New Britain Herald Newspaper, January 6, 1930, Page 5

NEW THE NEW FORD COUPE FORD Flowing grace of line gives style and distinction 1o new, roomy Ford bodies. Now on (Eisplay at dealers’ showrooms HE NEW FORD CARS, shown last Tues- day for the first time, have heen enthu- siastically received throughout the country. Everywhere it is realized that now, more than ever, the new Ford is a “value far above the price.” One of the distinguishing features of the new Ford bodies s the carefully planned har- mony of every detail of design. From the new deep radiator to the lip of the ('m'\'in;_r rear fender there is an unbroken sweep of line— aflowing grace of contour heretofore thought possible only in an expensive automobile. LOOKING at the new Ford you are impressed instantly by its smart style and compact, sub- stantial sturdiness. For there is about it a certain character or personality which sets it apart and gives it a fresh and lasting beauty. You will take a real pride in this beauty just as you find a real thrill in the alert, capable performance of the car. All of the new Ford bodies are finished in avariety of colors, with new striping and new streamline moulding. Interiors have more leg room. Closed cars have adjustable front seats. The smaller wheels, with larger tires, bring the car closer to the road, with a con- sequent gain in riding comfort and safety. An additional feature of importance is the Rustless Steel used for the radiator shell, head lamps, hub caps, cowl finish strip and tail lamp. NOTE THE LOW PRICESN Roadster 3135 . 8440 . $500 Phacton . Tudor Sedan . 8500 . $530 $600 $625 Coupe . . Sport Coupe Two-window Fordor Sedan Three-window Fordor Sedan Cabriolet . $645 Town Sedan . $670 (F. 0. B. Detroit, plus freight and delivery. Bumpers and spare tire extra.) Universal Credit Company Plan of time payments offers you another Ford economy. This Rustless Steel will retain its bright, gleaming luster throughout the life of the car. It will not corrode, rust or tarnish in any Kind of weather. Tts brilliance is per- manent. There is no plate to wear off, crack or scale, for it is the same bright metal all the way through. The use of this Rustless Steel on the new Ford is a reflection of the enduring quality that has been built into every part of the car. \I today’s low prices the new Ford is un- questionably an outstanding value. Check it over feature by feature and you will see that it brings you everything you want or need in a modern automobile:—beauty of line and color .. . safety . . . comfort . . . speed . .. power . . . quick acceleration . . . case of control . . . economy of operation .. low up-keep cost . . . typical Ford reli- ability and long life.