New Britain Herald Newspaper, April 7, 1926, Page 5

Where tables are taid with fine linen and old sibver you will find thisdelicious new loaf. Mornmg or /I fiemoon you can have White Rose Bread fresh from the oven! For White Rose is baked not once but twice daily and rushed to your grocer. Fragrantly fresh at any time of the day! BRIT.AT '\‘II" HERALD, WEDWESDAY ew Eng and Housewives — White Rose ROM the particular housewives of old Massa- chusetts coast towns to the country homes of east- ern Connecticut — Wherever New England tables are spread with delicious foods, the fame of the goodness of White Rose Bread has spread. Now this loaf has been made even finer — more delicious than ever before; for leading authorities on baking and nutrition have given their skill and knowl- edge to help make it as nearly perfect as we believe bread can be made. Here are some of the cooking and food expetts who have helped us to give you this still finer White Rose loaf — ~ the nutrition experts of two leading universities — the food editor of a national magazine ~ the heads of two famous cooking schools No wonder you will say — as thousands of other New England housewives are already saying, “It is even more delicious than ever before!” For here is bread not only developed by the skill of the finest bakers, but made according to the high standards of the leading authorities on home cooking in the country! Here is a loaf which nutrition THEY HELPED TO MAKE IT PERFECT A group of the greatest food experts in America helped to per fect this mew White Rose lof . . . Authorities to whom hundreds of thousands of women tum for advice — who know the needs of growing children, the preferences of busy housewives, the demands of eareful mothers. A still finer, more delicious loaf experts themselves have helped to make perfect! Order a loaf of White Rose Bread today and notice its texture—firm and even, like the moist fresh loaves you remember in your childhood. See how much its full, rich flavor adds to each meal! White Rose Bread is not only made from the finest ingredients but every ingredient is tested in a special Testing Kitchen before it goes to bake a single loaf of this delicious bread for your table. Because it is baked not once but twice daily and rushed to your grocer, you can always get White Rose Bread fresh from the oven. It comes to you in a dainty wrapper of blue and white checks, like a fresh tea towel. Order a loaf today! MASSACHUSETTS BAKING COMPANY Rne-grax'm-fl fu/[fldrmrd-‘rir*'vfy delicions—White Rose is the kind of bread you have always wanted to serve WHITE ROSE BREAD