New Britain Herald Newspaper, January 21, 1929, Page 5

£ meonnedreml'ord. you are impressed instantly by its trim, grace- . ful lines and air of sturdy strengsh. Its very sppearance is a reflection of the alert, capable petformance of the car. Without being ex- treme, it has struck 2 new- note in automo- bile desigaing, A particularly interesting festure of the bined with utility. This is found in the length, width and height of the body, the size and shape of the radistor, the posi- tion of the gasoline tank in the cowl, the outward flow of the body, the design of the welded steel spoke wheels,sthe shape and position of the full nickeled headlamps, the sweep and curve of the heavy full crown fenders. Everything bas been planned Jor service When 8 thing perfectly fits its uses, it is pleasing to the eye. Every part of the new Ford has been designed and built not only to be attractive, but with a very definite thought - of the work it has to do. Even in the very little things you can sce evidence of quality of material, carcful work- manship and quiet good tastc. The upholstery EAUTY AND UTILITY ARE COMBINED - IN THE NEW NEW BRITAIN DAILY HERALD, is of woolen material, rich and luxurious, yet long-wearing. Astractive colors add to beauty of the new Ford Every one of the new Ford body types is available in a choice of several beautiful two- tone color harmonies with attractive striping. This is an unusual feature in a low-price car. The finish is pyroxylin lacquer, selected for its enduring qualitics. It is not affected . by heat or cold, is not casily marred or scratched, and polishes to a beautiful luster. Handy pachage spoce bebind seat and unnsually large MONDAY, JANUARY 21, 1929, ' Once 2 month at least your car should be washed and polished. The beauty of the Ford is not of the outside only, but extends deep down into evety part—ecven to those hidden parts which you may ncver sec. In the cyes of the engincer and technical man, the mechan- ical beauty of the new Ford is one of its greatest features. The practical beauty of a [fine machine There is beauty, for instance, in the fine steel forgings which are used everywhere in the chassis of the new Ford where there is a possibility of wear—in the manner in which eclectric welding has been developed to give increased strength without increased weight—in the sim- plicity of the cooling, lubrication, igni- tion, and fuel systems—in the extensive usc of ball and roller bearings—in the simple operation of the fully enclosed six-brake system—in the close limits of The wew Ford Business Coupe bas been especially de- signed for professional men, execatives, salesmen—for all whe wse o axtomebile constantly for business use. rosr doch ave welcome features. Forp The new Pordor Sedan is impressively smart yot stavy and substantial. An wnusvally comfortable car becasse of its wide, dosply cushioned seats, generons room betwoen fromt @nd recr seats, tremsverse springs and Houdaille bydvaslic shock abwrbers. Finishod in & choice of beantiful two-bome color barmenies. " of important parts—in. the way the engine develops its speed, acceleration ald power without sacrificing reliability or economy. To the man who drives his automobile many thousands of miles every year and who looks to it for continuous service at low cost, this mechanical beguty is of more importance even than besuty of linc and finish. For it is a reflection of simplicity.of design, quality of materials and careful workmaaship, which are the three fundamental factoes .in motor car performance. There is indeed no-greater tribute to-the value of the new Ford than- the simple, homely. phrase which you hear 30 often from Ford owners, cxperienced garage mechanics and all who know and understand the work- ings of an automobile—"It is 2 sweet me- chaaical job.” FEATURES OF THE NEW FORD CAR Beautiful low lines Cboice of colors _ Quick acceleration Smootbuess at all speeds 85 10 65 miles an bour Silent, mechanical internal-expanding six- brake system, with all braking surfaces fully enclesed Four Houdaille shock absorbers Alemite pressure lubrication Reliability and long life Universal Credit Company Plan of Time Payments