New Britain Herald Newspaper, November 30, 1927, Page 5

NEW BRITAIN DAILY HERALD, WEDNESDAY, NOVEMBER 30, 1927. The New Ford Car will sell %4 SURPRISINGLY LOW PRICE Complete details of the new car which will be offictally announced this FRIDAY ’FHE MINUTE you see the pictures of the new Ford car you will be de- lighted with its low, smart lines and the artistic color combinations. There, you will say, is a truly modern car. But a still greater thrill awaits you when you slip into the roomy seat behind the wheel and start away for your first ride. Then you will know that you have found the most unusual value ever offered in a low-price car. You will like the feeling of speed and power that the new Ford gives you—the comfortable, prideful feel- ing that comes from having a car worthy of any occasion and equal to every emergency. You will like the flexibility and safety of the new Ford car as you weave in and out of city traffic—its flashing pick-up as the light turns green and the sign says “Go.” You will like its smooth, quiet steadiness on the open road where you can lazy along according to your mood, or do 55 and even 65 miles an hour if you desire. The new Ford has unusual speed—no doubt of that! A smart, low, speedy car that bas been built to endure The new Ford will climb hills that you never thought a low-price car would climb on high. It will pass cars thatyouneverthought you could pass. The longest trips will seem easy, for here is a car that puts new joy in motoring. There is still another reason why the new Ford car is the most out- standing value ever offered in a low- price car. An important three-word ~ reason-that means a great deal to you —endurance—a’umbilily—/oflg life. The new Ford car is made to stand up under thousands upon thousands of miles of steady running over all kinds of roads. It has even more stamina than the Model T Ford because we have learned to make every part stronger and sturdier without increased weight or greatly increased cost. Many of the Model T Ford cars are still in active service after 75, 000, 100,000 and 150,000 miles. This new Ford car will do even better. In the words of Henry Ford: “It is our ambition to have every piece of machinery or non-consurfi- able product that we turn out so strong and so well-made that no one ought ever to have to buy a second one.” Four-wheel brakes and standard, selective gear shift On the right we are printing, for the first time, the complete details of the new Ford car. Read them over carefully, especially the paragraphs dealing with the new engine, the new bodies, the new standard, selective gear shift transmission with roller bearings, the new four-wheel brakes, the new hydraulic shock absorb- ers, the new mechanical design igni- tion, the new oiling system, and the new dry-plate, multiple-disc clutch. Then decide that whatever else you do Friday you are going to set aside at least fifteen minutes to get the full story of the new Ford car. It is more than a new automobile. It is the advanced expression of a wholly new idea in modern, eco- nomical transportation. FORD MOTOR COMPANY © 1927, Ford Motot Compang Detroit, Michigan FEATURES OF THE NEW FORD CAR 55 TO 65 MILES AN HOUR The new Ford has unusual speed. It will do 55 to 60 miles an hour with ease. This is a conservative statement. In many road tests it has exceeded 65 miles an hour. So well does the new car hold the road that you can travel at high speed for long stretches with a new feeling of comfort and safety. Even bad roads may be taken at a fast pace. You will be delighted too with the way the new Ford climbs the hills. You will face the steepest grades with confi- dence, kuowinf you have power and power to spare to climb them aJl without greatly reduced speed, without strain, or unnecessary shifting of gears. 40-HORSE-POWER ENGINE At 2200 revolutions per minute, the new Ford four-cylin- der engine develops 40 horse-power. Thisr. p. m,, or revo- lution speed. is low for such power and shows that the ea- gine is unusually efficient. It also means long life, for the lower the speed of the engine, the less the wear on its parts. The bore is 375 inches and the stroke 47{ inches. (S. A. E. and N. A, C, C, rating for license purposes. 24.03 horse- power.) REMARKABLE ACCELERATION The new Ford is remarkably quick on the get-away. In tests in high gear, with a Tudor sedan body and two pas- sengers, it has accelerated from $ to 25 miles per hour in 8'2 seconds. This acceleration is an outstanding feature of the new Ford car. PREVENTING VIBRATION The engine in the new Ford is practically vibrationless. This is due in part to its lower r. p. m., the statically and dynamically balanced crankshaft, and the aluminum pis- tons. To insure quiet, the timing gears are made of bake- lized fabric instead of metal, and the cams on the camshaft are so designed that the valve push rods follow them closely, preventiog valve clicking. GASOLINE ECONOMY You will get from 20 to 30 miles per gallon of gasoline. depending on the speed at which you drive. Feed to the carburetor is by gravity from a unique welded one-piece steel tank integral with the cowl. UNIQUE NEW OILING SYSTEM The oiling system is distinctly Ford in design, being a combination of pump, splash, and gravity feed. The pump delivers the oil to the valve chamber, from which it flows by gravity feed to the main bearings of the crankshaft. An oil dipper is provided on each connecting rod bearing cap, so that the force of rotation of the crankshaft drives oil into the connecting rod bearings, as well as splashing oil over all working parts within the engine. This is a simple but entirely dependable system, assuring proper lubrication of each bearing and "each cylinder without pressure. PERFECTED COOLING The new Ford car has a centrifugal water pump, and large radiator. The fan runs on the sump shaft and is mage according to airplane propeller design. It is exceedingly difficult to make the new Ford engine overheat; only abuse will do it, such as running without enough oil. IGNITION SYSTEM OF NEW DESIGN The ignition system of the new Ford is unique in mechan- ical design, extremely simple. and will give the car owner exceptional performance with a minimum of trouble. There is only one coil, in a water-proof case. The distrib- utor is located on top of the engine where it is clean and easily accessible. Connections are made to the spark- plugs by short bronze springs. The coincidental lock on the new Ford is placed in the ignition circuit. It not onl replaces the regular ignition switch, but in the “off” posi- tion grounds the entire circuit. From the switch to the distributor a steel cable protects the primary current wire, this wire being grounderfto the distributor casing, thereby making it impossible to wire around the device. The new generator is of the power-house type. STANDARD, SELECTIVE GEAR SHIFT The new Ford transmission is of the selective sliding gear type, with standard shift. It has three speeds forward and one reverse. The main shaft runs on ball bearings, the countershaft on roller bearings, and the reverse idler on a bronze bearing. This is the highest type of bearing mounting and is unusual on light cars. All Fe-rx are made of heat-treated chrome alloy steel. You will be delighted with the easy, noiseless shifting of gears in this new trans- mission. You can go from one to another easily, silently, with the pressure of a finger. EXCEPTIONALLY EASY TO STEER The steering gear on the new Ford car is irreversible. Shocks are not transmitted back to the hands of the driver. You need not grip the wheel tightly. A light touch is enough to guide tflo car safely. Large steering wheel is made of steel, covered with hard rubber. Light switch and hora button are conveniently located on top of wheel. NEW FOUR-WHEEL BRAKES The brakes on the new Ford car are an exclusive Ford development. They are of the mechanical, internal ex; anding-shoetyPc and areself-centering. This is the most reliable and the simplest type of four-wheel brake and the easiest to adjust. All adjustments are made from the out- side without removing any parts. No special tools' are needed. Uniform, correct adjustment on each wheel is quickly and easily obtained. The brake pedal and the hand lever each operate all four brakes. Total braking surface is 168 square inches. All brake working parts are cadmium plated to make them rust-proof. MULTIPLE DRY-DISC CLUTCH The clutch in the new Ford is of the multiple dry-disc type, which is the most reliable. It is also the easiest to operate. for it takes hold gently and smoothly. It has four driving discs and five driven discs. COMFORTABLE TRANSVERSE SPRINGS The springs are of the transverse, semi-elliptic type, de- signed and built for the new Ford. This type, which was used in the Model T, was adapted to the new car because no better spring type could be found. They are built of the finest spring steel, and the leaves are wide and thin. Each spring is built up of varying sizes 1ad number of leaves to Sj“ proper flexibility and to meet riding requirements of the different body types. The size and number of leaves used in these springs is one of the reasons why the new Ford is such a comfortable car. The construction of the trans- verse springs also contributes to the safety and efficiency of the 4-wheel brakes. HYDRAULIC SHOCK ABSORBERS The finest type hydraulic shock absorbers are standard equipment on the new Ford. These combine with the low center of gravity, the minimum unsprung weight, and the easy riding qualities of the transverse springs to make the new Ford one of the most comfortable cars on the road today. THREE-QUARTERS-FLOATING REAR AXLE The rear axle of the new Ford is of the three-quarters- floating type. The axle housings are made entirely of steel, built up by welding steel forgings to steel tubing. The dif- ferential housing, to which these housings are bolted, is made of rolled channel steel. The axle shafts carry none of the wei%‘hl of the car, the wheels running on roller bearings on the housing. All bearings in the rear axl¢ are of the roller type. Drive is by spiral bevel gear. FORD-DESIGNED STEEL-SPOKE WHEELS Original design and great streagth are two features that mark the unique, Ford-designed steel-spoke wheels. Each wheel is assembled by weld?ng. and becomes one piece of metal. Spokes cannot work loose. Each spoke has a ten- sile strength of 4000 pounds. Outside spokes do not cross, so that the wheels are easy to clean. %hen are only 30 spokes in each wheel. i BEAUTIFUL NEW LOW BODY LINES There is a bit of the European touch in the coachwork and contour of the new Ford. Bodies are steel. Fenders are of the full crown tylpe. Afpoimmenu and hardware are of & luxurious type seldom found in a low-price car. Upholstery is of rich, durable material. Cushions are deep and easy. Door handles and windpw lifts are fully nickeled. Speedom- eter, gasoline gauge, ammeter and ignition lock are mounted on an instrument panel of satin-finish nickel, illuminated by a lamp in center. Headlamps and radiator shell are fully nickeled. Closed cars have the new military- type sua visor and crown roof. Great care has been taken in designing the new Ford to provide generous seat space and ample leg room. Clear, unobstructed vision is assured at front by unusually narrow pillars and at sides by specially designed doors with large windows. CHOICE OF FOUR COLORS The color combinations used on the new Ford are especially artistic and attractive. Four color choices are offered for each body type—a most unusual feature in a low-price car. Purchasers may choose any one of the following colors— Niagara Blue, Arabian Sand, Dawn Gray, and é\m Metl Blue. Belt and reveals are finished in contrasting colors, with attractive striping. The finish is pyroxylin lacquer, one of the finest :ns most enduring finishes for automobile bodies. It is not affected by heat or cold, withstands all kinds of weather conditions, and is not easily marred or scratched. The lustre actually improves with washing. A QUIET CAR In designing the new Ford, every precaution was taken to prevent squeaks, rattles and drumming sounds. Body panels and frame sections are welded and riveted together wherever there is possibility of the body weaving. fn all seructural details the new Ford bodies are built to afford the utmost quietaess and comfort. GREASE GUN LUBRICATION The chassis of the new Ford is lubricated by the pressure grease gun system, the simplest and most ive method of lubrication. STANDARD EQUIPMENT Dashlight Five Steel-iroke Wheels ~ Mirror Windshield Wiper Rear and Stop Light Speedometer Oil Ga Gasoline Gauge Ignition Lock Door Lock mplete Tool Se¢ Starter