New Britain Herald Newspaper, October 9, 1929, Page 9

NEW BRITAIN DAILY HERALD, WEDIEZDAY, OCTOBER 9, 1929. [ N REVIEWING the many advantages of the Ford car, it is particularly interesting to note the relation between value and price. The low first cost is a point to keep in mind at all times because it means a considerable sav- ing to you in the purchase of a car. Of even greater importance, however, is the reason for this low price and the manner in which it has been achieved without sacrifice of quality or performance. Every purchaser shares the benefits of the Ford policy of owning the source of many raw materials—of making thousands of cars a day— 4‘ of selling at a small margin of profit—of con- ! stantly giving greater and greater value through the vast industrial organization that has been | built up for the making of this car. ’ A new degree of excellence has been brought within reach of all the people through the \ develupment of new manufacturing machines ) i iR o : .,»{u g, '?n‘i i THE FORD TOWN SEDAN and the discovery and working out of new manufacturing methods. Evidence of this is found in the extremely close limits of measurement maintained in the manufacture of vital parts. Some of these are held true to within a maximum variation of three ten-thousandths of an inch (.0003), reduc- ing friction and wear and resulting in greater reliability, longer life and better performance. As the quality of workmanship has been in- creased through the accuracy of the machine, so has the quality of materials been increased. The savings resulting from new manufacturing economies have been put back into the car. Through typical Ford methods, materials once thought too expensive for a low price car have been made available for us : in the Ford. Today, more than everfit is an out- standing example of hiz!: »'\fuality at low cost. Were it made in FORD MOTOR WFy other way, Detroit, Michigan VALUE far above the PRICE 1 under any other policy, it would unquestionably cost you much more than the present price. The use of the Triplex shatter-proof glass for the windshield is a definite indication of the quality that has been built into the Ford car. So are the four Houdaille hydraulic shock absorb- ers. The five stecl-spoke wheels. The silent, fully enclosed six-brake system. The aluminum pistons. The chrome silicon alley valves. The simplicity and efficiency of the lubrication, cooling, igni- tion and fuel systems. The large number of ball . and roller bearings. The extensive use of fine steel forgings instcad of castings or stampings. The many other mechanical features that count so much in reliability, economy and long life. All of these are important considerations to every rhan and woman who is contem- plating the purchase of a motor car. All =] are important reasons why the Ford COMPANY delivers a value far above the price.