New Britain Herald Newspaper, December 10, 1928, Page 3

NEW BRITAIN DAILY HERALD,|MONDAY, DECEMBER 10, 1928. THE NEW FORD @ Value of simplicity of design shown daily in outstanding smoothness, acceleration, speed, power, reliability and economy. Low-priced car should not be complicated, THE engine of the new Ford represents a new development in modern automobile engineering. It is unique in design and performance, giving unusual smoothness, acceleration, speed and power without sac. tifice of reliability and economy. Ford engincering has found the way to in- clude cvery essential feature of good perform- ance without the necessity of a high speed, complicated motor. The design of the cylinder head is just one factor in this performance. Others are the direct gravity gasoline feed, the specially designed carburetor, the new hot-spot manifold, the care- fully planned large valve diameter, the chrome silicon alloy valves, the aluminum pistons, the statically and dynamically balanced crankshaft and flywheel, and the simplicity of the " Tavraa electrical, ignition, cooling, lubrication and fuel systems. Engine mounting reduces A vibration Of special importance is the manner in which engine vibration is absorbed before it reaches the chassis of the car, thereby prevent- ing unpleasant vibration periods. This is done in the new Ford through the introduction of a flexible front end support that is both simple and practical—a truly remarkable improvement in engine mounting developed after many months of testing and experimenting. Quality of materials and careful workman. ship also have a great deal to do with the con- tinuously good performance of the new Ford. In the new Ford, for instance, the diameter of the piston pin is held within three ten-thou- sandths (.0003) of an inch. An equally close limit is followed. in the hole into which the piston pin is fitted, The weight of the aluminum alloy pistons is set at 17% ounces. No piston is permitted to come under this weight nor exceed it by more than 2 grams, In the piston assemblics, consisting of piston, connecting rod, pin and spring retainer, the four assemblies in each motor must match in weight within a limit of 3", grams. Every piston assembly must meet the weight of the other assemblics in the sct within approximately % of an ounce. Main and connecting rod bearings on crankshaft are held true to within three ten-thousandths (.0003) of an inch. Unusual accuracy of manufacturing method. It is of course almost impossible to conceive of measurements as close as these. They are achieved only through the finest precision gages in the hands of expert workmen, The master blocks by which these gages are set are accurate to the almost incredible limit of a millionth of an inch. The new Ford is distinguished by the tvim, graceful simplicity of its lines and the beanty of iss colors. With- out being extreme, it bas struck & new wote in axtomobile designing. Shown bere is the mew Sport Cowpe—one of the meost popular of the new Ford cars. Wide, comfortable rumble seat is included as standard oquipment. ~ FORD MOTOR COMPANY Detroit, Michigan All of this care and accuracy is an in- dication of the fundamental thoroughness of Ford manufacturing methods. If a part should be made accurate to a limit of 10003 of an inch, it is made .0003 of an inch. Margin of profit is made secondary to service. Decp-seated therefore is the quality of the new Ford. You can sce but 2 part of it with your eyes. Bencath the hood are countless invisible values. Summed up, they count for more than any one spectacular feature, Because of the value that is in it, the new Ford is more than just a new automobile. It is a part of the life, the progress and the pros- perity of the country. Our policy has always been to see that you get the very best materials —the most careful workmanship—the sound. est design that can be built into a low-priced automobile, Today, more than ever, the new Ford is the fulfillment of that ideal. . FEATURES OF THE NEW FORD CAR Beautiful low lines Choice of colors Remarkable acceleration Smoothness at all speeds 55 to 65 miles an bour Silent, mechanical internal-expand- ing six-brake system, with all braking surfaces fully enclosed Houdaille hydraulic shock absorbers Triplex shatter-proof glass windshield Reliability and economy Prices of the new Ford—Rosdster, $450; Phaeton, $460; Todor Sedan, $495; Business Coupe, $495; Coupe, $350; Sport Coupe, with rumble seat, $550; Fordor Sedan, $625. (All prices F. O. B. Detroit)