New Britain Herald Newspaper, February 25, 1930, Page 11

DGLET APPROVED Harttord BATI Her pon th “Smooth Skin Greatest says JAMES CRUZE, 9 out of 10 Screen Stars use Lux Toilet Soap 2 EW PEOPLE can resist the speli of smooth lovely skin, "’ say Cruze, prominent Hollywood director —and sums up the experience of 45 leading directors. “The close-up is the final test of a star’s popularity,” he go “since practically no make-up is sible. “Only a perfect skin, exquisitely smooth and fine, can stand the blaz- ing lights.” Never was this more true than since the talkies, with their hundreds of close- ups, “arrived.” Un- less a girl has the smoothest, themost exquisite skin, she can scarcely hope to go far. It is because lovely smooth skin is so vital to the uses this method portant Hollywood actresses, including all stars, use Lux Toilet Soap. It was at their request that all the great film studios have made it the official soap for their dressing rooms. The stage stars, famous in Broadway successes, have also been using Lux Toilet Soap for a long time—and never were they so grateful to its gentle care of their skin as since so many of them havebeenplayingin the talking and sing- ing pictures. In the European capitals, too, the screen stars have adopted this soap —so velvet- smooth does it keep the skin! And you can keep your skin lovely, . too, by using this ELEANOR BOA delicately fragrant like bathroom b ESTELLE TAYLOR White soap! Get sev- St /s: “Lu always uses it eral cakes today. very smooth s a screen Lux Toilet Soan X First Sweeping Hollywood—then Broadway i( W« ] L © ~and now the European Capitals , « »