New Britain Herald Newspaper, May 9, 1928, Page 7

NEW LRUTAIY, CONNECTICUT UDXNESDAY, MAY 9, 1928 ; ity —— lf you intend to build, remodel or re-roof this advertisement should interest you. It tells you why Rackliffe Bros. have recommended “Genuine Ruberoid” for many years Rackliffe Bros. was founded in March, 1893— and for 35 years have built up their business in New Britain and vicinity through honest business methods. The man who bought from Rackliffe once CAME AGAIN....and HE SENT HIS FRIENDS..... for he found that Rackliffe’s careful investigation of ALL the products handled and recommended—in- sured satisfaction and saved needless expense. The first roll of Genuine Ruberoid Roll-roofing was manufactured in July of the same year that the Rack- life company was organized—35 years ago. It was anew type of roofing product....a product manufactured to certain definite high-quality specifi- cations. .. .and not to meet price competition. Because of the service it rendered, genuine Ruberoid soon became popular....and quite naturally, many imitators sprang up. Other roofs of the Ruberoid type appeared and were referred to as “Ruberoid” roofs. It was a simple and natural error for the public to make. But the fact that no imitator has been able to sur- pass Ruberoid durability is attested to by one simple statement:- “The RUBEROID Co. itself has consistently sought to improve upon its original formula—but that weather- defying combination STILL REMAINS UNCHANGED TODAY, and is responsible for the many 20, 25 and even 35 year roofs to which ONLY Ruberoid can point today.” When Rackliffe Bros. decided to offer a line of as- phalt roofing products to their customers, they under- took their usual careful investigation of qualities and materials. And because of the facts stated above, they decided n “Genuine Ruberoid.” That was many years ago....and because all the Genuine Ruberoid Roofs they sold measured up un- der the hard test of actual service to the high stand- ards set for them . ... Rackliffe Bros. is still handling and RECOMMENDING “Genuine Ruberoid.” And today you can have a genuine Ruberoid Roof in many different styles and designs of shingles.... and in fine modem colors which will add greatly to the attractiveness of your home . . .. or other buildings. We would be glad to have you visit our show rooms, see these famous Genuine Ruberoid Shingles and learn of the very low cost at which you can have vour house roofed or re-roofed with these time-hon- ored products. RACKLIFFE BROS. CO., Inc. Park and Bigelow Streets-New Britain, Conn. RU-BER-OID R R e s s e S O e e TR S e SR R T R T e O ) SHINGLES o ROOFlNGSL - AA Authorized Distributor