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ELMANISM is the biggest thing that has come to the United States in many a year. With a record of 400,000 suc- cesses in England, this famous ; course in mind training has been Americanized at last, and is now operated by Americans in America for American men and women. Pelmanism is neither an experiment nor a theory. For twenty years it has been teaching people how to think; how to use fully the senses of which they are conscious; how to discover and to train the senses of which they have been unconscious. Pelmanism is merely the science of “thinkihg; the science of putting right thought into successful action; the science of that mental team play that is the one true source of efficiency, the one master key that opens all.doors to advancement. i : I heard first of Pelmanism during a recent visit to London. Its matter filled pages in every paper and magazine and wherever one went there was talk of Pelmanism. “Are you a Pelmanist?” was a common question. 5 It -was T. P. O’Conno¥ who satisfied my curiosity and gave me facts. By 1918 alone there were 400,000 Pelman- ists, figuring in every walk and condi- dion of life. Lords and ladies of high degree, clerks and cooks, members of Parliament, laborers, clergymen and ac- tors, farmers, lawyers, doctors, coal miners, soldiers and sailors, even gener- als and admirals, were all-Pelmanizing and heads of great business houses were actually enrolling their entire staffs in the inferest of larger efficiency. The famous General Sir F. Maurice, describing it as-a “system of mind drill based on scientific principles,” urged its adoption by the army. General Sir Robert Baden-Powell and Admiral Lord Beresford indorsed it over their signa- tures. In France, Flanders and Italy over 100,000 soldiers of the empire were talking Pelmanism in order to fit them- selves for return to civil life, and many: members of the American Expedition- ary force were following this example. Well-known writers like Jerome K. Jerome, Sir Arthur Quiller-Couch, Max Pemberton, the Baroness Orczy and E.F. Benson were writing columns in praise and interpretation of Pelmanism. Great editors like Sir William Robertson Nicoll and educators such as Sir James Yoxall were going so far as to suggest its in- clusion in the British educational sys- tem. 3 As a matter of fact, the thing had all the force and sweep of a religion. It went deep into life, far down beneath all surface emotions, and bedded its roots in the very centers of individual being. It was an astonishing phenome- non, virtually compelling my interest, and T agreed gladly when certain mem- bers of Parliament offered to take me to Pelham House. A growing enthusi- asm led me: to study the plan in detalil, and it is out of the deepest conviction that I make these flat statements: Pelmanism can, and does, develop : and strengthén such qualities as will . ADVERTISEMENTS GEORGE CREEL President, Pelman Institute of America power, concentration, ambition, self- reliance, judgment and memory. Pelmanism -can, and does, substitute® “I will” for “I-wish” by curing mind wandering and wool gathering. Viewed historically, Pelmanism is a study in intelligent growth. Twenty years ago it was a simple memory train- ing system. The founder of Pelmanism had an idea. He went to the leading psychol- ogists of England, and also to those of America, and said: “I have a good memory system. I think I may say that it is the best. But it occurs to me that there is small point in memory unless there’s a mind behind it. You gentlemen teach the science of the mind. But you teach it only to those who come to you. And few come, for psychology 4 is looked upon as ‘highbrow.” Why can’t “we popularize it? Why can’t we make people train their minds just as they train their bodies? Why can’t you put all that you have to teach into a series" of simple, understandable lessons that can be grasped by the average man with an average education ?” \ And the eminent professors did it! Pelmanism today is the one known course in applied psychology, the one course that builds mind as a physical instructor builds muscle. + It teaches how to develop person- -ality, how to build character, how to strengthen individuality. Instead of training memory alone, or will power alone, or reasoning power alone it rec- ognizes the absolute interdependency of these powers and trains them together. It is not, however, an educational machine for grinding out standardized brains, for it realizes that there are wide differences in the minds and prob- lems of men. It develops individual mentality to its highest power:. . The course comes in twelve lessons —twelve “Little Gray Books.” They are sent one at a time and the student fills out work sheets that are gone over, with- pen and ink, by a staff of trained instructors. There is nothing arduous about the-course, and it offers no great difficulties, put it does require applica- | ) tion.. Pelmanism has got te be worked at. There is no “magic” or “mystery” about it. It is not “learned in an eve- ning.” ; “You can take a pill for a sluggish liver but all the patent medicines in the world can’t help.a sluggish mind. Pel- manism is not a “pill” system. It pro- ceeds upon the scientific theory that there is no law of nature that condemns the human mind to permanent limita- tions. It develops the mental faculties by regular exercise, just as the athlete develops his muscles. Brains are not evolved by miracles. Just as the arms stay weak or grow flabby, when not used so does an unexer- cised mind stay weak or grow flabby. Pelmanism is the science of Get There — getting there quickly, surely, finely! Not for men alone, but for women as well. Women in commercial pursuits have the same problems to overcome as meén. Women in the home are operating a business, a highly spe- cialized, complex business, requiring every ounce of judgment, energy, self- reliance and quick decision that it is possible to develop. I say deliberately and with the deep- est conviction, that Pelmanism will do what it promises to do. . Talk of quick and large salary raises sug- gests quackery, but with my own eyes I saw bundles of letters telling how Pelmanism had increased earning capacities from 20 to 200 per cent. With my own ears I heard the tes- timony of employers to this effect. Why not? Increased efficiency is worth more money. Aroused ambition, heightened energies, refuse to let a man rest content with “well enough.” But Pelmanism is bigger than that. There’s more to it than the making of money. It makes for a richer and more wholesome and more interesting life. One may utilize Pelmanism as a means of achieving some immediate purpose—financial, social, educational or cultural—but the advan- tages of the training touch life and living at every point. . : Note.—In bringing Pelmanism to America, the needs of the United States have been considered at every point. Plan, methods and principles remain the same but Amer- ican psychologists have Americanized the lessons and American instructors, carefully trained in the course, will pass upon every work sheet. Pelmanism is taught entirely by correspondence. There are twelve lessons—twelve “Little Gray Books.” The course can be completed in three to twelve months, de- p;::g;ng entirely upon the amount of time devoted to 8 . % It guarantees nothing but what it can deliver. . A written statement, in which the student gives his word of. honor that he has not received results, will gain an in- stant refund of fee. Whatever may have been your ex- perience with other courses, Pelmanism will help you. “Mind and Memory’ is the name of the booklet which describes Pelmanism down to the last detail. It is fasci- nating in itself with its wealth of original thought and incise observation. It has benefits of its own that will make the reader keep it. - Accompanying the book is a statement by Sir Arthur Quiller-Couch, giving this eminent author’s view on the course of study. After you understand Pelmanism and appreciate what it will do for you, you will want to be- come a Pelmanist at once. - The book, “Mind and Memory,” is free. Use the coupon or a postcard and send for it now—TODAY. PELMAN INSTITUTE CF AMERICA Suite 327, 505 Fifth Ave., New York, N. Y. et i e ettt e S e e O g B e P B B PELMAN. INSTITUTE, OF AMERICA Suite 327, 505 Fifth Ave., New York, N. Y. Please send me, without obligation, your . free booklet, “Mind and Memory.” ................................ ............................. seFooeseessessesssscessssssssssacsncnnns All correspondence strictly confidential.