New Britain Herald Newspaper, October 14, 1926, Page 4

THE SATURDAY EVENING POST March 6,1926 - - 2,841,305 March7,1925 - - 2,498,054 GaIN - - 343,251 THE LADIES’ HOME JOURNAL March, 1926 - - - 2,534,658 March, 1925 - - - 2,385,403 GAIN - - - 149,255 THE COUNTRY GENTLEMAN March, 1926 - - 1,260,097 March7,1925 - - 820,414 Galn - - 439,683 TOTAL 1926 - - - 6,636,060 1925 - - - 5,703,871 GAIN - 932,189 NEW BRITAIN DAILY HERALD, THURSDAY, OCTOBER 14, 1926. 036000 CoriEs oF Curtis PERIODICALS PER ISSUE A Gain of 932,189 In One Year Never have progress and preference been summed up so dramatically. Never have prosperity and opportunity been indicated so clearly. The first figure, 6,636,060, is the total circulation of The Saturday Evening Post, The Ladies’ Home Journal, and The Country Gentleman. The second, 932,189, is last year’s gain. Both figures are significant to. business men— they represent voluntary buying—full paid in advance, no arrears, no m&tallments, no clubbing, no premiums, nor any other form of price cutting— ‘ they are an index of sales possibilities in any given territory for any kind of merchandise. That is why so many concerns use Curtis circulation figures to build sales quotas for all territories, and the periodicals themselves to build business. The gain alone tells the story of natural market expansion; the total, the story of economical market coverage. Curtis circulation keeps up-to-the-minute, natural pace with the prosperity and opportunity of America. THE CURTIS PUBLISHING COMPANY INDEPENDENCE SQUARE, PHILADELPHIA, PENNSYLVANIA Publisher of The Saturday Evening Post, The Ladies’ Home Journal, and The Country Gentleman Advertising Offices: Philadelphia, New York, Chicago, Boston, San Francisca, Detroit, Cleveland