New Britain Herald Newspaper, December 31, 1929, Page 5

d NF'W BRITAIN DAILY HERATD. TUESDAY, DECEMBER 31, 1929. BUILDING FOR THE FUTURE ON FOUNDATIONS OF THE PAST - 43 Years...... For forty-three years we have had the privilege of meeting the clothing needs of New Britain men ... we have enjoyed the confidence oi several gen- erations of clothing buyers . . . and we are proud of this fact, on this, THE BEGINNING CF A NEW YEAR IN OUR NEW STORE— which has been the result of hetter serving your wants. Progress has also played its part— for pr.ogress is the motiv‘ating power What Does It Represent? which must sooner or later engulf even tradition. For almost a half century, the N. E. Mag & Sons’ institution has stood, not only as an entrance, but as a symbol of all that is fine in merchandising . . . and to serve the inevitable Simply the highest ideals of a sincere, conscientious group of men .. march of progress ... a monument of crehitzciural beauty and simplicity has who have labored to make ours a modern, fashionable institution of and for been erected. the people . . . who have not prated of an impossibile ability to under-sell our neighbors continually . . . who have not tested your credulity with absurd use of comparative prices . . . who, in point of fact, have been actively and entire- 1y occupied through the years, with but two thoughts . . . those of SERVICE and VALUE. How we can more intelligently, efficiently and sympathetically serve your wants . . . how we can register to you, for almost anything you might desire, Mags . . . with the conviction implanted in your mind that at Mags you shall find it . . . new, fashion-correct, quality-certain and fairly priced. On This Day the New Year’s we wish to express our thanks and good wishes to all the people of New Britain and vicinity who have found our interest . . . their interest . ..and thus have helped to build a memorial to human faith and transactions of fidelity. And Now ...... Our new home is more than a gesture of architectural significance . . . it is a reward for 43 years of honest effort and efficient service, to thousands up- on thousands of New Britain people. .. who, genciztion after generation, have honored us with their confidence and patronage. Moreover, our new es- tablishment is a fitting response to all those who lack faith in the financial structure and stability of this great state ... for it is an emblazoned challenge to the future, a vision of merchandising advance, in tune with the continued and ever constant progress of New Britain. New Britain—Connecticut Uptown ‘Main at East Main SAMUEL E. MAG NATHAN E. MAG ~ MORTON M. MAG