New Britain Herald Newspaper, December 3, 1928, Page 9

NEW BRITAIN DAILY HERALD, MONDAY, DECEMBER 3, 1928 Constantly we are finding new and better ways of doing things TH! new Ford was 2 good car when it was first introduced. It is a better car today. Constantly we are finding new and better ways of doing things. Ceaselessly, untiringly, our engi- neers are working for the improvement of the car. Every new idea that seems to promise advancement is studied and tested in every conceivable way. Not only in the laboratory, but out on the road in actual running. As soon as we are sure of its value we put it into the car. The result is an automobile that is always new. There is no such thing as saving improvements for a yearly model designed to speed up sales or capture a passing fancy. No matter when you buy a new Ford—in January, May, August or December—you know that it embodies every latest development that has proved sound and good. You know more than this. You know that in design, materials and workmanship it is the best car that can possibly be made at a low price. The deciding thought behind every move is not sales or profits—but “What will give the most service to the public?” Our whole effort is toward simplicity—to give you com- plete, well-rounded performance with the least amount of machinery and without sacrificing quality anywhere along the ¥ line. You cannot make a complicated car at a low price with- out cutting corners somewhere. The new Ford is a truly great car because it. brings you a proved, sensible balance of every essential feature of an automobile. No one part has been over-developed at the expense of another. You get remarkable acceleration and smoothness ac all speeds. You get speed of 55 to 65 miles an hour. You get un- common power and hill-climbing ease. You get reliability and economy of operation that will save you many dollars in the up-keep of your car. You get more than this. . . a fully enclosed, silent six-brake system—four Houdaille hydraulic shock absorbers— Triplex shatter-proof glass windshield—the full and immediate advan- tage of many improvements developed exclusively by the Ford Motor Company. Arrange now to sec the new Ford and know the thrill of driving it. Judge it not only on acceleration, power and speed, but also on safety, comfort, ease of control, reliability, economy—on its lon§ life and the security of its tfade-in value, You will know then that today, more truly than ever be- fore, there is nothing quite like the new Ford in design, quality and price. FORD MOTOR COMPANY Detroit, Michigan