The Nonpartisan Leader Newspaper, March 25, 1918, Page 2

Ny s ‘A Talk by the Business Manager You farmers who are readers of the Leader all are anxious to help along the cause of the League, to help along YOUR cause, to help along the work of the Leader, which is to serve your interests. We know that. Always the Leader has had your loyal support and your help. Now we want to point out to you a way in which you can be of still further help. . » The Leader is engaged in a fight for great principles. It is fighting for free political action, for the liberty and the privileges of free-born American citizens. It is fighting to stop robbery of the producers and consumers. It is fight- ing to make it possible for the farmers to get full value for their products and for that full value to be able to buy full value in return in the way of the comforts of life and education for their children. Full valve—the farmers and other producers, all who work—want nothing more and will be content with nothing less. Now, the Leader, to make an effective fight for these things, must be a good magazine. The Leader has been im- proving right along. Steadily from the first day it has been gradually making one improvement after another until now it has become, instead of the little North Dakota po- litical weekly which it was at the beginning, a magazine of national reputation, read with interest in nearly every community in the United States, and widely quoted. It is being printed on better paper, gotten up in good magazine style, and with.the best of art talent and mechanical im- provement so as to make it readable and attractive. Now, all this costs money. The Leader was not estab- lished to make money, but to carry the message of hope and struggle for better economic and political conditions to all the producers of the nation. Every addition to its revenue is being used to make it a better paper. The more money the1 bettlfr the paper we can make and the better paper we will make. The Leader has two sources of revenue. One is the sub- scription list. This is the most important source. The other source is the advertising revenue. The advertising revenue has been growing, but it has not been growing fast enough —not fast enough for YOUR interests. - In the case of the Leader more advertising revenue sim- ply means a larger and better magazine. If we get more advertising that simply means that we can put on more pages to the magazine or we can send a trained and sym- pathetic man out to some ‘distant state to find out what is being done or what ought to be done there for the interests of all the producers in the nation. The Leader has been doing things, but it can and will do more. : The Leader has not now the advertising which its cir- culation and its STANDING WITH ITS READERS justify, simply because there are some advertisers who still think they ought to CONTROL THE VIEWS of magazines before they give them advertising, and there are OTHER ADVER- TISERS WHO HAVE LISTENED TO FALSE STORIES ABOUT THE LEAGUE AND THE LEADER. Now this is where our readers can help—whére they can help to MAKE THE LEADER A BETTER MAGAZINE: We know already that our readers are patronizing the manufacturers and merchants who advertise in the Leader." We know that they are dealing with ‘these manufacturers and firms in PREFERENCE to all others, because they know these men and firms are HONEST . ENOUGH not to try to CONTROL the political views of the farmers or their magazine. s - - But we can sué‘gest how you can help still further. What we want you to do is to aid in CORRECTING THE FALSE IMPRESSIONS that have been spread among some advertisers who are IGNORANT ABOUT WHAT THE LEAGUE AND THE LEADER REALLY STAND FOR. Some of these advertisers may have been led to believe the . totally false stories that have been spread in the ‘effort to create the impression that the League is “disloyal,” that it is not supporting the government, and that the farmers. themselves are. engaged. in some effort to destroy or to menace our American institutions. . We want you to write to advertisers. We want you to inform advertisers what the League really is, that it is an organization of loyal American citizens, earnestly work- ing for better economic and political conditions so as to SAVE AMERICA from any such fate as Germany has met with, Germany where a cruel, haughty JUNKER class of " aristocrats in their lust for dominion and conquest have set the whole world aflame, have sacrificed millions of lives and perpetrated a monstrous wrong on their own people; or any such fate as that of Russia, where long oppression and mis- rule by a band of thieving nobility and bureaucrats has finally plunged the nation into a state of virtual anarchy and left it an easy prey for the conqueror. : We want you to make it plain to advertisers that AMER- ICAN FARMERS in the Nonpartisan league are trying to make democracy SAFER in this nation, to make government better and to enlarge opportunity, to give the producers a square deal, so that we shall never be in danger of any such frightful conditions as are oppressing Europe today and which your own sons and brothers are fighting to drive away. Honest advertisers will understand that.these things are true when FARMERS WRITE TO THEM AND EX- PLAIN THEM. s Do you want to knew how to get the names of those ad- vertisers who need to be educated about the League and the Leader? Take any magazine or newspaper which goes to farmer readers, any publication which has advertisers who are trying to sell goods to farmers. Make a list of the advertisers in this publication or in several publications. Then compare this list with a list of advertisers in any copy of the Leader. Those who are NOT advertising in the Leader are the ones to whom you should write. g In writing to them ASSUME that they want to be fair to the farmers and that they are PATRIOTIC AND HON- EST. If they are both patriotic and honest you can expect a fair reply from them. If they are not, if they are work- ing with the political combine which is seeking to crush the League for its own secret and sélfish ends, then you can probably tell that by their reply or their failure to reply. Please make it plain to all to whom you write that the farmers have no intention of FORCING any advertiser to take space in the Leader, that they merely ask that the Leader be fairly. treated and be given honest consideration in the placing of advertising. The Leader wants no adver- tising in its columns placed under compulsion or to influence* its editorial policy. The editorial policy of the Leader will " never be in the slightest bit influenced by any .advertising. The Leader wants no advertising but clean and honest ad- vertising. It will accept no other. . If you want to help us to put more of that kind of ad- vertising in the Leader, so that the Leader can print a BETTER AND BIGGER MAGAZINE, write to some of - these advertisers and explai.n' the situation to them. If you will be kind enough to fill out the coupon below it will be appreciated. : : : - Business Manager, The Nonpartisan Leader, ‘Bo_x- 57'5, St. Paul. believed he ought to advertise in the Nonpartisan Leader: Name of Advertiser ..........iuiivenineisnineinn. A R i ....................................... Address of Advertiser Publication in which Ad was printed Signature ..... ................................................. Addiewy i Sl Nad o : VIIVIIIIIIIIIII-IIIII-Illlllllllllllllll Dear ‘Sir: T have written to the following .advertiser whose ad- vertisement I saw printed in another magazine,' telling him why I ¢ssses ....................... pes e 2eescescesnsaveny seenee (L e e e e T e O O CCCT T llilllllIIIIIIIIIIIIIIllIIIIIIIIIIIIIIllIIIIIIlIIlIIIIIlIlllIIIlllllllllllllllllllllllIIIIlllIII"IIIIIIIIE' How You Can Help the Leader— l.l.ll...l..fil..l.lIIlllllllllllllllllllllllIlIllIIIIIIIIIIIIIIIIIIIIIIIIIlIIIIllI O L L O L T L T T R T T T IlIIlIIlIIIllIIIIIIIllIIlIIIlIlIIIIIIlIIIlIIIIIllIlIIIIIIll!m_