Norwich Bulletin Newspaper, May 4, 1915, Page 9

mm__?__mmul. - . Ruthless Force Apmad med untyere e here. and V20 oy and I your horse; Yn!ub: dwl-v:! whe,'c‘ horse-wit goes. Picture me, then. at dh.:d of night, i v i J 1 Bunions and iy _soented stall,| Many Delinquent Owners—8pare | April Arrests Number 31—Forty Hours' H;’&“;;:?fi’:z‘z ’.,’;5{,,“"55‘:: the 'c:’.'-. to Bn:‘:ont manfioh—lfln‘- Devetion at St. Mary’s Church—Miss N i o A0 e Sorrow for Supervisor Ames—Peti-| Macdonald to Leave Willimantic — P}y, the tyrant of bit and yeint tion to Have Old Cemetery Cared uml I;—Pu“ blic Reading &{.fi'?"‘ v 7 A 0 la I our soul's de-| For, erine igeway—Sunday n- ou rench-Heel How should I grasp your soul or, o il o Remarkable Home Treatment Cramp For All Foot Troubles Bung, meyllablea and_pain . ipg, ey T3%3 S8BMin of| Rev. Alferle Chartier, M. 6. D. D T e s Hartford, has been a visitor with Mrs. Frank Barber of Freemont e atives here. street is to have the Woman's Mis- “This information will be welcomed ‘Mad, mad, mad, these two-legged| Miss Vinnie E. Shaw spent Sunday sionary soc at her home in Worcester. al chi at Mrs. Reed of Woonsocket is visiting here with her parents, Mr. and Mrs, V. H, Wetherell, thi That dl;g: us forth from the well- filled rac! In a fl;f&llns storm, with whips and s X not Gven tb wind ng. Everett Wells of Rockland, R. I, was a visitor with friends here M onday, well known to foot doctors, Judge M. H. Geissler presided at a treatment, ‘will do the work. spoonfuls of H “Dissolve two table- Lot to one's Seriously Il ocide compo ook Richarn Dbyl e Miple-aiiest Wia e O DA s Bt o matn: water: ook b et B ' 'Tis a world, you see, beyond my|reported Monday as critically ill in “with having been intoxicated. full fifteen minutes, gently rubbing the scope— The human ramge of pity and skill; Yot the horse's legs are swift, we 1 e Thwgg his heart is all for the hay- Tack still, a Worcester hospital. Henry McDermott of ‘Woonsocket spent Sunday at his home in Danlel- son. Mrs, Kent A. Darb at her home on parts.” The effects are marvelous. . and Mrs. Charles K. Shaw of & ¥ and: tHe Tous et were visitors with rela- tives in Ié'nms-:n lmn:‘l;yiv o :&m°m s o visitor with Putnam friends ed as | Mol What matter, then, how feeble my|that her condition was y Compound and your foot troubles will be a 'm9TOW™ { i - Thirty-one Arrests in April Nails W tar how rough the road Ij|ORmEerouA rty: P! Caliouses thing of the past. Calocide works Mrs. C. H. Keach has returned to Captain John Murray’'s police re- A ek through the pores and removes the ¢ wmmm With my poor help is a man's deed | Waterbury, after a Visit with rela- |port” for April shows 31 arrests. cause. Get a twenty-five cent box from TENDER wrought, tives here. Twelve prisoners were sent to jail. SWEATY any druggist, usually enough to cure o And_at last’the master's volce says mg.,odc_ Klnylon, othrs"!:le;m. ;"t« Lights were Efl' a :ou;‘ otNu h;:;‘ OFFENSIVE ol ACHING “Home!" on Danielson friends Monday. ‘Raymo! patric ew In at laboratories of Medical Formula Co., Joseph L. Pray has been named as|wag a Putnam visitor Monday. FEET e Dayton, Ohio, and Chicago, IL seuseesssassssesessacen administrator of the estate of Fran- 3 s eesssssasesasestasssssansssrarisasasses T cis A. Brainard. It is expected that Warden Harry E., Back will name the committees of the court of burgesses this week. Fined in Town Court. esssesserssnsarsaeic business man but do not let business or lodge take your whole time from your family. Some men say they ABSENCE. 1 he sun moves tlowl{ in his course, The moon is late in rising; “he voices of the wind are hoarse, The skiés no more enticing, ‘he stars shine with a dimmer light Hearing Stone Conservator Case. Before Judge E. C. Wright of the probate court there was a final hear- Monday o nthe allowance of the account of the conservator of the late ready with much pleasure in Putnam, is to give a public recital at the Brad- ley theatre, Sunday, May Sth at 8 p. m. 3 Francls P. Stone. No argumen have enough religion at the lodge, ATE G T e i Van Luremberg was called upon to|were made by counsel in the case be-| Miss Ridgeway wiil give the same|but while the lodge is to help and How loud the clock strikes off the[pay a fine and costs amounting 0 |fore it was submitted to Judge Wright, | readings that she is to render on the | uplift mankind it is composed of men hour, $15.09 in the town court Monday morn- | who reserved decision. Redpath Chautaqua Circuit the com- | from all denominations and is not for How shrill the cricket's ulnglns: ing. He had been intoxicated. He ex- Forty Hours’ Devotion. ing season, her whole program bear- | the purpose of saving souls, which is The song of birds in distant bower cused himself by saving that he had y - Miss the real work of the church. His ad- grtsfi Wwas very earnest and help- u ing upon the subject of Peace. Ridgeway is closely in touch with the The World Peace Foundation and is using her powerful talents in aid of this work. ‘While the reading is public, child- ren under twelve will not be admitted. 8T. PHILIP'S PARISH Woman’s Auxiliary Completes First Year—Bishop Brewster to Confirm Class Next Sunday. At the morning service on Sunday, Ada Bird and BEmelie Caroline de Mauriac were baptized. The executive committee met in the Guild room Monday evening. The meeting of the local branch of the Woman’s Auxiliary to the Board of Missions is to be held in the Guild room on afternoon. . This completes the first year of the life of the organization here. It is a branch of the official national society for the women of the church. The altar chapter will meet as usual after the 7:30 service even- ing. There is a brief address for which the congregation remains; and then the chapter meets in the Guild In louder tones is ringing. The very tree-tops moan and sigh, As evening winds sweep thro' the sky. There were twenty-five priests here Monday for the Forty Hours' devo- tion at St. Mary's church, Rev. Chas. F. Bedard pastor. The special period of devotion will be closed this (Tue day) morning with a solemn high mass at eight o'clock. Rev. J. J. Papillon of Willimantic is to be cel- ebrant, Rev. R. Lemieux of Williman- tic, deacon and Rev. Frederick Des- Sureault of Occum sub-deacon. Common Council Meeting Tonight The May meeting of the common council is to be held this evening and it is expected that a number of mat- ters of importance will be given con- sideration. The matter of the paving of Union square will probably be dis- cussed and some action may be taken on the proposition to install a police signal system in the city, this being an improvement for whch there is a considerable demand. Miss Macdonald to Leave Willimantic Schools P Miss Esmeralda Macdonald, daugh- ter of Mayor and Mrs. Archibald Macdonald, has been elected a teach- er in New York city for the com- ing school year at the private Brad- ley school on Fifth avenue. onty two or three drinks of beer. Judge Tucker suggested that the results ex- ceeded expectations and Luremberg admitted this to be exactly the case. Dog Warden After Delinquent Owners Town Clerk Frank T, Preston has not received all the registration fees due on dogs kept in the town of Kil- lingly, and the time has now arrived when _the cost for registering is $1 extra.” This year it is going to be a case of register your dog or lose the dog. Michael Grimshaw, dog warden, is going after the delinquents. Spare Cars for Nerwich Use. Flat cars were taken from the steam road here to the siding at the Dyer dam, on the trolley line, Monday. Two single-track open cars not used here for several years are to be taken from the Dayville carholse, loaded on the flat cars and sent to Norwich, for use during rush days on the city lines. For Sale—Butts place, opposite Da- vis park; house has been completely renovated and is equipped with baths electric lights and other modern con- veniences; two apartments. Inquire of W. W» Wheatley, Broad street—Adv. Harry W. Clarke, Thomas Bradford and Augustus E. Graves, assessors of Vhen will these dreary days pass by, And weary nights have ending? hen will the night-bird's wailing ory \iy lonly heart cease rending? ien will T hold her to my breast. 4 in her love find rest, sweet rest! —J. M. Cavane: STONINGTON Miss Louise Powers Entertains on Birthday—Funeral of Mrs, Frank D. Sylvia—May Basket Social. Monday evening Miss Katherine Powers entertained several friends in honor -of her birthday. Games were played and music with refreshments was part of the evening’s program. Biss Powers received many handsome sifts. Start on Cement Work, The cement work on the Elm street part of the state road was started Monday. The large cement mixer owned by the Vito company has been moved up to the place on the road. The work cars of the Norwich & Westerly Traction company, have been hired and will be used in carrying sand and other materials for cement work to the different parts.of the road. Recovered from Injuries. Edmund P. Hyde returned to his du- Chanute, Kas. THE PROMISE. The tide is out— Exhausted ebb bares reefs Sand bars and slimy ooze. The wind is dead— It would not care to kiss This desert of the deep. The sun is hid— Not e'en his friendly eyve Breaks through the stifiing gloom. But there is still the Promise— By it the tides will flow, The dimpling winds return, Che heavens with aunngght glow. —John _A. Fitz Randolph, in Nautilus. April HUMOR OF THE DAY L Mics ties in Boston Monday. WMr. Hyde & » the borough of Danielson, issued on|Macdonald is at present teaching in | °2M- i v Is she pretty? Monday the usual motices relative to | Willimantic. She was. seloctod froms| St. Philips will be represented at|Was at his home here for several “Pretty! Say, a one-legged men would offer her his seat in a street car!”—Detroit Free Press. “Dad, what's ‘out of sight out of nind,’ mean? “That those who will not see as we 10 are crazy.”—Philadelphia Ledger. “Reginald, what did you study in school today? We had two films of history and one reel of geography, ma.” —Kan- sas City Journal. Pupil—Teacher, this_afternoon? dead? Teacher—Well—yes—I suppose so; out really I wish it was some nearer -elation.—Topeka Journal. months, having been Injured in an automcbile accident while on duty. May Basket Social. The May basket soecial was held ‘Monday evening in the parlors of the Second Congregational church under the auspices of the Y. P. S. E. Each person who attended carried some article and these were auctioned off during the evenirg., Games and music were enjoyed. the meeting of the New London Arch- deaconry at St. James’ church, New London today (Tuesday.). The Right Rev. Chaucey Bunce Brewster, I» D., Bishop of Connecti- cut, will make his annual visitation and administer confirmation on Sun- day evening next at 7 o’clock. The bishop will be at Groton in the morning and at Danielson in the afternoon; and will spend the night at the home of F. F. Russell. At this service an offering will be presented for the emergency fund of the Board of Missions, of which the bishop is a prominent member. This offering is being taken all over rthe country, to clear off a deficit ,and pre- filing lists of taxable property with them on or before May 28. Will Attend New-London Meeting. Rev. James H. George, Jr., will be at New London today attending the meeting of the Episcopal clergymen in the New London archdeaconry. It is expected that the meeting will be ad- dressed by a representative of the Mis- sionary society of the church. \ Reckless Driving, Complaints are constantly heard this spring of reckless driving of automo- biles in the borough by a few offend- ers. Particular complaint is registered because much of this rattle-headed driving is done in the vicinity of among a score of well equipped can- didates. County Legislators’ Busy Day Members of the legislature from Windham county started in with a Monday session and disposed of much business at the capitol, making a fine beginning for what is exepected to be a very busy week. Some of the ‘Windham county members said Mon- day afternoon that they expect the ltj"s‘;:;lre wfl.}edbe able to adjourn on e e Agr upon, M: 18, two ‘weeks from today. S Katherine Ridgeway at the Bradley Theatre may I be absent FUNERAL. My aunt’'s cousin is —_—_— Mrs. Frank D. Sylvia. Funeral services for Mrs. Bridget Ellen Sylvia, wife of Frank D. Sylvia, Miss Katherine Ridgeway, the well |vent running further behind in this|were held Monday morning at 9 o'clock Mrs. Bec—I think it was perfectly ig‘ffi“;‘:‘*’; :‘;‘:;fih“*“‘fl:‘j :.f"’d oie. | known reader, who has been heard al- | war year. e appeal is to devote|at St. Mary's Catholic church, A re- rateful of Grace to send Lady Copper- &t & s e - | “Ome ‘Day’s Income” to this. quiem high mass was sung by the waite in to dinner before me, when R e — pastor, Rev. J. E. O'Brien. Burial SORROW FOR SUPT. AMES. Local Friends Hold Impaired Health Responsible for His Wife’s Suicide. Universal sympathy was expressed here Monday over the tragedy at Nor- wich that resulted, during the early hours of Monday morning at the Back- us hospital, in the death of Mrs. Albert S. Ames, wife of the supervisor of schools in Killingly and Brooklyn, and caused Mr, Ames to suffer a nervous collapse. Mrs. Ames, who has been on the border ofyinvalidism for several years, lived hére for a time after her husband came here to take up his school work, but has been in Boston for three or four years past, Mr. Ames she knows Sir John is only a sergeant, and my George is a subinspecto: London Punch. ‘“What do you make of his name?” xsked the police chief. “Well,” responded the great detec- dve, “from the spelling, 1 should judge that he's either a parior car w a Russian dancer.” —Philadelphia _edger. “I have been thinking it over, and have concluded that two can live : cheaply as one, and so—" ‘So have I; and that being the wse, you and 1 will continue to be vo instead of becoming one.”"— iouston Post. “I want to see the government own others who came to be intimately as- sociated with Mr. Ames seemed to feel the most deeply for him. His super- vision in the schools of this town and in Brooklyn has been eminently suc- cessful and satisfactory. He has been a tireless worker and has vastly im- proved the school system in both towns by careful, intelligent methods. He has made a great many friendships in both towns and is everywhere high- ly esteemed, EAST KILLINGLY CEMETERY Neglected and Forgotten—Petition to Have Town Care for It. was in St. Mary’s cemetery. Mrs. Frank Grandy spent the week end in Norwich. Mrs. Franklin B. Noyes has return- ed home after spending .the winter in hicago, IIL To Meet New Rector. Wednesday afternoon from 2 to 4 o’clock the Social Circle will meet at Calvary church chapel. All the ladies of the church have been asked to attend and meet the new rector, Rev. ‘Mr. Sanford. hs Miss Rosanna Gilmcre is at home from Willimantic Normal school. The C. L. C, Whist club will meet this week with Mrs. Gilbert Chese- bro. SPRING SUNDAY SCHCOL INSTI- TUTE To be Held Sunday Afternoon .at Woodstock Congregational Church. Indications are that the Sunday school institute of District No. 3. to be held with the Congregational church on Woodstock Hill next Sun- day afternoon commencing at 3:30, will be well attended. Plans have already been made by a local school to take as many as possible of its teachers and officers to the gathering by automobil already six machines have been offered for this purpose. :'::ything," said the discontented | regularly ‘l:etul;‘ning there go{ ;‘w,k ,n‘g m? Ople‘;mon asédflr]llt v.lh;.t care be given m‘:h:rre :re fz"%%’?éi‘i sc;gols i: atn{nles: hz;;)i:lge; ef’:rking spent Sunday 2 vis i ., East cemetery, “Maybo it ‘might be s good idea|yisis 2t his home Wrer DU healh ief 8 racker Altrist ot tig town, is | Eutnam and Thompson, which are in- | Mrs. B. A. Pond and son Walter, of eplied Mr. Dustin Stax. “I have a ‘ew things that I would like to sell '—Washington Star. THe Officer (having been challenged 'y a_ recruit, seeks to improve the ccasion)—I say, you know, that jwas uite right; but you left out “All's ell!™ The Recruit—“All's well!” is it, sir? :n’ me two feet like a block of ice! —London Sketch. Ethel used to play a good deal in Sunday school, but one day she had been o good that the teacher sald u_praise: “Ethel, my dear, you have been a ery good girl today.” “Yeth'm,” responded Ethel, “I ouldn’t help it. I dot a stiff neck.”— ’ittsburgh Chronicle. THE KALEIDOSCOPE Japan's government forests last year ielded 35,360,000 in revenues and con- umed $2,327,000 in expenses. about ready to be presented to the se- lectmen of Killingly. The petition, which bears more than a score of signatures of taxpayers and citizens of the town asks that the cemetery be cleared of weeds, brush and debris and that the headstones out of alignment be straightened and the appearance of the cemetery generally improved, the petition also directing attention to the statute which requires that towns shall keep such old cemeteries cleared at an_expense not to exceed $100 a year. The cemetery is of historic inter- est. Stones within its acre and a half show that some of the several hundred people believed to be buried there were laid at rest as long ago as 1720 and that as a burial place the cemetery was in use for more than 100 years. Appended to the petition is a list of names taken from headstones in the cemetery, some of them indicating that the persons who bore them may have fought for American independence in the Revolutionary war—Captain James Westcott, who died in 1811, and Cap- tain James Cutler, for instance. Some time since, members of the D A. R. started to do something toward the arrangements for care of the ceme- tery, but met with unexpected oppo- sition, The cemetery was originally a part of a farm owned by Mary, Peter and Sarah Bateman and town records show that when they sold the farm, in 1759, they reserved the cemetery section. Since that time the far mproperty has changed hands a number of times, the cemetery became neglected and, by most of the people now here, unhéard of or forgotten. Members of Sarah ‘Williams Danielson chapter, D. A. R., are interested in the movement to have the selectmen improve the old burial place, which is surrounded by farm land. rash act, During the past year Mrs. Ames has been at times so ill as to be unable to leave her room and there were oc- casions when her recovery was des- paired of. Her condition greatly wor- ried Mr. Ames and has undoubtedly proved a great strain upon him. Only a few weeks ago his own health gave him some cause for worry, as it was believed he would be obliged to sub- mit to an operation for appendicitis. After consultation with a specialist he found that he might forego the operation for the present, but the at- tack left him in somewhat shattered physical condition, though he con- tinued with great determination to ap- ply himself to his arduous duties in this town and in B lyn. Close friends here believe that, in his weak- ened condition, the shock he suffered Saturday night on learning of his wife's act was even more severe it otherwise would have been, though grievous in any case, Mrs, Ames came to Danielson Sat- urday for her first visit here in a long time and later went to Norwich with her husband. ‘While expressions of sorrow were heard on every side Monday, meémbers of the town school committee and i Ry e MRS. MELTON'S LETTER To Tired Worn-out Mothers Jackson, Miss.—*‘I shall feel repaid for writing this letter if I can help any tired, worn-out mother or housekeeper to find health Man:gfiulhva. “] have a family of five, sew, eook and do my housework T became much run-down in health. A asked to try Vinol. Ididso and nowt Im::l]lntsymg and my old tim& ent has been restored. New York, have arrived in town, Edwin P. York of New York was at his summer residence, The Hill, over Sunday. STAFFORD SPRINGS Death of Theodore F. Jordan, Accom- plished Musician—Athletic Associa- tion Arranges Road Races. The body of Theodore F, Jordan was taken on the 8 o'clock train to New Haven Monday morning for burial. Mr. Jordan was 49 years of age and had been a resident of Stafford Springs for over 20 years. For several years he conducted a music store on Main street. He was a talented musician, making a specialty of the violin, and was, a few years ago, leader of Jor- dan’s orchestra. Before coming to Stafford Springs he was in the the- atrical business and was leader of a large orchestra in Boston. Miss Rand Visits in Town. iss Frieda Rand, formerly super. visor of music in the Stafford public schools visited friends in town last week. Principal Graham is arranging for a prize speaking contest by pupils of the high school ta take place the last of this month, The meeting of the W. C. T. U. will be held at the Congregational church Wednesday afterncon at 3 o'clock, The track committee 'of the Stafford Athletic association is arranging a series of road races of two miles each. The races will be held May 15, 22 and 31. There will be three prizes awarded to the men with the lowest score for the three races. cluded in District No. 3 If all these schools secure the services of the cars those comnected with their various churches, there cannot P interest to all who are looking for the best ways to increase the ef- ficlency of the Bible school. The pro- gram: 3:30 Devotional, Rev. W. J. Smith; 3:40 The Schools of District N. 3, Miss Alice Cunningham; 3:50, Our Opportunity, C. D Sharpe; Offering for County and State Sunday School Work, Music; 4:10, the Grace of Adaptability, Mrs. M. Warner; 4:40 The Organized Class, N. A. Ballard; Music; 5:00 Encouragements and Problems, W. ‘Woodin. PLAINFIELD May Basket For Miss.Hull—Odd Fel- fows Attend St. Paul's Church— Five Join Congregational Church, Miss Margaret Sullivan, a former principal at the Academy building, now a teacher at Somers, visited over Sunday with her parents, Mr. and Mrs, J. Sullivan of Flat Rock. Mr. and Mrs. Samuel Norman and son, George, of Jewett City, spent Saturday with Mrs, Norman’s broth- er, H. A. Gallup and family. Received May Basket. Saturday evening a party of young people hung a well filed May basket to Miss Evelyn Hall.' Of course they got caught and spent a jolly evening. Cake, bananas and candy were serv- ed. There were games, music, etc. The morning service-at the Congre- gational church Sunday was followed by communion at which time five per- sons, including the pastor and his wife :vm received into the church by let- er. The Christian Endeavors meeting in the evening was a consecration serv- ice led by Mrs. Walter Kingsley. There was preaching by the pastor, Rev. Mr. Lakin at 7 o'clock. 0Odd Fellows Attend Church. Loyal Livingstone lodge, No. 9234, I. O. O, F. attended St. Paul's mis- sion Sunday afternoon at 3.15 o'clock in a body. The church was well fill- ed. The order of service was as fol- ow: ional hymn, Christian Soldlers; Lesson; First : ond Lesson; Nunc Dimmittis; Cheed prayers; anthem; prayers; hymn, ly King; Rev. Mr. GeorgeWfvtspen ‘Hark, Hark. My Soul; sermon; offer- hymn, Blest Be the Tie That Binds; prayer; hymn, Children of the Heavenly King. Rev. Mrs. George took for his subject the command of our Savious, “Render Unto Ceaser The letter-carriers in Portugal sav hemselves much walking on Sunday 'y delivering letters in church. Three asbestos mines have been pened in China, where extensive de- ngltdq of the mineral have been ound. To enable visitors to get a closer iew of the whirlpool of Niagara Falls passenger-carrying cable will be ailt across the river. A steamship wreck in Scotland was aced tq the battery in a sailors cket electric lamp, which was said » have affected the copass. In the last year 41,620 books were ublished in Japan, while Germany, ne most bookish of European na- ons, had only 31,821 volumes to her redit. 0l has nar superior as a tonic for worn-out, run- d tired mof or housek > s W EioToN: Jackeon, Liss. Broadway Pharmacy, G. G. Engler, Prop., Norwich, Conn., and at lead- ing drug stores everywhere. ERNEST M. ARNOLD PUTNAM, CONN. Specialist in Inactive and Unlisted Stocks and Bonds Corresgondence Solicited. TREASURER BABSON’S REPORT Shows East Brooklyn Fire Distriot Has Reduced Debt. ‘The report of Treasurer X, C. Bab- son, read at the annual meeting of the East Brooklyn fire district, West Side, Monday evening showed that receipts for the past fiscal -year amounted to $1,77.70 and expenditures to $1,713,19. The net indebtedness of the district of date of the report is $1,930.08, a reduction of $43.69 during the past year. This indebtedness is made. yp of notes outstanding, $1,975, accrued interest to May 1, $9.59, less cash of $54.51 onm hand. Bxpenditures during cluded hydrants, $270: street lights, $576; loans, $475.93; interest and rev- enue tax, §91.76; fire printing, 34. To permit a person in any seat ia 1 automobile to regulate its spee ithout the knowledge of the chauf- ur is the purpose of a German in- ention. and Bath Sulphur is remarkably beneficial—A great purifier. Glenn’s Sulphur Soap Contains 30% Pure Sulphur A prompt relief for dan- druff, pimples, redness, eruptions. At all druggists. Tested and smalysed by Good Housshseping Bucoas of 'Dr. U W: Wikey, Diresior. s The development of water-power r furnishing electric light and pow- for Manila and its suburbs is anned by a street rallway company w using Japanese coal to generate irrent. Southern China is using increasing- great quantities of grape juice, hich is a new article there. The cli- ate is hot and cool drinks are seded. Alcoholic drinks do not an- ver the demand in all ways. the year in- Orange shipments from California d Florida to Canada are increas- &, having been 600,000 boxes during i the That Ahe Ceaser's and HOPs Halr andWhisker Dye & ‘first eight months of 1913 and| SPecial attention given to handling §SOTC, (T S8, SO ¥ Unto God the Things That Are God's. Black or Brown, 60c. 0,000 boxes during the eight 8e¢urities for administrators of es-|loans, $650.93. The balance in the treas- [ Be true to the lodge, but do mnot put miths ended August 20, 1914, tates, >3 is_$64.61 at_date of rguort. it before God. Be a faithful, earnest - LEET NEWSPAPERS THE STANDARD FORM OF ADVERTISING R. J. Reynolds Says They Are the Right Mediums to Reach the People With a~ Good Article CITES HIS OWN SUCCESS Manufacturer of Prince Albert and Camels a Firm Believer in the Power of the Daily Press BACKS BUSINESS JUDGMENT Depression or no Depression, R. J- Reynolds Co. Never Hesitates To Advertise, Becafise Buyers Will Respond — Optimistic Over Trade Conditions From boyhoed days, as a tobacco factory laborer to president and ac- tive director of one of the world's largest tobacco industries, tells the snap-shot life story of Richard J. Rey- nolds, of Winston-Salem, N. C. Mr. Reynolds believes in advertis- ing. He reinvests between two and three per cent. of his annual sales in advertising. When you know that in 1914 the R. J. Reynolds Tobacco Company’s output amounted to many millions of pounds of tobacco, it isn’t ldifficult to understand just what two R. J. REYNOLDS Founder and President of the R. J. Reynolds Tobacco Co. or three per cent. in advertising means in dollars and cents. The Reynolds advertising account is among the heaviest ever known. , In 1894 Mr. Reynolds first realized that, properly applied and becked by tobacco worth all he asked for it, ad- vertising was profitable. He invested $4000 that vear and saw his business 8row over 200,000 pounds. Next year he spent five times as much—and his business doubled ! Sincere Belief in Quality From that period to the present the R. J. Reynolds Tobacco Company has surged forward with sincere belief in the quality of its brands—and firm confidence in marketing them with intelligently e€onceived and applied newspaper and magazine advertising. The story of Richard J. Reynolds’ career is of real interest to every man in business, becaue humble as was its beginning, it proves what ambition and sincerity and a fine realization of square dealing can produce in suc- cess. Principles that governed Mr. Reynolds‘ work from the very start are the foundation of the present enormous business. Mr. Reynolds was one of the first men to see the possibilities of the cul- ture and manufacture of tobacco in the world-renowned Piedmont region, and not lacking in courage and bold- ness, risked everything he had to try it out. The venture has not _only blessed personally the labor of his own hands, but likewise the labor of thousands and thousands who depend entirely upon facture of tobacco for their livelihood. Development of the Industry. Tobacco, as an_industry, lacked all system when Mr. Reynolds entered the business year ago. The grower was subject to laws of greed and chance, which means he was paid for the to- bacco he grew any price specula- tors to choose to fix. With the devel- opment of manufacturing came real competition for the leaf, which in turn, developed ,eplendid warehouses for its proper handiing. This produced a system of weighing and grading that completely uprooted practices of the speculator and gave all en equal chance. Mr. Reynolds is a modest, unas- suming man of unusual size; with in- defatigable enersy and independent will. Among all the many thousands of employes in the great factories at Winston-Salem, there is no one more approachable, more democratic in character than the founder and pres- ident, who watches with the closest scrutiny and directs with extreme foresight every phase of his immense business. Mr. Reynolds talks as_interestingly as reads the story of his business suc- cess. “I started my career in grow- ing and manufacturing tobacco when I was a boy,” said the founder, as he chatted to the writer in the big ex- ecutive building at Winston-Salem a few weeks ago, “serving my time as a Jaborer in a tobacco factory. At the age of eighteen I was promoted to superintendent of this factory. In those dayvs tobacco factories only ran four months in the year and the other eight months 1 was engaged as a to- bacco salesman. - Only to Make a Fair Profit. “The principles that governed my work from the beginning are the foun- dation of this business. In the early days some of the boys on the road had an idea that the ones who could lie the biggest were the best salesmen. Nearly all of these fellows were glib talkers and their influence was not the best for a boy. My father realizing this, told me the day that I started out to sell tobacco that a man who would lie for a dollar would steal a dollar, advising me always, under all conditions, to tell the truth about the tobacco I was seiling and never ask a price that would yield more than a fair profit. “In the section in which T was raised at that time railroads were few and far between. I, therefore, loaded a wagon with tobacca end would drive Pithy News of a Big News- paper Advertiser Extracts from the interyiew with Mr. R. J. Reynolds: “Ni papers the standard form “Newsp: ing mediums or _this would have found it out befol began investing hundreds. of thou- dolfars in their columns are unquestionably of adverti: pers are good adve: company re it annually.” “A manufacturer who has a good il the truth the value of the newspaper as an advertising medium.” through the mountains, calling on farmers, selling them their supplies for a year, taking in exchange for this tobacco money or farm produce. The experience I gained in manufacturing tobacco and selling the output of the factory to actual consumers has been and is to-dey, valuable in the conduct of this business. Experimenting In Advertising. “In 1872 I felt the need of a more thorough business education and gave up this work to take a course at a businéss college. In 1873 I began the manufacture of tobacco in a log cabin factory sixty miles from a railroad in Patrick County, Virginia, with a cap- ital of $2,700. The first year in bus- iness I manufactured 40,000 pounds, the next year 80,000 pounds and then sold my brands and trade-marks to my partners, and moved to Winston- Salem for the benefit of railroad facil- ities, and on account of this town be- ing located in the center of the belt in which the finest tobacce in the world is grown. “T erected here a plant that cost $2400 and began business with a capi- tal of $7500, taking in a partner, whom I bought out two years later. We manufactured the first year 150,000 pounds, which was the capacity of the plant. From then on, about every other year, this factory was built on top, bottom and additions made to each end, until the business was in- creased to 1,000,000 pounds, having taken eighteen years to secure this the culture or manu- i volume. “In 1802 the business amounted to 1,085,929 pounds; in 1893 the business amounted to 1,006,101 pounds. Seeing that my business had lost over the Iprevious year and having had ac- cumulated more capital than _was necessary to run the business, I de- cided to experiment in advertising. It was really my first experience and I have found it profitable ever since. Big Returns from Advertising. “I spent about $4000 in 1894 and se- cured an increase to 1,215,328 pounds. Seeing that the profits on the increase I made more than reimbursed me for the money invested. 1 was influenced to make an appropriation for the next vear of $40,000 and erect a building with a capacity of ten times the bus- iness that was being done at that time. The $40,000 expenditure in- creased the business that year to 2,126,763 pounds. “The sixth year this factory was overworked, the output representing 11,389,822 pounds. Since that time the appropriation for advertising has been increased year after year preportion- ately with the increase in business.” Rr. Reynolds is a firm believer in surrounding himseif with able lieuten- ants. As early as 1838 he effected an arrangement with some of his em- ployes, whereby they would share in the profits of the business. In 1893 a company was formed and incorpor- ated. The percentage of profits that emploves were receiving represented the percentage of stock they secured in the company. A number of the same employes are engaged in this business to-day. Newpapers the Standard. “Newspapers and magazines have constituted the backbone of all our advertising,” continued Mr. Reynolds. “I believe that a manufacturer who has a good product with which he can make a popular appeal, and will tell the truth about it in the daily news- papers, backed with a good selling or- ganization, will make an unqualified success. 1 have had ample experi- ence with this form of advertising to prove, bevond any doubt, that news- papers are, unquestionably the stand- ard form of advertising. ~This business is international in its scope. We, therefore, have passed the stage on several brands as far as lo- cal advertising is concerned. Hence, in connection with newspaper adver- tising, we use national publications. In establishing brands we cover the country section by section, relying on newspapers for our main advertising support. “When you consider the number of newspapers that daily go into the mil- lions of homes and how. dependent we all are upon them -for -the world’s news, it would be hard to depreciate their value as an advertising medium. After all, it's a simple matter of man- ufacturing a good article—and letting the people know the truth about it. No Retrenchment Owing to War. Yes, newspapers are good adver- tising mediums, or this company would have found it out before it began in- vesting hundreds of thousands of dol- lars in their columns annually. “This company thought enough of advertising as a selling medium not to retrench on expenses in this division of the business when the European war broke out. As a matter of fact, more money was appropriated to ad- vertising than we would have other- wise expended. As a result, we are doing the largest business in our his- tory. 'We conduct our business conserva- tively, having no money to throw away in any direction. But this com- pany never hesitates to back its bus- iness judgment, depression or no de- pression. If we waited for good times to roll around to get business, there would be mighty little incentive for work. The time to work is all the time. And the time to pull that extra spurt that every man has stored away is in slack times. We meet conditions, and overcome them. “As a matter of fact, business throughout the entire land is improv- ing; very much faster than the pessi- mists dare to admit” Notabie Examples of Success. Returning to the subject of adver- tising, Mr. Reynolds said: “Probably the best example in this history of ad- vertising is Prince Ailbert pipe and cigarette tobacco. Six years ago it was a new brand. Real and true to- bacco quality behind every printed word has made Prince Albert the largest selling brand of smoking to- bacco In the world! It is to-day sold in every civilized country. “Camel Cigarettes is another exam- ple. Less than a year ago we intro- duced Camels to the public, and through advertising, backed by un- questioned quality, are now selling in a national way. This company has several other brands that are by far the largest sellers in their respective markets.”