New Britain Herald Newspaper, April 24, 1925, Page 12

e et ¢ p s B r NEW BRITAIN' DATCY HERATD,” FRIDAY, APRID 24, 1925, To Win More Friends 100 Lucky Strikes TAX FREE - 'We invite every smoker in this city to take advantage of this startling offer. We've told you about Lucky Strike superiority. Your friends have told you. Now know for yourself the value of the toasting process! We make this proposition to win more friends: The regular price of a tin of 100 Lucky Strikes is 75¢ You pay the dealer only 45¢ We pay the Government Tax of 30¢ Act QUi Ckly, as the dealer’s allotment . at this price is limited. only one to Get one tin [ o e ] for home or for office. . will be in effect when the dealer’s The regU1al' price supply on this offer is sold. Smoke these 100 Lucky Strikes. Then you'll know how the 45- minute foasting process adds to the flavor and improves the taste, Guaranteed by % ; Al ./%M.mm 7 i INCORPORATED 0 the general public, we believe it will be surpris- on a package of twenty Lucky Strike cigarettes costs you six cents. On a 75c¢ tin of one hun- dred the revenue stamp costs you thirty cents. So nearly one half of what you pay for cigarettes is spent by you for taxes, This s certainly the heaviest universal consumption. The Tobacco Industry and Taxes The aggregate tax paid by the tobacco business is with amounted to $309,014,050.84. Of this enormous amount, of money the cigarette industry paid $182,715,735.93, or nearly two-thirds of the total tax paid by the entire tobacco business. We believe you will appreci- ate that when nearly fifty|' cents of every dollar paid by | you for cigarettes goes to the government, you must receive in cigarettes a value in return for your money that is rarely| given in any commodity. That the public appreciates | this great value is shown by the enormous increase in the con- |, sumption of cigarettes. Our reasons for this tax free offer We know this offer induces men to try Lucky Strikes—it “Wins More Friends.” We know that a large per- centage of those who get ac- quainted with Lucky Strikes adopt them. This isn't philanthropy nor propaganda—just good busi- ness, as you'll agree. The offer islimited. We can- not afford to keep it up. We make it generous, to attract attention. AN IDAVALY Super-quality Only by immense volume can we produce such an aristocratic cigarette as Lucky Strike at such a democratic price. Its quality is supreme be- cause it has that costly extra process, toasting, which im- proves the flavor and adds to the taste of even the finest tobaccos that are used in Lucky Strikes. Cleanliness and Care in Manufacture Every Lucky Strike factory isamodelof sanitation. Read how Alfred W. McCann, the noted food expert, describes one of our factories: “White walls and ceilings, floors as clean as freshly chiseled marble, cutting machines and wrapping machines that take away from the human hand all detail and leave nothing to the human supervision but the watch- fulness of trained syes.” L BN o A A We know a trial will make you a permanent customer of ours, RN ¢ tax on an article of daily and| Wa the | try i table tor | reau in a farm quest reau 1ndus cattle An anno abou stock purp the per Th farm janim scrul dafry FPure mucl scrul grod on t sesse Ab vho sires [the | for ¢ ment lives