New Britain Herald Newspaper, March 11, 1926, Page 4

THURSDAY, MARCH 11, 1926, NSTANTLY, EAGERLY WELCOMED - < s 7w “Toulet Joap./ It is just as women wanted it—made by the method France uses for her fiest toilet soaps . . . o AKE a toilet soap as de licious for per- J sonal use as French soap,” women begged us, “but oh, not so terribly expensive.” At last they had it in their slim eager hands— this new different toilet soap they asked us to make for them! Off came its old-time sampler wrapper—there it was, satin-smooth, fine-textured, firm—*“like the finest French soap!™ One touch to water —oh, that rich caressing lather that, makes you feel so exquisite! Makes you feel luxurious, “soignée,” just as costly French soap used to! They loved Lux Toilet Form—those exacting, fastidious women! They went right straight back S S) N 14 x x her the » he 1 sternest of critics, like 1t C and bought more ... And more...And more. “It's so smooth and delicious and fine! When I used Lux Toilet Form - why I felt just as though T had bought it in Paris,” said one de- lighted woman. “My family refuse to use anything else since I got Lux Toilet Form,” another told her grocer quisite—somehaw you feel more charming, lovelier % LLX TOILET FORMY odan) ~ —he has sold over a hundred cakes a day! "“This is great scap—it lathers so freely—it's not too fragrant, either,” said one man who orders Lux Toilet Form regularly. *The men are certainly buying it, too,” say the stores. Yes, its place was waiting for Lux Toilet Form in hundreds of particular bathrooms. All over the country the same story—from drug- gists, from department stores, from grocers—they just can't keep Lux Toilet Form in stock. It sounds like a fairy+a le—but then it is a true “savon de toilette” st a reasonable price ! Without feeling extravagant the entire family can use it for both toilet and bath—Lux Toilet Form lasts and lasts—it's a real “savon condensé.” Druggists, de- partment stores and grocers have it, ten cent stores, too. Lever Bros, Co., Cambridge, Massachusetts. secret of edsy rinsing I ies wrapper like a chew ished oldtime sampler Lux Toilet Form is here to take its place as your personal