Norwich Bulletin Newspaper, March 28, 1911, Page 8

+this last winter Coal at the right price. CHAPPELL GO: Ceontral Wh-r! -.i 1’ Main Street. wmne’n JOEN A. MORGAN & SON, Coal and Lumber Teiephene 384. Central Whart. COAL fmmn‘hili ALWAYS IN STOCE. A, D. LATHROP, Offico—oor. Market and Shetucket Bt» ‘Telephome 168-12 CALAMITE COAL It burns. up, clesa.” . Well Seasoned Woad 0. H. WASKELL. NEWMARKET HOTEL, ~715 Boawell Ave. fimx mu«-n and c’mi‘ 43-& Al‘imsum If you are leoking for window dra- pesies which are pgetiy, stylish and up- to-date in every respect, you will find/ thefh hdwe, Adm to have such a variety that 5 ecessity for you to or's in any way. usiin afid e many eurtiine are all made to im new stock. w if you sec them vou will ..fi -t you want,"and at rea- va aperies suitable for every ahts. 1 r n th se. .‘ ys pleased to show our: ’42 FANNING STUBIOS, 81 low Street. — WEAT'S NEW e THE PALACE CAFE $tep In end see us. FRANK WATSON & 0O 78 Franklin Street. - FRISWELL has the Lasgest Line of Alarm Clecks in the City. 25-27 Franklin Street In view of the discovery of so many new brooks abeut Norwich, all of which are said to' contain trout, we have stocked up with a full new line of Fishing Tackle We are now ready to demdnstrate. ‘paper. LA We've ‘ter and Cdmcflve Jnurnahm In the Christian Sclehce rooms in the -Bill ,¥lock on Monday ‘evening, ‘an ‘address on Clean Jour- o tl ce Publishing oompnnqy y - < "R@V.' J. F. Cobb Speaks. F:an a pltno. lelocflun' h\ ~ Mrs. Rev. Jounh l;( Cobb‘ ot the Un(verull-z ~who spoke briefly on Clean ism, ny‘!:g that he was glad bl} ‘es” exerted: by, many pex\q which ;have no regard for it. whiéh prints -proper and wlwlanm- num helps the home and emmunit; the other’ degrades. lt is the trulh hat: is - wanted ,and not perverted facts. to make :a sen- sation. The full idethins of murders and’ oher degrading ' things are not wanted. They affect ‘the mind and morsls of the people and -no~ doubt start others: on. such ‘ways: Clean Jourmalism is not .impossible and the other.js here.siniply -because the peo- e sustain the unclean. Muchk harm s ~also done by abnoxious adverti: ing, which makes:lasting impressions.- It is ‘a move in the right direction when the people‘are urged to look up- on ‘clean journalism. Sele by Spring Song; by Weil,iwas admira- biy sung by mu Helot Perkins, her Atrong and full soprano voice being heard with delight by the fathering. Mrs. Coxeter played her accompani- ment. Clean Journalism, The . address on Clesn Journnh:m was, Then read by First Reader H. M. Gedrge. as follows: Friends: In discussing clean jeurnal- ism tomight it'is not the intention to enter the real of the imposalble. In- Stead, this address will be cenfined to a practieal basis—a basis that is tak- ing as a standard the policy that has been adopted by one. successful neiws- ‘When criticism is made it is net of individual imstances, but of a condition that ebtains” throughout the great fleld of journalism. Also let us remefiiber that clean journalism has just #s many essentials as any other class of journaligm, and its three po- tent factgrs are policy, readers and adveris ” Brotharhood of Man. Aun above.all, clean journalish® must aBpreciate the brotherhood of man. It 0u$t recognize no difference between the worthy pocr man and the multi- millionaire;- it must commend those Whe succeed and encourage those who fail; it must -believe in the country and its workers: it must deal with leAzure more than with mep. Broadly speaking, vellow oprnalism rises the newspapers and period- that are . without = conscience; e publications which pander. to the co; ie; /prejudices and passions of the ‘ignor- i serve up brutalizing sports, the follies of society, the abnormal- ith crime and degeneracy; those u&nflm that take it for’ granted zhom.uh some moral justifieation for pri . advertisements that are fla- .dishonest; that for their own m ends forget the community is t upon the newspapers for its i ion- and guidance concerning rolmm,ncm and commercial mat- ers. ‘When you take up a newspaper, you have befere you a window . through WHith you should 100k upon the activ- ides ol mankind. In your mind's ey #ach dan’ go over ‘the first page of to- day’s paper and the concrete opinion will be. that nothing good has happen- ed. That is the point. Why disaster rxd orime should be considered prime latant -display, and the good that mankind is doing hid away, no one seems to be able to reason out. Rut there is a reason. Over forty years ago journalistic endeaver was wrested {frem its well established position of editerial worth, and gince then the standards of newspaperdom have been ephemergl. The unthinking publisher will tell .you that the public demands it, but to the thinker it is patent that ‘the public takes what it gets. Seek the reasen in commercialism which embraces progress, inveation and com- petition. and in sensationalism, which are undoubtedly the foundation stonea of the new vellow journalism. Underlying the entire structure of newspaperdom is what might be term- ed a destructive thought—a temper. (5 decry the good works of men—and when | this " viewpoint was applied to the world’s peogrese present day journal- ism had-an easy dscadence into a dis- the abuses of an inability to be other than nenimf-dc of mnund'- achievements. Mechanical - Genius. Mechanical genius.instead of editor=| ial ability ‘must be credited with- the rapid .developmerit of miodern” journal- gles are hampered by what is termed ‘business ‘pelicy. The steady perfection of ‘the*print- ing press and all the labor saving de- vices for newspaper making,»while they’ have heen the motive -power of Journalistic extension, have at the same time forced ' the newspaper publisher to make up for his plant expenditures’ in extraordinary circulation®and ad- vertising revenue. Before he could get advertising he must_have circulation. and circulation is secured through an appeal to the greatest number. Thirty years-ago 2 mewspaper’s con- tents were extremely small, compared with the cefitents of the newspaper of today: but 'in those days editors and publishers were glad to ‘have their pubications measured by the staudard of their editorigl championship, thor- oughness and comprehensiveness, and not upon a basis of having carried so many thousand agate lines of adver- tising more than their contemporaries. . The mechanical development of ‘the newspaper making the setting of Guan- titfes' of type and-printing of many pages at once possible, also establish- ed a new definition of news, because the gaping folumns must be filled, and | deheid, news vecame the vivid portray- al of scandal, crime, disaster and all the untoward conditions that feed on morbidity. Thus it is seen -that cmmercial spirit in journalism S foreed upon. publishers through circurhstances quite.lbeyond their con- trol precipitated a-wide departure frem the fundamentals of journalism and made them depend for thei x istence upon the. purv of this character of journalism. New Policy Through Evohmqn The news policy of clean journalism must be established through evelution rather than through revolution. The starting peint of this reform for America must be in the great news distributing centers, New York elty. Fully 90 per cent. of the news réports of the great American press associa- tions is made up from the proof sheets of the New York daily papers. Give thought® to the class of newspapers in our' metropolis and all will agree that with one or twe exceptions they are far from conservative. This evolution is now in progress, and ome clean newspaper has been the canise elevating the tone of an en- tire news report of one. of the great globe circling. news corporations, be- cause of its insisténce upon the cen- sorship of news matter sent over the wjres. Z t was in the " metropolis likewise that the comig¢ sections of Sunday newspapers so destruelive to the mor- als and manners of vouth were origin- ated, and the- harmful influence that has been spread through this avenue alone in journalism is hard to meas- ure. Seeks to Build Up. The crusade for clean :journalism came athout through the logic of eve; tu and in response to the widespread sire for a wholesome, constructive lh‘- ly newspaper.. Clean journalism pre- éminently fills the growing desire fér wholesomeness. It seeks only to build up, not to tear down, the social fabric, to. promote every agency that males for human enlightenment and better- ment. . As a resilt clezn jeurnalism is continually uncovefing saurces of news that have been overlooked or neglect- ing But reform in the news does not fully meet the need. The character of advertising accepted and the general business policy of the modern news- paper as well must be improved if the ddeal in journalism is to be attained. The average American advertiser is today confrented by the questio “Does adverfising pay?”’ Every mer- chant, publisher and agent is now en- in a careful but nevertheless vigorous battle for conservatien of the | elemental force of publicity. The elemental force of advertising we must term confidence. chant must have the confilence of.the shopping public. To gain this he must tell the shoppers the truth about his merchandise. The newspaper and mag- az¥e publisher wants the confidence of hoth the reading public and the ad- vertiser. state his pubHcation graces of public opinion, Advertisers Must Tell the Truth. If the advertiser with a marketable product will tell the truth about his 75 per cent. of the battle for is gained. rtising has several standpoints even after it gets into the class known as good advertising.- To the advertis- ing writer good-advertising is a svell displayed advertisement: {o the seiler, good advertising is one that brings him trade: but to the ‘buyer, good ad- vertising is an advertisement that is backed b moral quality, and that is the kind and the only kind of adver- tising that has the right to go inte homes. Get the advertisers to tell the truth, \ in the Necessary for the Home. The home is tite bulwark of soci As its high standards are mainta ned To gain tis he must rein-|in Lyric hall, g00d | e i guests from the Harbor club feasted at recently received from Capt. Jack { Crawford, the poet-scout, an. -auto- graphed album of the latter's latest mn you a free “mid Pile Cure ‘in led: ~This .3 ism, and although modern editors &s a| class are of great ability their ener-|g itals have saved, themselves ‘hy the timsly notice that“Pyramid- Pile Cure does the work. It is unml-xihc ‘how pain disappears, ‘' how * swollen rap-mhns vanish, how internal -wellinn are fe- ducad; how bleeding and itching stop instantly. One of the most important +things in-life-is to know just what to do in an emergency) And in pilés the thing to know is'that Pyramid Pile Cure brings quick relief, a permanent- cure, and you can prove: it: free. ‘Wrf today for frez pael Good Cconu POTATOES C-n‘ Nlnly Mixed BACO) PEANUT BUTTER - Ibs. ~ 23 CHEESE Extra Mid 1. | 50 W COMPOUND g For Cooking - 1b. J0 are costly, and where contructive ef- fort is in stich constant demand. Opportunity in Schoel Reem. In the school room- is: seen parlupu the greatest mortunlty for - clean journalism to-do.effective. work. - Here facts alone will sufice-and the stern- er experiences of adult manhood ‘womanhood be éndured with bet- ter fortitude if the'foundation has been laid fn Jcean journalism’s daily teach- ing. The practical and far seeing heads of our penal institutions have long since sensed the need of keeping pris- oners free from the. iful -influence of sensational newspaj ; ~<hence- they bhave, as a rule, ‘excluded the - daily papers from our prigons. Clean jour- nalism has stepped into. this breach and now the prisoners in ‘many jails have access to the news of the day.’ This alone, if nothing else had been achieved. would make clean )oumalinn ‘worth while. We have briefly m forth the essen- tials of clean journalism and epitom- ized the good it is doing the world. ‘We have found it is a oy to the rightful function of sjourn and ia making an effort to place upon a common plane ‘of knnwhdge and intelligence. It seqrches the four corners of the globe for concern- CORN PEAS TOMATOES STRING BEANS SUCCOTASH _AIll Finest-Grade Shert hmrllm STEAK - w 15el™ ot 290' KEEP THIS ADVERTISEMENT as a reminder to b of ‘Bréwster’s | a o%'y fi Brewster's Chacolate on your next visit'to this store. ! Seda, Mifk, Bysia Urpckers'“ ing little khown localities in its at edfcational extensions; it takes to the farthermost parts: of civilizationits story of cleanliness, of the great achievements in evéry walk of - life. To the youth it gives a message of i- tion; to the adult, be he. ld\lel.tad or otherwise, it gives valuable informa- tion whether his tagte be for the marts of trade, literature or-art. Yet. with all that has been accomplished, wheth- er it be -in the home, the business place, in the school room, we have but heard the clarion eall to clean journal- ism; and five years from now willind the naws concept not anly of the Hng- lish-speaking worid, but of civilization chenged: the advertising puiicies bas ed on honesty, and new'sp: m bncE more as firmly entrenched in the confi- dence of its readers, as in the days of Greeley and the elder. Bennett, but on a broader and more enéuring gasi s Truly, “A little mvcn leaveneth the wihole lump. Following the &ddress” America Was sung as the concluding number. Herman Alofsin Del In Pythian hall on Sunday m Norwich City lodge, €2, O. held its regular meetm‘, ‘which h«fid the largest attendance of any in.two vears, drawn out by the interest in the election of a delegate to the natfonal convention of the order, whieh is to be held for five or.six days, beginning May 8th, in Indiapapolis. President Abner Schwartz was in the chair. Her- man Alofsin was elected. The lodge is entitled to three delegates, but beeause of the length of the trip will send only one this year. .An appropriation of $75 was voted for distribution in a. suitable way among Hebrew families for Pass. over purposes. ning A., Principal Tirrell Spoke. Principal H. A. ‘Tirrell/of the Nor- wich Free Academy had a largs and interested audience to listen to hitn talk about Government by Commissi New London, Friday ening under the auspices of the John Winthrop club. _The club and _its the Winthrop club prior to the address. Principal Tirrell had a great dear of information about his subject that waes new and interesting-and he-expressed the idea in clear terms that attracted attention and which will produce ear- nest consideration by those who heard him. ‘ Book from Capt. Jack Crawford. John Crawfond of Union street has book of verses. The. gift is a reminder of a pleasant acquaintance formed in Willimantic a number of years ago during a stay of ten days that the poet-scout made there. The similar- ity of names served as an - introduc- and influences bro:dened, the nation will progress. Th Raingoals 129 Maln Steeel, Norwich, Comn. | thst were made to wear out in the “Bog Collars A lacge variety at Lowest Prices. Cail and see them. The Shetucket Harness Co., ~ 321 Main Strect, JOSEPFN BRABFORS, Book Binder. Slank Beeks Magle and Ruled te Order," AY. “| rain add keep you dry, to be light and comfortable and a friend in need. New fabrics and new weaves. Tha combination collar that can be weorn buttoned close to the neck or in the regular way. A splendid Raincoat model—§12. to $25. There ‘are mahy “frauds” in Rain- coats, these days, so have a care when ‘buying ome. If. you come here, theré'll be ne Tisk, tor our.strong tep will_always | protect you. o= The F. A Good Clothes Store - LA s put your Huslt- f #!'urmu““"" .| moment gauge of their standards. In every well ordere home a cledn newspaper is a necessity. Clean jeurnalism in. the home is wielding its most potent influ- snce; and educationally as well, clean character of read- | ing matter going into homes is a fair . tion and the pleasant-agquaintance has always been continued.’ *The Cooks Awho" haveutedthe Single Damper of the will never go back to the trdublewxne The cost of ‘the food spoiled by mistakes in. regfllatmg the ‘ordj- nary two-damper ranges amounts to a large sum.. - - - AR For Sale by M. HOURIGAN, Norwich, Agent. two-damper range - & SRt The., smgle Dnmper of the Crawford affords absolute fire and oven control by one motioi—slide the knob to *kindle,” “bake” or “check,” the mnge does the rest. The Oven of the Crawford has cupijoint heat -flues ' which heat everywhere alike and -make it the quickest and suresk of bakers, , The Two Hods . (patented) in the base—one for ashes instead of the old clumsy ash pan—one for coal, is a great trouble-savmg feature. W Gas Ovens andiBré r!e bov_e or at end of range, if dSired. ;¢ o Ask the Crawford agent - t#fiow you and write us for circularg Walker & Pratt Mig!Ce., 311Ubion St Boston Journalism is beyvond estimate in mon- 1| stary value to the family. E A daily arti of an ethical and in the best sense religious character log- deaily finds place in a paper which is ‘wedded to the ideal of clean jeurnal- iem. The message of cheer and hepe and the reminder that. good is ‘su- What is the loi if an advertisement filled with misleac ng values is reject- Zuarded > ]ln..n’clli loss from = ©, new advertisers constantly apprecls.(lng the, eppertufiity ef hav- ing their honest mtemenu accepted thair full werth. - The bus; m.uluhcturot .and his help an well afford te advocate clean jour- nakism. A broader and better outlook upon human life and its necessities is gained thereby and time is spared. In the busines: ofllbe ‘where every an where clear though is indispsnsable, clean journal- ism is found to be an efficient help in determining the daily. stetus of the id’ Thae'- the - a fsusiness The merchasit can 1 affend to igmore the value of ci€an Jouraadism, Both preme helps one to triumph over evil. | ed when the readers’ interest is safe-: Instead of encountering a . Ladies Everywhere “afe @ad % Wmow of the wonderful bemefit that Viburn-O-Gla muw-mbmoznu:-u. Thewssnés of ladics spresd the geod mews emeng M @eighbors end friends. Others . write lettors for publieation, thut suffering slsters, —-'u!qnu.-vummnhmmm .ullh-lm--. l | 1 Al 8 A FVVYVY VYV well as.in pre-| ;luo wltere mistakes Vmaflhnm vegetable ocompownd, contalning ummhufluw-p«uehlumtlnmn. -OsGin. 1 %ed misplacement, falbbing ° headache, and o'her. female trowiies, Which" weak. I toied different ‘doctors, but NORA gEve e took Viburn-O-Gin and it slhmla-p-ud o spreag the news of whidat it has done fey | bammmmmn." ALL mwmxm $1.25 & bottle vnh