would not have the least effect in gaining your patronage if you found that quality was lacking in the goods themselves. Further than this they know that once you have used SERV-US Pure Food Products and have recognized their Quality they have won you for a steady customer regardless of other inducements. QUALITY FIRST, FRIENDSHIP AFTERWARDS. This is why they do not allow a single can or package of SERV-US Pure Food Products to be sold which does not come up to the Highest Standard of Uniform Quality. If you receive a single item of SERV-US from your grocer which does not give the utmost satisfaction, all you have to do is to pack it up, return it to them at their expense and they will refund you your money. On such a guaranty as this, behind which they stand all the time, you cannot possibly lose by giving SERV-US a trial. Save money in operatiné your household by making yours a SERV-US table and have the satisfacton of knowing that if any item is not right you can send it back and your money will be refunded. Next to quality they must, in order to reduce the High Cost of Liv- ing, sell their goods at a lower price -than advertised products. If you will investigate you will find that they do sell them at a lower price. = All they ask is for you to compare the quantity in a package of SERV-US and the pricé of it with a package of any of the nationally advertised brands of food products. This immediately brings forth the question as to how they are able to do this without hurting the quality of the goods. The answer to the question is “Economy 'in Advertising.” After they had decided on a policy of “The Best of Quality at Popular Prices” they were confronted by the problem of economically introducing their products to the consumer. They could not advertise by the many dif- ferent natiomi“gubhcntv methods without adding that advertising cost to the price of SERV-US Goods, so have adopted the co-operative plan of advertising direct with the Norwich consumer, through the Norwich Bul- letin, and each year they put aside a fund for- this purpose, and the fol- ‘.owing purpose. THE FREE GIFT COUPON PLAN This fund is given out to you in the shape of SERV-US Free Gift Coupons. These coupons are issued in different denominations and you will find one with each and every item bearing the SERV-US Brand. Each coupon represents a share in this advertising fund, and by saving them you can procure valuable presents listed in the SERV-US Gift Catalogue. SERV-US is the world’s foremost coupon profit sharing plan. The SERV-US Coupons figure approximately 8% on your gro- cery purchases in trading premium values, and they can be had on prac- tically everything sold in a grocery store.” They buy their gifts at low- est factory price and endeavor to utilize the unused coupons in increasing the gift and coupon values to the advantage of those who are saving SERV-US coupons. = Remember that although SERV-US coupons repre- sent approximately 8% in retail values, yet through the co-operative plan of dividing the value of the unused coupons with those who are saving SERV-US coupons, they do not cost the SERV-US Pure Food Company to exceed 3%. This explains why SERV-US Pure Food Pro- ducts are of the Best of Quality at Popular Prices, and within reach of all. If every housewife who reads this would say to her grocer that she wanted only SERV-US Pure Food Products it would not be long. before the prices would go lower and lower and the quality of gifts would show '“"‘T DI better values still. ARAU Each one of the SERV-US Pure Food Products is of the highest quality and each one carries 2 SERV-US Coupon somewhere, either on i -the label or in the package. THE L. A. GALLUP CO. Wholesale Dlstrlbutors Norwxch Cenn.