New Britain Herald Newspaper, February 4, 1929, Page 5

SAP!T\’, comfort, reliability, economy, speed, acceleration, beauty—these are the features that make the new Ford such a good value, Of all, there is nonc more im- portant than SAFETY. : The safety of the new Ford comes not only from its efficient brakes, but from many other factors. Among these are ease of steering and control, the Triplex shacter-proof glass wind- shicld, and the sturdy, balanced construction of the car. This includes the enduring quality of mechanical parts as well as the structural strength of the body. A particularly interesting feature of the Ford car is the manner in which electric weld- ing has been carried forward to new useful- ness through the creation and development of hundreds of special machines. Electric welding gives simplicity and strength This very important and increasingly valu- able tool of modern manufacturing makes it possible to use one-picce units instead of several parts riveted or bolted together, with resulting gain in strength and simplicity. Electric welding also permits the use of steel forgings instead of castings or stamp- ings, without increase in weight or gready increased cost. Steel forgings are used not only in the front axie, steering gear, transmission, clutch, drive shaft and rear axle housing of the new Ford, but in the shock absorber parts, the emergency NEW BRITAIN DAILY HERALD, MONDAY, FEBRUARY 4, 1929. v SAFETY OF THE NEW F — RN N \ \ brake lever, the torque tube flange and everywhere clse where great strength is re- quired. The strength of forgings makes for unusual safety. Another safety factor worth noting is the manner in which the new Ford holds the road at all speeds. This is duc to the low center of gravity, the carcfully planned FEATURES OF THE NEW FORD Mochanical, ing six-brake system— with braking surfaces of all six brakes fully enclosed. Silens operation is another feature Eleven bedy types and choice of & number of colors in every body type except the Station Wagon Four Houdaslle bydraulic double-acting shock absorbers Alemite chassis lubrication Reliability and economy Beantiful low lines Vibration absorbing engine wp[m“t Quick acceleration S to 65 miles an bour Smoothuess at all speeds Universal Credit Company Plan of Time Payments l ~.!_ Beauty and utility are combined in wnusnal degroe Iu the new Ford. Shown bere is the Ford Coupe—an especially good car for the woman driver because it is 3 safe ond veliable and easy to control, balance or distribution of structural and mechanical weight, and the low ratio of unsprung weight to sprung weight. The co- ordinated action of the transversc springs and Houdaille hydraulic shock absorbers con- trols exaggerated bouncing. All six brakes are fully enclosed One of the outstanding features of the new Ford, of course, is its mechanical, internal- expanding six-brake system. This is unusually reliable and effective because the surfaces of all six brakes are fully enclosed. There is no possibility of water, dirt or oil interfering with brake action under any condition. The silence of these brakes is another thing you will appreciate. Screeching and groaning have been climinated by a special sclf-centering action—an exclusive Ford development which brings the eatire surface of the brake shoe in uniform contsct with che dram dhe instant you press your foot on the pedal. The value of the protection afforded by the Triplex shatter-proof glass windshield of the new Ford is shown by a recent survey indicating that 65% of injuries in automobile accidents are due to flying glass, The wind- shicld in the new Ford is so made that it will not shatter under the hardest impact, Par ticularly where there are women and chil dren, it is an important safety factoe, Ease of stecring and control are additional factors in the safety of the new Ford. The steering gear is what is known technically as three-quarter irreversible. This means that the bumps and jolts of the road are fully ab. sorbed by the wheels and steering mechanism of the car and are not transmitted to the hands of the driver. A slight touch is suffi. cient to guide the car. Yet you always have that necessary feel-of-the-road. The ease of shifting gears, quick accelera- tion, abundaat power and speed for every emergency, and full vision front, side and back, are other points FORD MOTOR Company '@ Femember in considering the Detroit, Michigaa ~ unusual safety of the new Foed.