New Britain Herald Newspaper, April 14, 1930, Page 4

Developments in Automobile Field as Described by Agents Great Smoothness . In De Soto Six | ‘The snappy performance, smomhAI ness and low upkeep cost enjoved by owners of the famous De Soto Six is the result entirely of careful engineering. As a member of the Chrysler Motors family, De Soto en- joys the henefits of the rescarch | work of the staff of skilled engi-| neers, headed by Fred Zeder, Cari| Breer and O. M. Skelton. In desigi-| ing and building this car. they| pioneered many quality featur.s| not usually found in Iou—prvud; sixes. | Because of the, close attention given to getting rid of vibration | tendencies, the De Soto six stanas | today as one of the smoothest sixzs | ever built. This smoothness centers in the crankshaft, which is so per- | fectly balanced and counterweight=| ed that it practically floats in a| flim of oil. It is so closely balanced | that two-tenths of an ounce inch | represents the limit of weight with- in which it must be held fo pass in- | spection. This is one reason for th: trouble-fres operation of the car. Production Expansion \ By Chevrolet Co. | The Chevrolet Motor company fo- | day announces an expansion of its| production capacity through the opening last week of the rebuilt and enlarged assembly and export plant at Tarrytown, N. Y. i The new Tarrytown plant has a | capacity of 900 cars daily and is one of the nine assembly plants and one of two export plants maintained by Chevrolet in the United States. Completion of this plant places Chevrolet in a more advantageous position to meet rapidly expanding sales requirements f its product along the Atlantic seaboard. In addi- tion, the move was made to thor- oughly modernize the plant and bring it up to the high standard of cquipment and efficiency that char- acterizes Chevrolet plants in o(hu'; sections of the country, | The new plant is a one story, | brick and steel structure, 1,200 by 400 feet, with monitor typc roof. | providing for the maximum light and ventilation. Adjoining it iy A new two story office building, 200 60 feet, of concrete and brick construction. The plant has two domestic sembly lines and an export boxing line. The export division of the Tarrytown plant serves many g¢oun- tries at present inaccessible to over- seas Chevrolet plants. In several in- stances, Chevrolet finds it more pedient to ship direct from Tarry town to a foreign country than from a Chevrolet plant overseas. Tn the case of the Tarrytown plant this ap- plies only two countries that receive cars fully assembled. The other Chevrolet export plant at Bloom- field, N. J. ships only knocked down parts for assembly at General Mo- tors plants overseas. The finished Chevrolet cars, as- sembled and boxed at Tarrytown are put on barges and floated down to New York city, where they are put aboard ships for various parts of the world. Chrys]e? March Output Increases 46 Per Cent ysler March shipments totaled 8 cars, an increase over Feb- ruary of 10,659 cars or more than 46 per cent March retail sales of Chrysler products continued the steady. im- provement so much in evidence since the first of the yvear, running parallel with the increase in shin- ments, sales to the public in March bLeing 44 per cent higher than in February which showed a corres- ponding increase over January. Shipments of Dodge passengor cars amounted to 10.653 in March the Chrysler line added anothor 9,801 ca De Soto 5,642 and Pl mouth 5,263. In the commercial field Dodge shipped 2,141 trucks, buses and motor coaches, and Far- £0 278 vehicles. With the new plan on Plymouth Chrysler, Dodge and De Soto deai- ers to sell these low priced cars. the demand has increased und-r this arrangement to a point wher April requirements are more than double those of March as- Ch merchandising of permitting Dodge Engineers Fit Truck to Haul Jobs Fitting motor trucks to the enor mous task of nauling the worll's 100ds is the fascinating but coni- plex job of traasportation enginecer- ing, faced daily by trained experis in the truck division of Dodge Brothers, Actually to build and as- emble the component parts of a motor truck relatively a simple iob, but the proper application of iruck transportation to-the manifold | lauling needs of all countries and 'l Kinds of busines: an ¢ enee to which much has en tributed by Dodze Broth portation er With its prese x-cylinder «lmost endle pacities, is cor trar ers t line of adaptabir combination lengths, ge ritios, tire sizes, etc., Dodge Brotl crs meet 93 per cent of all hauling needs, an achievement in the appi ion. of transportation units re- sarded as of more than ordinar: importance o the stry, and o that could no plished to of cu wh motor trucks linds of work in practicall part of the world. Public Establishes Eight Cylinder With the linde definitely 1ind, and an ¢ for eight cylinder bility as a result the Dictator I establis | starter developed Eight and the New Series Pontiac | motor pinion into complete “Low initial cost and economical upkeep combine with grace and brilliant performance to make the Dictator Eight Sedan a car ou:i- standing in its price class. Dictator Light tests conducted in 23 cities show an average mileage 0} 16.9 per gallon of gasoline. Its powerful Studebaker-built engine is chara:- terized by exceptionally smooth powertlow, the result of such ad- vanced engineering features as the Lancaster vibration damper, new full-power muffler, rubber engine mountings and double balanc: crankshaft. “The Lanchester vibration damp- | climinates engine vi- | tration, while the full-power mu:-| er practically fler, necause of new design, principles of permits free passage of ex haust gases and thus reduces back pressure and increases effectiy horsepower. Semi-Automatic Starter On Oakland-Pontiac The new semi-automatic type of for the Oakland Big Six is regarded by Oakland en- gineers as the most important ad- vancement in motor starting since the abandopment of hand cranking. | The new Oakland-Pontiac starter as perfected by the Delco-Remy corporation differs from the starters previously used on these cars in one major respect—it does not com- mence o turn the engine until it first has fully engaged the starting teeth on the rim of the flywheel. The first downward movement of the starter pedal slides the starting engage- ment with the flywheel teeth. De- pressing the starter pedal further makes electrical contact which ro- ates the starter armature and ranks” the engine, The engineers assert that the posi- tive pre-cngagement featurc pre- vents the pinion from jamming or chipping the teeth of the flywheel, Expert Nash Service Rendered Here It all the time wasted by Ne Britain automobile drivers on Sun- duys and holidays waiting to run their cars on wayside greasing racks and alley repair stands could he collected and saved, everybody in the city could take a good vaca- tion, it was estimated today by G. Hawker, president . of A. Hawker, Inc. The popular merchandising lead- er made the interesting observation today while launching a campaizn planned to educate the motori public in the vital advantages of week-day automobile servicing and the economy of using authorized service stations for all maintenance work “How many scores of cars have you seen on any nice Sunday, stand- ing"in line at messy greasing sta- tions while father tramps impa- patiently about, chewing his cigar, and the family swelters in the waiting car?” he demanded. “Most of these drivers do not seem ' to realize that they are spending th> most valuable thing they possess — their leisure time—and are taking a chance of having their maintenance work half done and their cars ruined by employing this costly and haphazard type of service. “In the case of Nash, for ex- ample, at 52 Elm street we have developed one of the most complete service clearing houses in the coun- try to supply genuine Nash parts, materials and centralized mainte- nance, and to supply it as swiftly and much more expertly than any independent station can possibly do it. Every man employed, is factory trained in his work. “Nowhere in New Britain ca1 operations be cared for more swiftly and the car owner ri- iturned his car more quickly than at the A. G- Hawker, Inc, building. Faciiities here are so arranged that | the owner needs only to bring Ilis car inside the service cntrance, where he is met by a courteous doorman, who records his mainte- nance order and reads it back to him aloud fo prevent any order mis- takes. The car is then turned ov.r to one of the service salesmen who j test it swiftly, and in a few minutes can give the owner an exact esti- mate under the ‘Nash standard rdte’ system of what the work js going to cost. The same quick see- ice applies when the owner calis for his car. The station is so ar- ranged that all cars on the floors can be moved freely and all unnec- essary delays are eliminated. service Auto Manufacturer Aims To Please the Public Commenting upon the more re- cent years progress of the industry, Mr. Lawrence P. Fisher, President of the Cadillac Motor company, draws attention to the extremes to which manufacturers have gone in giving the public varicty in body types, choice of color, d practica.- Iv everything in the way of apgoint- mients and cquipment | So marked has been the -effort | o1t 1ne part of the manuracturer to | wholly please the motoring public | that much which has been done has come to a matter of course and taken pretty much for granted. As an illustration Mr. Fisher draws attention to the range of body types and styles available on the three chassis which are being built by the Cadillac Motor Car cempany. On the Cadillac V-§ chassis there is a line of twenty-one bodi er and ¥leetwood; on the La- Salle, fourteen; and on the Cadillac V-16 there are thirty-two, supple- mented by specil designs up to $15,000. The Cadillac V-$ ch s i the most widely sold of the three Cadil- lac lines and hias a very great ow: ership. Considering its price field it i3 only natural that, of the two eight-cylinder chassis, the choice of bedies should be the greater on the Cadillac line. This fact, however, has had its bearing on the LaBalle line which includes not only Fisher bodies but a line of custom Flestwoods as well. The V-16, being an exclusive linc, carries custom Fleetwood bodics only. The Cadillac V-8 line may be re- garded as basic in the Cadillag manufacturing program as it has always covered a wide range in price and usage. More than 400,000 Cadillac V-8 cars have been sold throughout the world- As a resuit of the continued patronage of this ownership the LaSalle and the V-15 were made possible. Hudson Frame Resists Strains An interesting detail of the channel-section, double-drop of the Hudson Great Eight frame is an additional flange or lip * formed from the lower edge of the 7 1-2 inch frame, providing 8§ 1-4 inch frame section. This lip extends over the entire lenzth of the side chan- nels and produces, without weignt addition ,a «frame of superior strength, which resists torsional and load stresses, prevents deflec- tien, and relieves engine and body from twisting strains. . Six cross members tie frame sills together, the center cross member being of a novel bridge type construction.incorporai- ing reinforcement flanges similar to those that strengthen the main frame sills, The principle of ren- dering parts stronger: by flanging or bending their cdges is being car- ried out in other units as in the in- terior structure of the steel bodies. A special channel-section cross member, at the extreme rear end oi the frame, also serves as bumpcr attachment. HOOVER GRANDPA FOR THIRD TINE Mrs. Hoover Jv. Gives Birth to Daughter in Los Angeles Los Angeles, April 14 (UP)--Mrs. Herbert Hoover, Jr., and her new five-pound baby daughter whose ar- rival last Saturday was unannounced | by her reticent father, were resting comfortably at the Good Samaritan | hospital here today. The father, Herbert Hoover, Jr., on of the nation's president, hur- ried home from the cast to be at the bedside of his wife. Tt was reported at the hospitai | that some difficulty was encounteréd {in the delivery of the infant and the two s fine as money can build or huy It is natural to want the best. Public preference invariably follows the ar- rival of a superior product. And there is a best. Always, there is some manufacturer unwilling to be satisfied with an average result. In motor €ars, one manufacturer who insists upon a superior product is Nash. No manufacturer has finer facilities to produce fine cars than Nash. None lays down any more rigid standards for materials and craftsmanship. None has learned how to build with more skill and precision, or wish less waste. All this must be keenly evident to anyone who appreciates fine motor SINGLE $935 to $1155 SIX TWIN-IGNITION SIX $1325 to $1745 that a Cacsarian operation was nec- essary. Mrs. Hoover, Jr., probably will be confined for two weeks at Good Samaritain, nurses said. She went there last Thursday. The father could not be reached for a statement. At his San Marino| home he was reported “elsewhere,” after he left the hospital last night. No Name Selected So far as could be learned, no name has been selected for President Hoover's latest grandchild. Mrs. Hoover, Jr., was the former Margaret Watson, of San Francisco. She met her husband while he was a student at Stanford University. They were married June 25, 1925. The couple have two other chil- dren, a daughter, Peggy, and a son, Herbert Hoover IIL. Hoover, Jr., is employed here as a radio expert for Western Air Ex- press. ‘Washington, April 14 (UP)—Pres- ident Hoover was thrice a grand- father today. Reports from Los Angeles of the birth to the president's elder son and Mrs. Herbert Hoover, Jr., were Te- ceived in the capital with surprise. Young Hoover visited his father here last month and spent some time writing at the nearby camp of Law- rence Richey, the president's secre. tary. But if he vouchsafed his secret to any of his Washington friends, it was well kept. The president’s daughter-in-law has visited the White House with her two children at least once since Mr. Hoover's inauguration and Herebert, Jr, has made a number of trips here to transact business for the Western Air Express, which he serves as a radio engineer. VIRGINIA SCHOOL GIVEN BEQUESTS Southern University Announces Gilts Tor New Buildings University, Va., April 14 (#—Be- quests to the University of Virginia totaling $1,793,781 were anaounced by president Edwin A. Alderman at the Jefferson Day exercises Saturday. The gifts include $350,000 by Wh- {liam Andrews Clark, Jr., of Butte, Mont., a graduate of the law class of 1899, for a law building and 0,- 1000 for a football stadium, the gift of Frederic Willlam Scott, of Rich- mon, Va. rector of the university. Plans already have been prepared for a concrete structure to seat 23,- 000 spectators. Among the larger bequests were the following: From the general education board $120,000, to be made available over a five-year period, for teaching and rescarch in the humanities including languages, archacology and medieval history. From the late John B. Cobb of New York $140,000, to be used in EIGHTS and SIXES cars and who studies the Nash “400.” The Twin-Ignition Eight, the Twin- Ignition Six, and the Single Six repre- sent three cars in three popular price fields as fine as money can build or buy, designed by an engineering staff recog- nized by the motor car industry as one of the most capable in the Nash Features profession. You Should Know Centralized chassis lubrication, built-in, automatle and the world's easiost stcering in every model. Adjustable front seats. Steel spring cov- ers with lifetime lubrication in the Twin-Ignition Eight and Twin-Ignition Six lines. The priceless pro- tection at no extra cost of Duplate, non-shatterable plate glass in all doors, windows, and windshields thruout the Twin-Ignition Eight line. This glass is also available at slight extra cost in all other Nash cars. TWIN-IGNITION EIGHT $1675 to $2385 All prices are f.0.b. factory—Convenient Monthly Payment Plan if Desired ¢ NASH 400 markably a the owner who w investment 1o less than $1,5 ¥ J. Albro, Studebaker-Erskin: dealer here. <+ A. G. HAWKER, Inc. 58 ELM STREET ' TELEPHONE 2456 413—-(1746) % adding a new wing to the Cobb Chemical Laboratory, which was the glft of Mr. Cobb before’his death. From Mrs. Evelyn M. B. Tiffany of Baltimore $100,000 for the build- ing of an art museum and in addi. tion $80,000 in real estafe, valuable paintings and antiques. From Captain George Zinn of Vir- ginia and Pennsylvania $50,000 for the establishment of the Captain George Zinn Aviation ¥Fynd. An 85-korsepower engine makes the New Oakland Eight the highest powered car pro- duced for its weight and size, only racing cars excepted. Because it develops one horse- power to 37 pounds of car weight, few cars can match the New Oak- land's speed, pick-up and power. This ratio of power to weight ac- counts for its superior performance. « . . Furthermore, the inherent eight- cylinder smoothness of the power plant is intensified by o complete down-draft fuel system—new type cylinder heads— a short, very rigid crankshaft—and lami- nated steel spring and rubber engine sup- ports.. .. The New Oakland Eight is also very economical to own. Its gasoline mile- age equals that of many sixes of compara- ¥rom the Conrad Hubert estal $50,000 toward a home for nurses. President Alderman also said that appropriations recently made by the Virginia. legislature include & for completion of the heating pl: $115,000 for a nurses' horie, and 250,000 for an engineering bniiding. HOOVER TALKS TONIGHT Washington, April 14 ()—Presi- dent Hoover will speak tonight at the thirty-ninth continental congress of the Daughters of the American Revolution. His address will ' be broadcast by an extensive chain of radio stations combining both the National Broadcasting company dnd Columbia systems. Members of the organization ' as- sembled here today for the opening meeting of the congress. WHIPPET ROW THE LOWEST PRICED 4-DOOR SEDAN Increasing sales prove that more and more shrewd buy- ers know where to get the most for their money..... Whippe;Four prices range from $360 to $645. W hippet Six prices from $635 to $850, Prices f. o. b. Toledo, Ohio, and specifications subject to change without notice. - Whippet A GREAT CAR WITH A GREAT FUTURE " ELMER AUTOMOBILE (0. ' 22 MAIN STREET | TELEPHONE 1513 qu in power- moderare in weight --and therefore SUPERIORin PERFORMANCE moderate price. Plan availal (Next to Car Barn) ble size. lts sound basic design assures dependability andlong service. And the extreme accessibility of its parts keeps maintenance costs at the minimum. Ceme in and see this car with smartly tailored bodies by Fisher. It will con- vince you that you can now own an exceptionally fine eight at a very 1045 AND UP The /New Oakland Eight, $1045 and up, 1. o. b. Pontiac, Michigan, plus delivery charges. Loveioy Hydraulic Absorbersincluded inlist prices. Bump- ers, rear fender quards and spring covers extra. General Motors Time Paymest at minimum rete. Sheck PRODUCT OR BENERAL MOTORS Consider the delivered price as well as the list (f. 0. b.) price when compar- ing automobile values, Oakland de- livered prices include caly authore ized chargesforfreightand delivery and the charge for any additic accessories or financing desired. 7 OAKLAND " HOWARD W. WHITMORE 50 CHESTNUT STREET