New Britain Herald Newspaper, August 18, 1930, Page 5

DESRIBES RADID DEBT T0 PAPERS Pioneer Tnventor Praises Press for Program Publicity Toronto, Aug. 18 (A—The debt of radio broadcasting to the newspaper | “is beyond all computation,” Dr. Lee | de Forest, pioneer inventor, told the anhual convention of the institute of radio’ engineers which opened here | today. Decrying what he described as “the use of broadcast for direct and blatant advertising.” Dr. De Forest delivering his address as president of the inatitute, stressed the part the | daily press had played in popular- izing broadcasting. “Radio’s debt to the newspaper for daily program notices, program reviews and for the generous radio sections is beyond all computation. U'nquestionably it was this astonish- | ing interest on the part of the press in broadcasting during its earl struggling ten years ago which alone | enabled it to survive these crucial| years until an awakened popular in- terest made radio self-supporting. 1 sincerely feel that the debt will be | partially repaid only when certain | forms of advertising most obviously ili-suited for radio’s medium go fo| the printed sheet The influence of radio on the press has now become profound. While its inherent limitations will never permit it to supplant news- print, yet radio has largely elimi-* nated extras on prize fight results, and has shown a curtailment of in terest in baseball news. But radio has this limitation, that it must pre- | sent its programs when the broad- casters choose and not when the listeners desire i Discusses Advertising Turning to the question of broad- advertising, Dr. De Forest said in his inaugural address last he sought “to point out a real danger to the fullest use- fulness and enjoyment which radio has power to confer, a menace steadily greater, more ruthless, more deserving of suspicion and more generally detested—the use of S ect and blatant ger and longer ohservation and | convinced me warning to the radio in- n sounded was not "a needless fear It we t industry alone co “we tngineers, dependent on for our livelihood, have ample ground for emphatic protest. But there are higher considerations— the thought that short-sighted avar- fce is at work to curtail the means of entertainment, of education, of uplight generally Unless the evil is voluntarily cured we are headed straight for government regulation. Already certain states are fram- ing radio taxation measures. Can- ada, has followed her mother coun- try and levies a tax on each radio receiver or the present conditions will rapidly hasten the of wired-radio in our homes entertainment from interfer- ence, static, fading and purged of all advertising.” ‘ — | various Orange. Va.—There are | methods of diversion for wesk-end | guests at the presidential mountain | lodge. such as miniature golf, hors back riding and fishing. but Colonel | and Mrs. Lindburgh amused them- | selves with indoor darts and picture puzzles. Peiping—What's a war when onc | haz a private golf course? Marshal | Chang Hsueh Liang, Manchwian war lord, is remaining neutral n| the present Chinese turmoil. finding excitement enouch on his links or “n his daily game of tennis | Madrid—Brooklyn's bullfighter is| 117 bad because of a novel col scheme. Sidney Franklin startled he fans with a suit of salmon pini embroidered with white jacinge, and they booed lustily. The well-dress- ed matador always has a scarlet cape and the gold braid. the color of the Spanish New York—The doom jarz dancing is foreseen by Thomas H heehy, president of the dancing| masters of America, who are convention ascerm He expects that classic and conservativg steps will be popular and that bathing guits with Victorian frille will r place the suntan style Washington—The b has been increasing the cherry and ap ple crops. Dr. E. L. Sechrist, who has been touring for the department | of agriculture, has found such things as an apple crop increased from 1.- 400 bushels to 6.000 and 44 pounds of cherries obtained from one tres instead of four pounds. A hive 1s| placed under trees. The bees pol- | linate sterile itrees and those that| have small yields. | New York—In the Fifth Avenus mansion of Miss Ella B. Wendel, 75, | heiregs to vast realty holdings and last of her line, a small white | | very consider the prosperity of tinued, radio else deplorable entry freed Flashes of Life is of cd sy bee poodle dines in state with her when she is in the city. The poodle sleeps | ir a high-backed bed. twin to the | one his mistress occupies. San Salvador—There's & prohibi- tion movement afoot in the plac> where Célumbus landed. School children are to parade shortly with banners urging more stringent con- trol of liquor. New York—This ought to be a great city it it ever is finished. Thus far this year 1,698 buildings have been razed to make room for new ones, bridges. subways and the like. Carlstadt, N. J.—Pop Kuchen- meigter is disappointed. He had an idea that he could sell out and re- | tire. A real estate agent advertis- | cd that a live wire could clean up £20,000 a vear by buying Pop's sa- | loon. “There are never any liquor | difficulties,” said the ad. Pop has been busy explaining that he has served nothing stronger than soda. | San Antonio, Tex.. police who guard payrolls and bank messen- gers are to be equipped with bul- | “%t-poof vests. NEW BRITAIN DAILY HERALD, MONDAY, AUGUST 18 1930. New Mid-Hudson Bridge to Be Formally Opened The new Mid-Hudson bridge, the second great ar span to link the east and west shores of the Hud- son between New York and Albany, | will be formally opened on Monday August 25. The opening will b marked by brief ceremonies at castern end of the bridge in Pough- keepsie between 4 5 o'clock i the afternoon. Gove Franklin D. Roosevelt and former Governor Alfred E. Smith v The oper as started e successful the completion of the largest and mo: engineering proje by the state of New The new stru a quarter of a railway bridge been erected mately §5 Ralph Modjeski Moran, int engineers, 800,000. Designed and Daniel onally famous bri is an imposing an it graceful struct sion type, supported the river. Each pier is 7 shore and the dist is 1.500 feet, m ire. feet from a'between ther the roads lonz. The above the dge roadway bove the ri feet towers rise level, and the is 135 feet from the ample clearance for river of ocear which t far down on th bed. bridge carr paved roadwa ic, with fo passenger: toot castern terminus in Poughkeeps ing to Uni the the nor shor bridg: h and south lighways from it cony bridge Im- Massa- erge ANNUAL AIR RACES T0 OPEN SHTURDAY $100,000 Prize Money Sought by World's Best Fliers hicago, Aug. 18 (@ of the air the nation to ( The tenth annual races open Satu Glenview airpor gether the top-hole ica and invaders France, Italy and Ge bring fiiers of One of the seven derbie Six planes Long Beach. Calif for the first leg to the women Pacific Only two men, John Aurora. 1il., and W. G sas City, are entered he sou ern derby to from Browns- ville, Texas, tomorrow. The finish n con- nection s s ady on wings roared from away vesterda San Diego in derby Livingston, Moore, Kan- start 140 are is power planes to st Fla nesda The men's horsepower pla Hartford, (‘onn Aug. 24 500 compe Phoebe | Memphis: Vera Martie Bowman., Hempst | Nancy Hopkins, Garden City 1 Dor istro Colombo of Italy of German THE GREATEST HILL CLIMBIN DEMONSTRATION NEW BRITAIN HAS EVER SEEN WILL BE HERE TODAY RALPH HEPBURN AND ONE OF STUDEBAKER'S PRESIDENT R, FREE WHEELING, WORLD’S CHAMPION MOTOR CAR. e < whaeng STIXAMER RSOV £ Will give a Public Demonstiation the following hills:— LINWOOD GRAND ST. - - - - - . . SEXTON (Off Lasalle) - - - - MILLER (Off Farmington Ave.) HEPBURN DRIVES DOWN THESE 5:30 6:30 HILLS AT TREMEN- DOUS SPEED TO SHOW THE SAFETY OF FREE WHEELING ALBRO MOTOR SALES 225 ARCH STREET STUDEBAKER TELEPHONE 260 nd | Developments in Automobile | e :Rain, Mud and Heat car, ran inte the er of Killingly n his car and took r hospital, cead on arr ford, Augu §—Har New President Eight 2 Sotos Ready to Test Stamina of Dodge Install Transition | Moto man. | resting cvery two hours. He will use shift French biey- an imported six for the tr URGHE fart 15—Governcr been urged to confer Franklin D. Roose York and Governor f New Jersey to map out a slation to prevent rs and harbors ad- states. The sugges- made b federal grand made its report in Tren- or 0 AT OUR SHOWROOM | ReaDY TO DAMAGE BY HAIL STORH ESTIMATED AT 850,000 Agricultural Leaders Meet in Hart ford County Building to Discuss Relief M s for G Four-Seasons Roadster The New DEMONSTRATE Buick “‘8” $ 1 025 F. O. B. 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