New Britain Herald Newspaper, December 4, 1925, Page 19

LR Second Section l e ) LU P TN A N STOREKEEPING IS ONE THING! UP-TO-DATE MERCHANDISING ANOTHER There is a world of difference between just keeping a store and modern merchandising methods. The progressive merchant must anticipate what the public will want a ay in advance of the changing seasons. In other words, he must possess an ability to forecast the future needs of his customers as closely as possible. Our success on this score, has been most gratifving. Add to this, our policy of the best valves at the lowest prices and the combination is irresistable, S S Give Turkish Towel Good quality, double thread, in fancy designs, suitable for gifts = ‘he ever Xmas Hose Special Extraordinary MEN'S IPSWICH NOVELTY HOSE Made of rayon and lisle, in the season’s smartest block designs, in all wanted shades such as camel and brown, black and white, tiredale and grey, red and wi and many others, 5 For Saturday Only ... Our famous B. V. May Women’s Rayon Silk Hose. seam hack, in all colors and sizes. For Saturday Only A~ P elcome ‘xy(; 1 Mock triple . pair 79c AUST ARRIVED 2000 New Handbags uifts, at The wante | ] 70 ‘ REALLY \lel';“\;. ARE THESE [am— | Ribbon Novelties for Gifts i ainds and e ot .m\n::'\ ,,".I.‘:"i.\....h.::y',.f.i"flhh' e Powder Pufi Sets, Linger and countless others, these Dance Bags, Sets, Puni 25¢ .. 98¢ nds of Pairs RIBBON GARTERS So attractive in their pretty hoxes, every conceivable color and style. An appropriate gift and useful. Prices NEW BR || Box Books. {{ ment at Iie NEW BRITAIN DAILY HERALD, FRIDAY, DECEMBER 4, 1925. oy 2 o Children’s Chairs wmd Rockers .. 98¢ ironing Boards, 5 _’"“! folding style ........ 2 (& P The 1 Toymalker, i new outfit *Jazzbo Jim”, “Hobo Trim,” “Honeyman Express” and other mechanical 44C {oys We call it ‘Bargain Toyland” for the Values are Really the finest in years. Kid Body Dolls with 5 sleeping eyes and wigs « 9C Indestructible jointed 5 Character Dolls 4?1 & Tinker Toy 5 Qutfits .. 65¢ Billie Tinker and Brother Tom Tinker 49(', *Jumbo” Mamma Dails, dressed in romipers .. gSC Bradley’s complete line of American ames ... 100 to 98C “Over and Under” L Mechanical Toys . o] 9(: Garages of metal with sedan auto . i 490 Complete Railroad Sets with tracks .... 49(: New Born Nature Dolls with sleeping eyes 98 [0} “Ham and Sam” or “Hott and Tott Toys” 79{: The Notion Departme nt is Converted Into A Veritable Gift Shop Suggestions Galore Prices of Interest Candlesticks. colonial patterns, 9-inch, nickel silver o 98¢ Sewing Baskets, large size, s '”"(‘ \(v lined, attractive colors and >!11|1H'~-:)8 C Ash Trays, hrass and bronze 4@ finish, glass iined Sugar and € 69c 9 49¢ Ends of metal, ships and 98 various classic designs pair C Japanese Lustre Chira, decor- 9 ated. Many novelty pieces ... 4 C Tobacco Jars, one pound size, heavy art glass, metal covers 980 "98¢ J imported decor: Flower Vases in novel shapes of colored Bohemian glass ... Bon-bon Baskets of colored glass in silver plated base . Books for Young and Old , New Britain’s I for easy selection Kiddies’ Reading Books, 1| Drawing Books, Sewing (¢ A wonderful unusual & iggest assortment. Plenty I clerks w ho know books to heip you. BOOKS FOR THE KIDDIES AT 10¢ Syllable Books, large-size Drawing and Books, Picture Books with color Nut Bowls of gilded polychrome, 98 picks and cracker (o} | ITAIN HERALD (v Handkerchiefs E’- always a B 5 I ' CPleasing (Sift One Can N;\'er Have to;) Many Best assortment and values that we have ever presented. Handkerchiefs with embroidered cor- ners, white or colors, box 2 5 C Three in gift box Kiddies' Handkerchiefs, kindergarten designs, Three in box ...... Men’s Handkerchiefs of finest Egyptian cotton, 1;-in. hems . . 150 Women's Handkerchiefs of fine silk crepe, lace edges ....... 25(‘ Novelty and Sport Handker- chiefs, all colors imaginable, ea. 1 0 C - Imported Pongee Handkere- hiefs with embroidered corners 25 C Boys’ Colored Woven Border , Handkerchiefs, fast colors ... 10(‘. 49c An Endless Assortment of GiftNeckwear for Women Each packed in neat Gift Box Kiddies “Every Day Handkerchiefs,” 6 in gift box And the price is Imported lace sets, dainty dimities and fine linens. Elaborately trimmed or plain tailored effects. Variety enough to please all tastes, Jewelry Dept. Abounds with Appealing Gift Ideas Jewel Boxes of gold and white metal, values to 32.00. ...... 98C Nut Pick Sets, 2 cracker: and 6 picks ............ T 29¢ Pearl Neckbeads, imported an indestructible .. .. Pt S 25C Three Hundred Pieces Beaded Bags, wonderful assortment of of Toilet Articles Festoon Pen Buy them each $1 crystal and pearl Pocket Knives, fine assortment 49 of reliable make . .. C Handsome enough to grace the dressing table of any Brooches and Bar Pins, beauti- 49c lady’s boudoir. Pearl and ful stone set styles ... Kum-a-Part Cuff Links in 49 C amber, clear amber and " amber gold “Baby Peggy” Jewelry, many 49 pretty items in gift boxes . ... C gift hoxes Silver Mesh Bags with 98 C COMBS MTRRORS BRUSHES SHOEHORNS CLOCKS BUFFERS TRAYS | JEWEL BOXES novel frame tops ... T EXS X plate. pictures,. Paint. Box. Sets,. Bound < PERFUME BOTTLES ;"“” pair 25(‘ i| Also complete line of Linen Books from 1Ge to 95¢ . || Children’s Story Books that are marvelous Cover Reading Books. KIDDIE BOOKS AT 8ie Turkish Towel Sets =——— Reading Books, bound and nicely illustrat- ed. A few of the hundreds: Liftle Prudy’s Brother and Sister, Billy Whiskers, Bed- time Stores, Uncle Wigley, Rover. Also hundreds of titles in large-size Picture Books. BOYS® AND GIRLS' BOUND BOOKS Your favorite author and title are here. \s always, the biggest assortment at, special S eDe {1 | for number of stories and color plates. Unusual vahie at | 93¢ Large Paint Sets—Robinson (rusoe Sef, two sets of paint and 95¢ Paint Sets and Books & : 25¢ The biggest assortment we ever offered at this price Jolly Times Pencil Tracing Books Peter Pan W Color Box 25¢ Red Riding Ho 5¢ Mutt and Jefl 25¢ POPULAR FICTION The newest Copyright Books; all the fa- mous authors and titles. . ... T5e BUFFET SETS Three-Piece of Ecru Art Cloth with heavy Torchon lace, contrast silk. A Xmas wonder 49C value Others at 95¢ A great assortment, hoxed, full size towel and wash cloth, handsome Other sets at 59¢ and 69¢ o Boxed Pillow Cases A new shipment just received of Beautiful Cases, of machine cut work. All fine cotton ... $1 .00 Sy S Warm Hearied Folks Give Warm Gloves For Gifts Gloves of Cape and Suede for hoys and girls, with warm fleeced linings o 95C Men’s Suede Gloves in grey | or brown with silk linings $1 -00 | Women's Cape Gloves, one-clasp styles || | Only 17 in tans and i 1.00 $ - || Shopping browns L= r — ST Dy TRAYS autiful background de- signs with silvered and gilt frames. Also hand painted | with nickel frames. $1 X Ve PR I I Several thousand Bound Books; good titles and print 25¢ = — E Size 13x19'; .... Buy Him a Shirt for Xmas Just received in time for Xmas—3,000 SHIRTS A good buy, of a manufacturer’s close out numbers—they are desirable in make, style and fit, in keeping with our well established reputation of wonder shirt values. $1 0 On Sale Saturday .. . Ak oy % i Only 17 Shopping AN N Days Until Christma: Console Sets Q Best quality crystal glass {| in green and amber col- || ors. Octogon shape Can 248100 > [ | Days Until Christmas P e e S N R BN