New Britain Herald Newspaper, September 17, 1926, Page 4

1 NEW BRITAIN DAILY HERALD, FRIDAY, SEPTEMBER 17, 1926. lon he receives what looks like | forts of hotels from Paris to Con- |street car advertisithg cards. The It a tabloid newspaper. Only the | stantinopie. Even the bills on the ne passenger who wishes to L f ¢ nstitutes th inental g cars have their ¥ powder to a d : w7 =3 o e ey o] . 0! to a dainty nose be- { [ for n a first class = 35, at the bottom. | compartment in Ttaly must | — e = : =t 1 notices, ITtaly the first class compart- |t sent liqueur avl\w:iwi F i i of | ments have dvertisen | e not pasted on the | ) Eropean Firms Have Very 1 e A s e : e S Is There a Sleep Thief § Announcement by the Pest Office that firms may buy vertising space on dies used fo | I [ ] . etal stamp cancellations calls atten- 7 tion te some unusual phases of ! e b I’ Buropean advertising and selling methods.” | ' ! [ ] “Proprictors of the great Parls- | : ian department stores bemoan the 4 lack of advertising media, such as a our great daily papers. It is not ; | i o e possible for them, as it is for our | | T t t b h merchants, to ‘cover’ their city by | nves m res $ y c OOSlng sing space in two, o H e i our beddi hsiever | | Yy edding a oor Dros. ds in cafes, distribute leaflets amo; trons of the sidewalk cafes | A Bargain Tables on Sidewalks ; “To display their high grade ! There are thousands of sleep L z ? x thieves in the homes of Hart- gowns, furs, jewelry, cloaks and other merchandise they have show f A\ cases in their theater lobbies and| |[f e 5 3 ¢ ford and vicinj R R of the sale - o . iy — e are largely lost to them because : 3 5 thieves in the form of poor they place their bargain tables 11 4 beddi i Jargain tables on | 3 s ’ a S e the sidewalks outside the stores. | § P ing, which s rohbing One thinks he is coming upon some L4 4 7 you nightly of rest and wemen gathered about stands; and | health! then the visitor realizes it is ‘dry- | 4 goods’ that Is being sold and goes | closer to see one of the unuspal | sights of Paris, thousands ot women | ; ! fingering over the bargain stock- | am or as an & ings, waists, ribbons and othe . A newly enlarged tioles of the sidewalk tables. ! beddi “Inside the huge Parls depart- bedding department ment stores the goods must tell | i awaits ; . thelr own stories; therefore they your inspection are spread out and | \ —where you ean chooese cenfusion, on tal ° / : vajuable articles, | A i rehable bedding. Invest are in the show cases. | e lvers one NE in rest for the third of Huge Department Stores 1 | W . “ “Incidentally a visit to one of | | | vour life spent in sleep. thess stores is a Paris experience | that even the male visitor should net miss. There are five department | \ t 'h | stores that are reputed to do | 3 p | larger:m” mmn:w L 2 o your ome Al Specially built mattress of all new A 50-Ib, all-layer pure white felt mat iest American store—a busin a i 5 > -1b, all- = smounting to more than the equiv- | ) materials, dependably built; durable $9‘75 tress; layer upon layer of quality felt$ 98 alent of a hundred million dollars | i art ticking ....... e b by a year for each of them. ; Filled with clean, thick cotton feh:sl 50 Filled with 100 per cent. downy, silk 324 95 “And some of them do it in spite | of sales methods that seem eir- | | : euitous to the American. One makes LIBERAI AI OWAN E FOR 50-Ib. weight and covered witl A floss, a mattress that will give you hase fri a clerk, and the | * h goo 5 . v ¥ a purehase from L ( : ! grade of art ticking l‘f?calffn;f comfort; extra quality art clerk conducts the buyer fo the ac- | Countant of her department. There | [Ififl - | seams o beho centrol cashier desk. | | YOUR USED RANGE 5 o e This accountant makes out the bill | Other Mattresses to $59.50 of sales and the’ price and next, still with the customer in tow, the | sales clerk proceeds to the cashier for Ber department. Then, and not until then, does she accept the customer's money. She presents that e e | y SR See This Stamford Range || 5 Flsce. r ten minutes. ( 1 e ut t Store Like Opera House | A " ne o newest of these huge i e s S | Baking In Our Window tead of upper floors, and resem- es. in architecture, a large, swmaratet D S With The Gas Turned Off ind they spiral around the tiers of ,alconies. Elevators also are sus- \f‘ndcd\ ountside the edges of the zalleries, and since the curved sides of these tiny elevators, fac- | ing the great ecourt of the store, are made entirely of glass, one has a curlous scnsation of being car- | ried aloft on a platform from which he may tumble at any mo- ment into a vast pit of merchan- ey 5 [ A room with a four-poster instantly is ’ | | ise below. i Electric signs, hoth in London ! : ' ‘ ¥ ool s Three-piece bed outfit consisting of full- stamped as a room of individuality. Se- : size metal bed, finished in hard-hake lected from our large line of four-posters $22 50 =] ing is much larger, as it is on the inlighted sign boards. A depart- ment store in Paris announces iis H name in letters that cover the s : = greater part of one side of an R d X °1gm-tvn::3') building. Fronts of = Tiheral i Terme e London buildings are occumied by signs only a few words of W spread oveg the entire wall s Nor are th ! American signs in from the fa Government ndon U spring and soft, cotton mattress. A fal y ioi 5 S bedding special. ;fi?e‘:{zimnm with other sturdy woods. \borate as . those in America, but the letter- . ' TAMF H : S ORD enamel, with sturdy fillers; National link is one of attractively grained mahogany PDurtOME * Should (ome « FIRST A good spring is the foundation of restful bed- ding. Here is a good example— X Here is an exceptionally well built four-burner range, with' poree- 4 - e i glflem?i:]gss tI‘i)v:llslf bzgfi $13 i e, ¢ ) . lain door panels; of baked ebonite, with bright i i n doot panee; o Vs, ight, springs cradle the body in rest- rust-resisting oven and broiler linings. This is $ .75 Double day bed finished in walnut, gracefully proper- ful comfort. See it! Liberal Terms one of the greatest values ever offered in a gas tioned; sturdily braced spring and range, so be here early to-morrow. 2 b soft cotten mattress eevered in cre- $ 95 tonne. 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