New Britain Herald Newspaper, February 2, 1928, Page 5

SEE SPACE NO. 1920 AT THE AUTO SHOW ~ Announcing the Appointment of CHARLES H. HALL, Inc 18 MAIN STREET _ (Near Franklin Square) Phone 982 As Local Dealers for DURA The Sensation of the New York Auto Show GREATER PRESTIGE FOR A GREAT NAME 1903 «~ Silver Anniversary Models ~ 1928 SINCE April 7th last when W.C. Durant publicly announced that he was back on the job 1o stay the “father of General Motors” has divided all his time between Durant dealers and their customers and the engineering lab- oratories. His twenty-five years’ expetience has been concentrated on the de- velopment of his organization and its products for further distinguished public service. s Now, in celebration of the Silver Anniversary of his lead- - ership in the automotive industry, W. C. Durant announces Four and Six cylinder models that challenge competition. ' ® A o The DURANT Line The STAR Line Exclusively Sixes Exclusively Fours URANT products have been remodeled, regrouped and renamed. THESTAR FOUR, improved in all respects and with new qualities 'Each has ; ¢ nost : added, is now priced at the lowest figures for which any sutomo- = tinct ofmmuaumnptact::d indxen;:n:lx;p ;; S50y b i 'Mk'“‘ Y s g . o q_P:d. enough to bear the name of the man who is - mcate d on the job to stay. Star Sport Roadster, $495 Star Two-door Sedan, $493 DURANT *75”—$1385 to $1550 Star Business Coupe, $495 Scar Four-door Sedan, $570 ig six cyli 19” wheelbase 85 miles per b Prices £. 0. b. Lensing, Mich. * llmg:uqbdaul.l m .P“ our Luxarious sp, Four-wheel ) DURANT 65" —$795 to $1075 Six cylinder car, 110" wheelbase Bauxifialinnprumce ly balanced Fout-wheel beakes Beilliant in Cousider these festures and make your own comparison as to velue DURANT “3$3"—$795 to $895 - Six cylinder cat, 107" wheelbase i nprecedented