New Britain Herald Newspaper, May 12, 1925, Page 7

The Saturday Evening Post Recently the following dialogue occurred when one business man said to another who employs 10,000 men: “How’s business? “Rotten! “Closed down? “NO “Running on part time? “NO “Whatare you doing, storing goods? “No.Oh no! It isn’t as bad as that--- we're just not doing as well as we ought to, or as we expected to.” Not as good as we expected---that about sums up the occasional round- table talk of a slump in business. As a matter of fact, business, on the whole, never was so good as it is today. Never was the opportunity better to make your business what you want it. Never were the times better set for progress. - This is what you have to build on: Retail business in this country in 1924 was the biggest on record. 1925 is running ahead of it, and April is the peak month so far this year, The wealth of the world is far greater than in 1913, despite the tremendous waste of the war and the inflated value of the dollar. Transportation facilities, the most efficient at any time in our history, are being used to their fullest extent. This brings the retailer closer to the market, closer to current prices, and leaves no place for the old-time custom of ad- vance orders. On this account, merchandising has changed to greater fluidity; quick delivery and quick trades are, and will remain, the order---smaller stocks and a safer foundation. Wall Street prices are higher today than at any time in 1924, The agricultural situation, which showed such a material improvement last year,indicatesan even higher level of return to the farmer for the next harvest year. -Our foreign trade is the greatest in history, except during the abnormal post-war boom. In short, considering the country’s business balance sheet, the foundation for progress is scund. THE CURTIS PUBLISHING COMPANY INDEPENDENCE SQUARE, PHILADELPHIA, PA. The Ladies’ Home Journal The Country Gentleman