The Nonpartisan Leader Newspaper, May 13, 1918, Page 24

s S A BT B ‘Want to Buy L s e ) Something ? Shop First in the Pages of the Leader Help Educate the Advertis,_.gr O N T T LS The wise farmer doesn’t buy an expensive article in a hurry. He doesn’t buy the first thing that is offered to him. He doesn’t listen to the smooth talk of some roving peddler. He investigates. He takes a look around to see who can serve him best. : The Leader can help him in that “look around.” The Leader carries the advertising of high-class articles needed by the farmer. Firms which advertise in the Leader are giving their attention to manufacturing and selling products for farmers, not to fighting farmers’ organizations. To shop wisely and successfully, write to firms which advertise in the Leader, whether to buy or to get further information about their products. : If you are considering buying a cream separator, for instance, write to the manufacturers who advertise these machines in this or previ- ous issues of the Leader. You will get better attention, always, if you say that you saw their advertisement in the Leader and: have greater confidence in advertising in the Leader than in advertising i -any other paper. % Many advertisers do not yet realize the fact that the Leader is the farmers’ magazine, that has much greater influ- ence than “farm papers” and that it goes to more than 150,- 000 western farmers EVERY WEEK. Many, also, have been deceived about the character of the Leader. They do not know that it is helping the government in its task of winning the war and at the same time helping the farmers and other workers to get a square deal. You can help educate these advértisers who are ignorant or misled if you write to advertisers who use the Leader and do your trading as N far as possible in the columns of the Leader.