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- The Net Paid Citculation of The Ladies' Home Journal for the first six months of 1025 was in excess of - the largest of any woman’s magazine and with the excep- tion of The Saturday Evening Post, the largest among all magazines. In October1923, when The Ladies’ Home Journal price was reduced to ten cents a copy, we announced that, “It has for yeats been the aim of The Ladies' Home Journal, as it has been the achievement of The Saturday Evening Post, to provide the homes of America with the best magazine in _its class at the lowest price.” The present circulation of The Ladies’ Home Journal is the response of American women to that aim---the final evidence of their appreciation of maximum qual- ity at the lowest price. THE CurTIiS PUBLISHING COMPANY ] INDEPENDENCE SQUARE, PHILADELPHIA, BENNSYLVANIA