New Britain Herald Newspaper, December 19, 1930, Page 16

16 I FRIDAY, DECEMBER 19, 1930. and above ion set up Christmas Anecdotes Enlive o e Thoee Wi inga who v | Pl Sata Grus * the vendors o they stay until 1e children put ¢ what the ... FITCH.JONES CO, = SALE AMERICAN HOSIERY FACTORY Park St. lou v Hokli day Sweaters, Underwear, Hosiery Wish: Samples, Discontinued Lines, Seconds ! That neither you nor your family | 0 will have ACUTE INDIGESTION. < (But why not he SAFE with | Bell-ans?) - BELLANS FOR INDIGESTION ¢ FEATURES Electric Rates Reduced! Beginning Saturday, December 20, The Connecticut Light and Power Company will put into effect new and lower rates, which will result in a saving of over $500,000 to a : majority of its 146,000 customers throughout the sections of the State served by Cor . This reduction of rates is but another step in the policy of the Company the cost of Electricity at as low a level as is consistent with good service. e : While the average price per kilo- NeW Brltaln RESldence watt hour received from home Cy_:gtgmers WIH Save users has d‘mpped more than 2:?‘,2; in the last five years, the reduction 339,000 now announced will result in a still further saving of $39,000 per year. e * While the average price per kilo- NEW Bntam CommerCIal watt hour received from commer- ngtomers W]ll Save cial lighting customers has drop- ped more than 167 in the last five $20,000 years, the reduction now announc- ed will result in a still further sav- ing of $20,000 per year. The price for retail power will be re is no need for you ! NEW Brltam Sma]l POWCI’ quite as favorably reduced to most a frantic effort to find A 1 of the customers who are on the g CUStomers WI" Save Small Power Rate and will un- $16,000 doubtedly stimulate this class of something service. Electric power is essential on long 4 to modern industry. after ( n ? Are you seeking the de- lightful novelties that make price unthought-of? . Details of the New Rates will purse, we have a world ! be mailed to our customers. | of choice—m: vou cannot duplicate else- where. Come 1 fi d the filling of your gift list will be a light labor of love. 4 The Significance of the Reduced Rates ‘ul as lower rates undoubtedly are to our customers, because of savings immedi- Tected, the most far-reaching result is the further opening of the door of oppor- * the future. Every home, every store and office, and every factory can now use more Electric service advantageously. To do so will add to convenience, comfort, health, leisure and economy. Total Estimated Yearly Saving to Customers — $500,000 I'hese reductions have been made possible by the cooperation of the customers in mak- ing greater use of the service, and by the high efficiencies and economies of operation resulting from the installation of new and modern equipment which has cost many millions of dollars. Thousands of Connecticut citizens have invested their savings in the Company’s securities. Why not invest your savings, which result from the rate AND OF COURSE EVERYTHING IS SO MODERATELY PRICED reductions, in the additional advantages of more Electric service? BEACON | THE. CONNECTICUT LIGHT & POWER CO. BOOK AND GIFT SHOP 85 West Main Street Telephone 6100