New Britain Herald Newspaper, April 9, 1925, Page 3

MAmc, fragrant lather! A satiny, firm cake—this new different toilet soap you asked us to make. *“Do, do, make us a toilet soap as exquisite as French soaps,” you said. ) ... “We pay extravagant prices for imported soaps — make us a soap we will adore as we adore them, but that won't be 80 costly! We knowyou can do it—you made Lux." Did you know—fastidious, exacting, imperative women —that the makers of Lux are known all over Europe, in fact all over the world, as the world's largest makers of soaps? We have made the soap you asked for. Made Lux Toilet Form! Exquisitely, thoughtfully, -made this: true “savon .de toilette”—made it quite differently from the white soaps you are used to. “Like French soap,” you said. Ah, that! That tested, tried, treasured French method—we made Lux Toilet Form by it! France uses this method for her finest toilet soaps : —it makes Lux Toilet Form “un vrgi savon condensé™— _ ‘= -, firm, solid, lasting. ‘That is why Lux Toilet Form wears ° and wears 0 long. Pirm smoothness of imported soaps! fragrant! Beguiling, tantalizing, fragrance of French soaps The first gentle breath of Lux Toilet Form tells its lta'y-l‘ how a European perfume expert, with his stqck of rare exs; pensive attars, at last determined that delicate fragrance! THATS THE WAY FRENCH SOAPS MARE YOU Femy, ' X Luxurious, *‘soignée,” satiny-all-over—that’s the way French ¢ soaps make you feel. Absurd—yes, but it's true. You would never have paid 50c—75c—$1.00 for a tiny cake of French soap if it weren't! Intangible, indefinite—but oh, so real! The bubbling, delicately fragtant lather of Lux Toles Form leaves your skin with that same soft, satiny, caressed,’ , delicious feeling! Somehow—you feel so much lovelier! 3 Have we made the soap you wanted? ‘ Ask the eager, delighted women who swept off ths counters the first few hundred cakes we put on sale. Thers .’ —6—16—18—24 cakes at a time they bought! Watching, we knew that the women who asked us for Lux Toilet Form were right—"‘un savon de toilette™ at a reasomable pricey, Ten cents. Lever Bros. Co., Cambridge, Massachusetts. ’3' Beauty-wise France developed this method for making fine toilet soap Profuselather—men want enough fora whole neighborhood! That's why they like Lux Torlet Form for their bath—that brisk affair OfF Silky, shimmering hair on the dear head of that daughter! Gener- ous, gentle lather of Lux Toilet Form keeps it soft and gleaming Ak LUX TOLET FORMTG Your druggist, your department store, your grocer, each one has Lux Toilet Form .-firnl. ' fragrant cakes— made as France makes her finest toilet soaps. It lasts and lasts. All the family can use it freely for both toilet and bath. Ask for Lux Toilet Form today. 10c of animps. - ! toilet fragrant delicacy ! With the swift, joyous, bubbling lather you love, Lux Toilet Form gives you same smooth, satiny-all-over feeling you | in imporied soaps. It is a true «savon lofieibeV ot a woderate price. 10c.