New Britain Herald Newspaper, December 30, 1927, Page 3

/ BRITAIN DAILY HERALD, FEIDAY, DECEMBER 30, 1927. OW again ATWATER KENT makes a N radical advance in radio. Here at last is an A. C. set reduced to its essentials. This amazing Model 37 A. C. Receiver contains everything except the speaker. You attach antenna, ground wire and speaker and then plug into any light or wall socket. That is all there is to it. No batteries, no eliminaters, no chargers. Just plug in-and listen to the music. And so you have a‘true electric set, powered entirely from the house circuit, needing only your touch on the switch to send the current through the A. C. tubes and start the music. Model 37 The astonishing price of the new, six-tube, full-vision ONE Dial, self-contained A. C. set includes everything except tubes and a speaker. No power accessories required—no batteries, no charger. For use only with 110-115 volt, 60-cycle, Alternating Current. Uses 6 A. C. tubes, and one rectifying tube. Here Are a Few Advalitages of This Unique NEW ATWATER KENT 37 Exquisite tone without disturbing noises. Shielded cabinet and doubly shielded built-in power supply—assuring this superiority of tone, True single dial control, including innovations which cannot be copied without infring- ing on Atwater Kent patents. Every working part of every receiver matched for that particular set. Every part tested for accuracy—some even to a fraction of a thousandth of an inch. Every part protected against deterioration. This means long life of your set—a lifetime of pleasure for you. Full-vision dial. You don’t have to scan the numbers closely. Read the whole dial at a glance. A turn of your wrist takes you to every station within range in a split second. Efficient volume control. You can bring music down to a whisper, A cabinet only 7'; inches high, 17! inches long—with everything inside except the speaker. * Small, convenient—you’'ll never have to ask “Where can I put it?”—it fits anywhere, Your choice of two color combinations, deep rvich brown and old gold or golden brown and old gold, both in the new satin finish. Price $88. Model E Radio Speaker Radio's troest voice. All parts protected against moisture. A choice of five beautiful color combina- T "SS The price of this wonderful set is amazingly low, the perfection of performance gives you, the highest devel- opment of radio today—giving you all that you desire of radio. Try this set in cur store or better still at home Listen—and be convinced. _— A Small Down Payment Places This Set in Your Home TERMS WEEKLY Place One in Your Home for the New Year e ——————————————————————— Henry Morans & Sons 'Radios—Pianos— Victrolas 365 Main Street