New Britain Herald Newspaper, February 20, 1930, Page 11

NEW BRITAIN DAILY HERALD, THURSDAY, FEBRUARY 20, 1930. 10-inch 75 cent size phonograph record on sale loday wherever newspapers and magazines are sold and at better music stores, 15 cenls EDD]E CANT('R can’t tell this 15¢ rEcorD from ° 5' phonograph musie By EDDIE CRNTGIE, HIGHEST PAID MUSICAL COMEDY STAR IN THE WORLD THOUGHT Flo Ziegleld was handing me a grea Ha-Ha. He came back all steamed up after hearing this new record. For 15¢... . . big musical hits! a full-size record. ;. Vincent Lopez Greheste I had to laugh. T hadn’t had a good lu since hefore I was caught short in the market. For 13¢7 For 15¢ you couldn’t buy even a piccolo solo! But then I heard the record played, right alongside a "75¢ one. That round was a draw. I listenced to six of these Hit-of-the-Week Records, and if there’s any difference between them and the kind | plunk down 75¢ for, I must be wearing car mufls. These records are one-sided. You can buy the music you really want without plunking down good dougzh for a dud on the reverse side. And they don’t break! I took one home. T sat on it. I hit it with a hammer. We used it as a cocktail tray. Even my pre-war (that is, “pre” the next war) stufl couldn’t scar il. And then the cook fried an egg on it It played just the same. There’s not a break in a boxful! They’re made of Durium, folks, and that’s the whole secret. Durium was invented by Dr. H. . Beans, professor of chemistry at Columbia University. He told me the tech- nical name and it made me dizzy, but, anyhow, the stuff looks something like brown patent leather. With the old type of record, a man and a machine can turi out 700 a day. With Durium, a man and a machine can turn cut 70,000, Now your money can buy music instead of expensive material! That’s why Hit-of-the-Week Records can scll for 15¢! But that’s not all. There are more reasons why this is the biggest thing that ever hit the phonograph business. Only one record will be made each week, and that will he a hit that has proved itself on the stage, and over the radio, and on the dance floor. Iio Zicgfeld, Vincent Lopez and 1 will act as a musie jury to pick out the most popular picce of music every week. Then it will he recorded by one of the best orchestras that money can hire. Every record a hit! No flops admitted herel That’s why you can buy Hit-of-the-Week Records with- out bothering to hear them beforehand. You just know that cach one’s a wow. S0 step up, folks, and give a poor margin.called actor a break, and give yourself a treat. You can buy these records AT ANY NEWSSTAND as casily as buying a magazine. Get yours today. —whoknowsmorcabout —the highest paid musi- what people Tike than cal comedy star in the any man on Broadway. world. Hit-of-the-Week Musie Jury FLORENZ ZIEGFELD EDDIE CANTOR VINCENT LOPEZ —famousorchestra who predicts the big hits 9 times out of 10, These Experts Know the Big Hits Weeks in Advance THHES WEEK'S BIG IBIT "Through Played by Bert Lown and his Bilimore Hotel (N. Y.) Musie On sale at all newsstands now — 15¢ 1930, Durium Products Corporation, 160 West 34th Street, New York City Hear our Radio Broadcast on Station WBZ 8 P.M. Tonight (Special Wire from Hotel Biltmore, N. ¥.) it-oi-the-WWeek MADBDE OF Records DURIUM