New Britain Herald Newspaper, November 6, 1929, Page 17

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Second Section NEW BRITAIN HERALD [ NEW BRITAIN, CONNECTICUT, WEDNESDAY, NOVEMBER 6, 1929, Herald Nationally Advertised Products Contest Proves a Decided Success Charles W. Francis Is Awarded $125; Esther Peterson $50; and Harriet Geiger $25; Ten Other $5 Prizes Announced Today. Minor Infractions of Rules Give Cause to Judges for Not Considering Many Very Good Replies—Russ- win Hardware Gets Free Advertising, as Does Trojan Battery. The Herald's nationally advertised products contest was especially well received by people of New Britain and surround- ing territory, ‘md it was a difficult task for the judges to choose After due dollhomtmn the judges awarded the 8125 prize ln (hdlll~ W. Francis of 817 West Main street ‘or complying to all the rules in a remarkably novel way which ced trend toward originality. The prize winner was ple on an easel, the name of the local dealer of the product, the telephone number of the local dealer, and where the product was manufactured were all in the little squares. An adde ture in the scheme of things was a small trade ark of » product pas n the squares also. The entire et is painted and shows artistic ability of the prize winner. < complied with, but a local product, selected as a topic for the required es- s anent any of the products in on the the policy of the Herald to boost local insti s trotted out a bit of ;»~\(‘hnlmr\ know warm spot in the hearts of the judg \ded the Herald which confidentially the prize winning essay :i— \hvr\\ed ¢ £ about Iwm word As is he would teuc ttle tickling is vod, too. He sort lvertised product is better than others, chiefly, be- < continually before the public, necessitating a high v the manufac r, who builds his reputation upon ndard, with 1t reward of more sales, and in- d production. I is the reputation of Russwin Hardware, which I »d more than ten vears, in the construction of garages, and numerous small articles, and which I have pur- through Rackliffe Bro: Inc., Park street, .who v full line of Russwin Hardware, who continually a resu and B. C. Porter Sons—Whittall Rugs. Barry & Bamforth—Super Oil Heater 3\umnmli\c Sales & Service—Ford. S. & F. Motor Sales—Dodge. ud" hd!l“)\ Service—Hartford Batter Hnmunnm \\nn Co.—- Bond Motor Co.—( The Spring & Buckle; Fitch-Jones Co.—N n Shoe. Thomas F. Fitzpatri _ennox el Furnac The D. Miller Co.—Kenmore Shades. Sloan Bros.—Arch Preserver Shoe. Porter & Dyson Co.—Gruen Watch. Parker & Parker zabeth Arden Preparations A. G. Hawker—Nash. Rackliffe Bros urtis Woodwork. Globe Clothing House—Knitex Clothes. O'Neil Tire & Ba O'Neil Tire & Bat lnfil\m\u adio Plamwlle Man and Gunlford Girl Rode Bicycle to Wedding In 1899, isc in the New Britain Herald, of which I am a sub- BY ALEXANDER GEORGE covered (P Veatu Ser Writ ) t e ftri iss Esther Peterson of 91 State street gets the 350 prize ! DOds L"“ c ! s0- or was aiflutte of | P cond best offering. She is connected with the Vogel Agency and has evidently worked hard on the 1e fulfilled the requirements and submitted a com- ion book with a page of each product advertised. The re contains a pictur rade mark. True to form, she * advertises, in her v jan Battery. the local product : i the O'Neil Tire and Imtm\ (r» It is no fault of the judges that mm]nl local product is selected for an essay but, after applies to her offering as well as, 3 ther amusing also that Miss Peter- lose the opportunity to boost. indirectly, the Vogel ding { sat that of ) <on did not point there Advertising Ag via the say it with advertising policy. hand Here's Miss Peterson's winning essay i— ! 1 present the Trojan Battery, an O'Neil Tire and Battery | Co., product, with its unmatched endurance and general out- standing excellence. Trojan owners I know ave Trojan en- thusiasts. Their claims are “far beyond ordinary demands, cqual to extraordinary demands. The success of Trojan conveys the fundamental fact that zood product plus good advertising equals good business. HI( Arch street gets the third prize of Arch Preserver Shoes. and tells Harriet Geiger of 7 She is very strong for s about them in her essay which follows advertised products are best products are known for their su- ity and widespread populari- Why nationally Nationally advertised perior quality, exeeptional durabi iy. Products which are advertised must have won popularity ir they would not be mentioned on the pages of a newspaper. Why have they secured this favoritism? Because people, the world over, have used them and discovered their worth. Merchants are not likely to advertise those products which they know Advertising, is for them a medium of | pis securing sales- s occur through ads only when people B have the utmost confidence in the product set before their no- tie.. Take. for example, Arch Preserver Shoes. They afford Liung continual comfort, are so well constructed that they are neat'..iop in appearance and wear remarkably well. If this were net so, com: be advertised. This is true with tised. sements ! they would not, undoubtedly, many other products which are adv They are worthy of their adver Others who cash in on the contest to the extent of $3 through the honorable mention cl are Lucy H. Hoffman, 7 Stanley street; Miss Faith Barry Sefton Drive; R.T.} eot, 2 Lincoln Court; Catherine R. 350 Washington street : May Bell Pease, Box 31, New Britain; Howard W. Smith, Hud- son street, Berlin; Gladys I Weir, Box 3, Newington Junc- Hilda L. Peterson. 119 Kelsey street: Joseph Maroni, 31 Franklin streot and Milton Dworin, 42 Walnut street. The judges are truly sorry that a prize can't be given to evervbody competing, for thg contest wa so devised to make plenty of work for those who entered. Many children worked especially well, but hard and fast rules have to be lived up to. Many wer> thrown out because of a little slip, such as a mis: take in spelling, a telephone number one out of the way, or one AU little mistake of location. cas Checks will be mailed tomorrow. consu In case you wish to check up on the products and the local ci: ler who advertised, here's the lis oy (hw ti hibitc Jartman & Dubowy—Wayne Oil Burner. Petro Oil Co.——Petro Oil Burner. Anderson I h'(t\u Co.—Spaitan Radio. dohn AL Andrews Co.——Lane Cedar Chests, Wucheirt & Lake—Smithson Clothes with preparatios Meriden on induc oo LEADERS TO PLAN Meadow Ciub on Monday tain at a luncheon de hool and persons rtford, Nov. 6 (P)--The examin'ng bhoard will con aminations in the hall of th tthe state eag on GRS RIIRLS of Julia 1 shone a butterfly of It ot Wing- {w i celebr \gman 1 abor day b away to | rough Tic a tan le and 1 J I ) They pedaled marry o Meriden | M FOR ART LEAGUE heon Arranged at Shuttle Villaze Looted by in Several Years, ns for promo: Art league will be consid- Monday noon at Meadow club by sev e interested in csthetic side of tl luncheon nts w ing the mity’s lite. The ed by Arthur m ¢ H Mrs D" Age Sritain Art provincial and o first big cas Philippin iplicates o Holy land = Nov. & () me s hirth, They will (o 'r’ "F signed by students of the art | ARG ter Senator to the school being attracted at tihm art ention is in etchi It rection of Oliver have heen ex- der th whose work d in New York LXAMINATION DATES 10RO PIRATES SEIZED SHIP IN PHILI?PINES = _ Andiews and Chureh Petition Tinlc stric to M 4 duri Two Senators Named ; For Roscoe Conkling Tt York. a r 10 Russian Beggar Goes Mad When Left Fortune WARDER CONVICTED INBRIBERY CHARGE Former New York Bank Head Faces Sentence Soon c Ward s Books Not Examined W i \ 0 \ ¢ % » Ward | > 1 clut ¢ New Y Wife Ao Named \ ~ JONEWARS T0 BE Are First of Piracy in I-lands i brane dr i N 3 H o o day and Wednesday, November 12 Birnbaum rniture Co.-—Balkite Radio. e RS NCESS HITRSRANTH] Menry .\If ans & Sons—DMajestic Radio. On November 14 and 14, examina lona Nov Central Tive Stores—Atwater Kent Radio. tion of certified public accountants | Princess Klvira - ot Ticonomy Auto Supplv—Philco Radio. will be held in the hall of the b e, [ Jaime, head of panich A t Pt Phileo Radio. nd on Saturday, November 9, and | of the house of on, s Dunham Sales Co.—Copeland Refrigerator. Connecticut Light & Power Co.—Frigidaire. again will be held for tc R achers, a cight 3¢ aminations v il and b | ments. she s forty on Novem s old - objections 1o roc Pi- 1 years. T the " building RESUMED TONIGHT Before Adjustment Board Two district zor pre L he fou Andre mi plan to reope 1 osmail or " foet back the sidewal not, yet express-d naw: schem I"armington ay 10 resid two petitions Rl urroundir ich MISS KEADZIOR A miseellan SHOW LD tiss Kendzior will of Albe t November cantifnl gifts ome the bri Kelgey Maryts church. é BELIEVEIT ORNOT . ~BY RIPLEY ' KICKED s £63-YARD i | TOMORROW —THE BLACK MAN WHO TURNED WHITE [OURNEY TONIGHT Girl ginks Teeth Enio Ass e 5 G Be eaiing H“" “m' T‘ °‘<fng to Flight Lila J;:mhn 16, ights O Man in Lonely Spot on - s McClintock Street—Mis-!io00r nandkoschior s g ,: i . creant Escapes. A i st IDUCATION WEEK ; Pt : Nathan Hale Teachers LDULHON W ]L“” 65 S To Have Faculty Dinner Parenis il Teacher Assovia s ; W o iy "“‘:n 3 o Na- tions to Meet Neat W RN i 1o ubli ity J S 1 1 \ A \ »} W e "\\‘ 1 1S Governor and Brother o i : owers § To Speak at Mceeting = — v 1 1 ‘ | [ 3 N TOISON BOOZE KWHLLS BOY kg At 11 DOVER ROAD ‘ This Beautifel Elght Room chse For Sa]e Fowi L ' room, s Dover § NTMENT FOR INSPECTION oW JON 132 'B. DOWD ACTOR AND BRUILDER CONTR

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