New Britain Herald Newspaper, October 28, 1927, Page 13

§ & NEW BRITAIN DAILY HERALD, FRIDAY, OCTOBER 28, 1927, Where Smart Style Meets Moderate Price Jo 215 Meet Me At rdan’s Main Street Where Smart Style Meets Moderate Price Celebrating The Opening of Jordan’s In New Britain With a Great Offering of Extraordinary Values JORDAN'S demonstrates beyond dispute their style and value-giving su- periority — Coat and Dress leadership. Uncommonly heautiful — are these coats. Fabrics that are luxuriously rich and soft. Colors that offer every smart variation. Fur trimmings are used generously and sumptuously. Coats that include fashion’s every mood. Materials include—DMalena, broadtailcloth, velours, velvets and imported woolens. Colors are—the ever smart black, a range of lovely browns, beiges and greys and greens. Fur trimmings of Fox, Jap Minks, Wolf Marminks, Lynx and Beaver. OFFERING— REMARKABLIE VALULES IN AFTERNOON AND STREET DRESSES $Q.30 What is new in afternoon dresses? This question is best answered by our unusual fine showing. All the wanted materials and colors. These dresses set a new high standard in value- giving. Be sure to s¢e them tomorrow. For outstanding succosses there are always fundamental reasons. Great successes don’t just happen. The reasons why Jordan’s has made such rapid progress in the business of women’s apparel is because we have made it our business to offer our customers the unusual in style, quality and value, ALSO—-SUPERB COLLECTION OF FAL! AND WINTER COATS AT $79.50 and still others ranging up to $159. Bomorrow, choosing wilbe a delightful experience in our Millinery Department and hat problemswill become a simple matter. For almost any type of smart, new Felt is to be found in this astonish- ingly varied collection, at the unusual saving that the spedial sale price represents. SHAPES for miss and matron — novel effects, cuff and tiara styles, skull caps, turbans, off+he-face shapes, cloche, »| vagabond and other brim- “1 med styles... with enchant | ingtrims of ribbon, velves, AN , The RIGHT Fall eolors are all here—tauny birch, autumn broun, tan, rose beige, pomcgranate, royal blue, navy blue, aspen green, wmarron glace, monkey skin, cert-de-gris, leafmold, maple red, gray and cut brim 99 At so phenomenal a price this offering will create a sensation. These coats are ex- quisitely styled and expertly tailored. All have fur collars, many have fur cuffs, and many are banded with fur. This is Jordan’s outstanding offering. There are only 100 coats in the lot. They were made to sell for prices up to $40—but are marked to sell at Jordan’s for only $22.50. AN EXQUISITE SELECTION OF EVENING Specially purchased for Jordan’s open- ing week — The loveliest of evening ‘g. dresses, smartly designed and in full range of sizes for women and misses. These smart frocks should sell for much more but at Jordan’s they are only $13.50 and up. The smart woman who keeps in touch with fashion’s trend —keeps in touch with Jordan’s, for the House of Jordan is is always first with what’'s NEW in au- thentic modes,