New Britain Herald Newspaper, February 6, 1925, Page 13

1] 1 | ) () i o4 , v \ » \ { k' & Do Law to Dad NEWSPAPERS BEST PUBLIITY MEDIUN, - Advertising Specialists . and Press Agents Should Be Avoided PR | San Francisco, Feb, 6.—The gas | companies of America should be- ware the publicity speclalist and | shun all that savors of press agent- | ing, propaganda, or seeking froe | spuce puffery, gud tell thely story to | the public through the advertisiug | columns of the local neWwspapers, ac- | cording to B. J. Mullaney, vice-| president of the Peoples Gas Light and Coke Company of Chlcago, in an address prcpared for delivery | here today before the mid-winter | meeting of the American Gas Asso- | clation, Speaking on the topic, “Publlc Relations,” Mr. Mullgney reminded | his hearers that they should not only glve good service, but advertise thc fact openly in their newspapers. “Good public relations,” hd sald, ” “are established by making our r y = . I spective companies and their servi When William Brothers was a lad, his father, David worthy of being well thousht of, and Brgthers, used to lay down the law to hinr. But now William Lyitaiing onr uslone Joe publle, | is grown and he lelps lay down the law for his father. For b VA a et thathcan % | William has been elected judge in the Chicago Circuit Court, sibly concern or interest them, Do- | Where his father has been a jurist for years. ing the first will not take you far if | : { the second is not done and persist- | 7 ; ently done, as often and as much as |if the employes, in addition to being | H “ rors” . circamstance swill permit. | enthusiastically loyal, are also well |S}‘ll!Silt.uts ‘FIO\\ ers” for won {hs othe. ‘Thand, sllence 18 | aformed on the company and its| ‘Coffins” in French Name easily mistaken for secrecy; secrecy | bhusiness and its policies in all dc»‘ Tvreux, France, Feb, 6 he 203 breeds suspicion, and . suspicion, if | tail. , Inhabitants of St. Plerre-des-Cer- not checked, soon ripens into hos-| In behalf of the American “Gas 'ceiuls have been filled with joy by tility. Thus public, relations may | Association, Mr. Mullaney announced the decision of the state council an- become bad, evem when the service that 300 meniber gas companies | thorizing the name of their village is good. It has happened. | were systematically advertising 1n [to be ch: to St. Plerre-des- “There should be no room in the | their newspapers, using the adver- | I'lenrs, literal transiation gas industry for the so-called pub- | tising service furnished at cost by as- |thefr original name is int Pe licity specialist, He serves no pur- | socigtion headquarters. e estimated iuf the Coffins,” so that it 13 easy to pose except to get casy money. We ' that the gas industry spent 81,75 understand their satisfaction at tHe should make all the use we can of |00 for advertising in 1924 and & hange to “Saint Peter of the Flow- the other kind .of publicity which | this sum would reach $2,000,000 this |erg" frankly recognizes that a clam-like | year. |” At the same time there is a move- attitude is oftener evidence of stu = Pttt e st Ne Aatie ot pidity than of wisdom; that a policy | CHURCH | of secrecy implies the existence of | much that one doesn't dare tell; because the to Charente-Maritime, Building Started Over 250 Years department finds that its wines su that favorable public opinion is a | : . ¥ i go, May Be ¥inlshea {fer in the esteem of foreigners by l»!llxflf rfl‘l("t‘;@tp:f;;‘““‘a‘;*u‘“““ SO0| Parls, Feb aris church [having the word “Inferlcure” on ;’t}’“"r;-n:“‘l‘ W;:My e ol fl‘:; begun over 250 , but never |their labels, as the mistake is made e A A o sptnion - be | fished, has at last & chanco of be- |that i refers to their quality and not ing completed after the original to the position of the department on Between 1650 and 1700 work {the “lower” part of the river Char- ente, come fayorable.” Mr. Mullaney said the publie does | not yet entirely realize how the gas | v ey ek business and all public utility bust- | icholas Du Chardonnot, in &, ¥ie- ness 1 utterly uniike other business- | tOF &treet, With the painter Le Brun ef in cortain fundamentals, When | 3. architect. Want of funds put & | I e wanta It | 0D to bullding and the church, | Figures Attest Con e anto avan thoutn Heveral han. | Without a front, has stood for years, e e ot it at | & mournful and dilapidated object. | Dublin, Feb. A mutual benefit society now | simists in the Freo State assert t the same time, This instant n-| iy sponse is expected from nobody else, | plans to erect a magnificent office | equilibrium has not heen att | in the budget, and that trade show butcher, baker or candlestick maker, | j1st opposite the church, but hes plans. was begun on the church of Spint FACE fons of Country he said, They take their time in | tates as the unfinished old building | a large excess of imports over e serving. The gas and other utility ‘would be an eyesore. Completion of | ports, optimists say that the posi- companies do.not and cannot, ‘Ls PBrun's plans would cost 900,000 | tion is really one of great strength, “In the matter of rates, the cus- | {rancs, ‘but the municipal council, | and that outside the United Statcs timer 18 apt to think we ~vant thern | although more than usually em- |there is no country in the world in a» high as possible, He does not | barrassed for funds, has the matter {a sivider firancial position. reason, untll we point it out, that | under cppsideration The deposits In_the banks total our interest lies in having rates as G R TR R | $800,000,000; income low as possible so that use of our- TINA ments abroad s between $$40,000,- GETS ARG product may be stimulated and mass | Nauen, Germany, Feb, 6.—Direct | 000 and $45,000,000;. cash at call production fostered.” radio communicatior? - between the | or at the Bank of England held on Employes as & factor in public sending station at Nauen and | behalf of the Free State ba relations should not be overlooked, | Buenos Aires is now maintained at {amounts to about $175 Mr. Mullaney said, because they are glven hours every night on a wave | Irish banks hold $4 the chief points of contact between |length of only 30 meters. This is | Bri government securities, the company and the customers. By | believed to mark an epoch in radio | Free § what employes say and do in these | transmission. Until quite recently it | only $50,000,000. contacts the company is interpreted. | was assumed that great distances | Obviously the iInterpretation will be | could only be spanned by means of | Strictly fresh eggs 65c, Russell Bros, most advantageous to the company |long wave lengths. \I__mm. 00,000, The 3, :Special’Six Sedan Five Passcnge f. 0. b Factory 112%-inch Wheelbase A Brand of Performance - That Will Amaze You S-P-E-E-D! 60 flashing miles per hour when you want it. * That's the result of the newstype engineering C. W. Nash has incorporated in the design of this perfected valve-in-head Special Six motor. R-0-A-D-A-B-I-L-I-T-Y! Extremely low- swung and beautifully balanced, this car seems literally to drive closer to the road at high speed. The price, $1225 f.o.b. factory, includes 4-wheel brakes, full balloon tires, and 5 disc wheels at no extra cost. i SPECIAL SIX SERIES—ADVANCED SIX SERIES Models range from $1095 to $2290, f. o. b. factory H A. G. HAWKER New Britain 58 Elm St. (1208) 5,600,000 1n |§ | the department Charente-Inferieure | & from finvest- § e national debt so far is| \ Tomorrow,theLast Day ' ~ OF OUR Re-organization Sale Specials — and Values — Better and Bigger Than Ever, for we are going to close this Sale with a big bang — Come and see the values for yourself ° OSIER M I TIESSHOR ST H RS PHONE call will bring the Maytag Gyrafoam to your home. There is no cost==no obligation. WASH WITH IT., If it doesn’t sell itself on its . supet-speed performance==don’t keep it! If it doesn’t sell itceIf on its highly energized turbulent water action==don't keep it! If it doesn’t sell itself on its unsurpassed micety in washing chiffons, georgette, and all other dainty things==don’t kevp it! If it doesn’t sell itself on the way it cleans grimy, greasy over~ alls—don’t keep it! If it doem't sell itself on its complete elimination of hand rubbing=even of wristbands, cuffs and collars—don’t keep it! If it doesn't sell iteelf on its self-cleaning, seamless corrode- less, scumless, satin-smooth, cast aluminum tub—don't Keep it! If it doesn’t sell itself on its patented, self-adjusting wringer =—don't keep it! FREE —FREE A 52-PIECE BREAKFAST SET —bust ittt does sell i, you won’t go another day without it! Don’t Delay—Call Now. ’PHONE SEE OUR WINDOW DEMONSTRATION free with every Kitchen Cabinet—your choice of 72 the following Cabinets —- Hoosier, McDougal and Marsh. LIVING ROOM—3-Piece Overstuffed Living Room Suife— Large 7-foot Settee, Wing Chair and Easy Chair, all loose cushions, velour covering; Library Table. DINING ROOM—American or French Walnut Oblong Table, 60-inch Buffet and 5 Chairs covered in genuine leather or tapestry. ROOM—Large Dressers, Chifferette, Bow-Foot Bed and Semi-Vanity with Triple Mirrors, Chair, Rocker and Bench of Am n Walnut, Spring and Silk Floss Mattress and Pair of Feather Pillows. KITCH Range, White Porcelain Table, 4 White Chairs, Congoleum Rug and full 100-Piece Dinner Set. BEI —Gas ' CCNGOLEUM and NEOPONSET RUGS 9x12 and 9x10-6 $10.95 wa Only 1 to a customer v R Meic ne CaGinets White Enameled with Mir- ror and 3 shelves, $1.39 aa Only 1 to a customer ARE NEVER KNOWINGLY UNDERSOLD” | “WE