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NEW BRITAIN DAILY HERALD, THURSDAY, APRIL 29, 1926, W hite Rose Bread has not only been developed by the finest baking skill, but it is made accora'ing to the /)ig/) stand- ards of nutrition experts and the lead- ing authorities on home cooking i America. qhe Nutrition Experts of TWo Great Universities The Heads of Two Famous Cooking Schools The Food Editor of a Leading Magazine —— i 04250 ~7& i o7® So deliciously flavored and appetizing that creryw here in New England the most exacting housewives are serving it! .....they helped perfect it This new loaf—richer, finer, more delicious even than the White Rose you know! Famous for years all over New England— chosen by careful housewives from New Hampshire to the Cape as the finest loaf they know— Today White Rose Bread has been made finer still — perfected with the help of a group of the leading food experts in America! Authorities to whom hundreds of thou- sands of American women turn for advice —who have studied for years the prob- lems of children’s diet, the demands of thoughtful mothers, the likes and dislikes of busy housewives. They worked with us to perfect it— the new White Rose loaf that everyone is finding even more delicious than ever before. And the result A new loaf so appetizing—so firm-gained, delicately flavored, delicious—that thou- sands of women are saying, “I have never bought bread like this before!” A loaf which is served today on the finest tables in all New England. A loaf made only of the finest tested ingredients —close packed with nourish- ment—ready to supply the constant de- mands of growing bodies and hard work- ing little minds. A bread such as you, yourself, would want to prepare if you should spend hours in your own kitchen. Your own grocer has White Rose Bread. It comes in a wrapper of blue and white checks like a fresh tea towel. Order a loaf —now—for your very next meal! MASSACHUSETTS BAKING COMPANY, Moming or afternoon you get it fresh from the oven. White Rose Bread is baked not once but twice every day and rushed to your grocer. Fragrantly fresh whenever you order! WHITE ROSE BREAD Let your own famly enjoy this dekcious loaf today.