New Britain Herald Newspaper, November 9, 1927, Page 5

NEW BRITAIN DAILY HERALD, WEDNESDAY, NOVEMBER 9, 1927 Our 30th Anniversary Is A Store-Wide Exposition 30th Anniversary Souvenirs Are Better Than Ever . /~C. See the Useful Articles You Can Obtain Free. Department—Downstairs. le i Ay S0 Of Remarkable Value Giving. Something New and Interest- ing Every Day. (larm At Souvenir Wige, Smith & (Weather Bringsa | i I | i i i Manufacturers of Better Fur Coats Querstocked! We Buy $39,000 Worth of Beautiful Furs! Savings in Some Cases OVER HALF! “Jur (bats 129 And Now, Women of Hartford..... BE READY! The Fur Coat Department is prepared to offer YOU some of the most outsfimding Fur Coat SAV- INGS in its entire history. A sale of Fur Coats that we fully expect will outstrip all former records: Beautiful -NEW Fur Coats secured in such a way that they make possible actual savings that will be long remembered! It’s the same purchase story—prolonged hot weather... makers overstocked and hard pressed for cash. Come to find savings that Fur Coats priced as low as $95...fashioned of types of furs you never ex- Come. expecting styles you will at once approve. will save a iarge sum over what you expected to pay for a fur coat. We cannot pected to see at this price. There are fur coats that offer those who desire super- overestimate the importance of this sale. It is, indeed, the sort of an EVENT lative quality and ample style in a fur coat—a wonderful opportunity. No mat- op- ter at what price...the coats in this sale...are extraordinary from the view- that women of Hartford have come to expect from Wise, Smith & Co. An point of style, quality and VALUE. at $329 portunity for Fur Coat Savings that is possible on occasions like this only. [3 at 4198 at 3225 Hudson Seal Siyles That You Will At Once Approve! Exceptionally Fine Furs At This Low Price! at $95 at *]129 Russian Pony Cocoa Caracul | Northern Seal L / v . With Fitch or Fox Collars and Cuffs WV fox "‘, Kid Caracul 1 PutiRoColhg | With collars of Marmink or F | i i rench Seal ilvi N Sealine | Beige Squirrelette. Cnllnr:nd Cuffs of Belge Squirrel Sily E\.\“i(:I}ELS(I\(!‘SItv Northern Seal Golden Muskrat BrenchiSeal With Shawl Collars and With Queen Anne Collar 1%"(‘;‘ . eal . i eige Squirre Cuffs of Australian Opos- | Caracul Paw it ! o With Fox Collar Collar and Cuffs Natural Raccoon Mendoza Beaver Anniversary Special Anniversary Special l Anniversary Special Smart Street Dresses For The Larger Women Slenderizing Models Fashioned of heavy canton crepe with sur- plice side fastening. Tiny tucked vestee and belt of silk. The skirt has the smart slenderizing lines with side drape. Sizes 40, to 541, Shown in cocoa, navy and black | $32.50 grade I Anniversary Special 20 Coats For the Smart Miss Featuring the popular smooth surfaced ma- terials, luxuriously furred with shawl collars and cuffs. Many shown in black with contrasting furs as well as black with black furs. A remark- able group of new arrivals. I $75 Grade l Anniversary Special 29 New Arrivals Luxurious Furred Coats: For Women Coats that feature the front flare, semi-drapes and all the other newest trends of fashion. For the winter season, handsome shawl collars in both long and short haired furs. Some of the models are shown in the popular straight line silhouette. | $98 Grade | Anniversary Special 79