New Britain Herald Newspaper, October 18, 1924, Page 12

'NEW BRITNIN DAIIY HERAID SATURDAY OCTOBER 18, 1924, A. B.C. PROTECTS AGAINST LIARS OF CIRCULATION tions the class and character of the readors, Tt hedges safeguards ¢ bout circulatlon, which protect the Aad- vertiser and the honest publishe Tt rafses danger signals, which were at first somewhat resented, but are now recognized as being for the common good. The bureau board of directors rep- | its the thilee groups but the .’nl-} | National Organization Safeguards Advertisers From Publishers of Peri- odicals Who Deliberately Falsify Sell Advertising. n Attempting to vertisers have the majority., This| was done for psychologic effect, It was felt that if the publishers were in control of the board, advertisers might feel that the publishers were auditing themselves, Such a Yeellng | would have heen a death bLlow to| onfidence and all the expense and | M A tremendous force primarily or- | time given to the movement wasted. ganized to the welfare of {1t is of Interest to note that n very) advertisers, advertising and have the advertiser members of the | publishers of n i"" rd of directors found it necessary trade and technical o slowly but s 1 sults that Wil benefit the consumer of advertised products lowered prices, for as advertising becomes less peculative and profitable s on mer lise will fa reasonable expect that prices will n harmo This organization that the activities of the advertised merch tising agent and the media in which the advertised is called of known to ma lishers and adve By STANLEY CLAGUE Managing Director, Audit Bureau of Circulations) hi advance wspaper ¥ s, magazines, e en masse to assert their pow- ¢ publishers, On ultimate | the contrary, the advertisers have n|frequently found it wise to take a| {conservative attitude agalnst =ome | [\ of the publishers who were a little | thead of their time and who wished | to ! to push further reforms a little more fall ‘ ipidly than some of the others thought wise, y er against reactiol more han- 4 m OPPOSITION MADE | TOCRAMPTON BiL! Objct to Alcohol Being Under Dry Agents’ Gontrol tes of the adver. publisher of the | merchandise is the Audit Bu- ily coordi rtisers as “T! 10 in 1014, the A, o bring order out of chaos and to ipposedly conflicting interests were the object of much skeptical comment, They kened to that paradise where the lion would lie down with the lamb and the tiger would be on intimate terms with the docile doe. In those days a publisher's circu- lation figur 18 elastic as a vubber band and w only limited > extent the publisher's circu- [0f the American engincering council. | roam in flights of | which dc square deal for | cy. Conservatism was personi- {industry,” it was announced today. i field by adding twenty per cent to| Supporting the position taken by | the competitor's circulation figures {the committee on industrial alcohol | and claiming them as one's own. Tt|of the American Chemical scciety was so easy to add a cypher to ac- American Tnstitute of Chem tual press runs of 10,000 and make gineers, the counchl declared them 100,000, Those were the hal- |its hostility to the Cramton plan of | cyon days when premium was | transferring jurisdiction from the placed on prevarication in tha gub- | bureau of intcrnal revenue to an lishing field. ency it termed “invested with des. Realizing the tremendous loss of |1otic powers and responsible only to noney to advArth the secretary of the treasury.” GaIRe (o kol i nos The council demanded that con- of selecting legitimate media on the !1rol of industrial alcohol be separal- part of advertising agents, and the |“d from the enforcement of the | loss of business to those publish- |vighteenth amendment. 1In a reso-| ers who stilll fnsisted in being hon- lution it deciared that “the Cramton est, a group of men representing |Vill 1S inimical to the chemical fn- | the three phases got together and |1ustries of the country and is not| as a result the A. B.C. was|'tcoSy prohibition """""“"" (c launched. i R . N Just what the burean has accom- | \¢ O '”}r”'.",ff genslons irresiast plished i the ten years of ifs ex-|pris B8 COEGEE. BOVEINCE Jaries] istence is best told in figares that w’,_:,\:“ s "'p‘;:::’mm:m \,",”ll A0 need no garai.} Today the orga { Wallace of Washington as the coun- zation represeats 90 per ecat ’_‘r the 's representative on the commis- newspaper circulation of 1€ l4on 4o ho named by Secretary of the nada (for #s 1pterior Work to study the needs of are m:ov"nnm‘vw! in <«copeline United Sf A-umh at office in a nationa advert) ( The total INCREASED BT an 39,000,000, Agriculturai ra members of the A. B. Manufacturing Concerns Engag- ing 2.1 Per Cent More n total circulatien of more t 100,000, ulating the civeu its memov=3 in single copies tne hureau audits annually more than 11 billion copies in which the ad-{ Washington, Oct. 18 Employ- ment in manufacturing industries in- | creased cent in ! according to figures comy bureau of labor statistics, vertisers messages appear. Coordinating with the A. B. C. i rs that have clapsed | The bureaw's reports s: on the A. B. C.[gregate carnings of emgloyes in | the American Association of Adver- tising Agencies whose members rep- new relationship | September increased 2.3 per cent| and per capita earnings increased B. C.'s efforts reconcile were to which would place alcohol in the was Chicago, Oct the Cramton bill, 18.—Opposition control of industrial hands of the prohibition unit, s were voted by the administrative board fon would anded * a e aver daiiv United States and activities cossary campaign of s resent 5,470 national advertisers and 3,500 trade names. The total ap- propriatiy:s of these national ad- vertisers for 1324 is approximately $300,000,000 the bulk of which will ns of A. B. C. : mher, be spent in publica sl members. In the t» since its organiz has estahlished between the buyer and seller of aed- | vertising space. Doubt ery have heen substar With rare exc o that ag a ptions t s whos week | 9 the | ploye ot dollar spent is | one ry condition mak by the adve tinued improvement in cor ifacturing industries statement of increases in dol- | | tions of 'n an by said comp es trom Jno nefits from f A is ¢ to By rece the delit only (1 ing from t and fals 10 mon s showed July and A increases in payre August, 26 nt in s showr t with these par ing f The work confined to f aims to business . ploymen of the 2 ries s increases In Wer, 39 of lustries show in employment away and establis w showed | City Mission With Te Co-operates Methodist — Church to ach strates tI Peminine Craftsman<hip known pul hures or small USE SULPHUR 10 HEAL YOUR SKIN 1 shows is obtain Broken Out Skin and Ttching zema Helped Over Night explaine by the pu new worker h and improveme Because of properties, no found to take phur prepara apply it hes who have had unsight can know the delight Sulphur brings. Even dried right up of Rov thir ion. The e ng schoo OUTING Mrg. ¢ UNION GIRLS HAVE lery, itching girls of the Union ke eam. the This plans (d) (a) Th (a) h) Tm) t | lat INTEREST GROWING INBAS30 CONCERT A large number of the friends nor, w roon at Ing under New eritic m, a him am hus supporte Waterbury, Guido ( note w to sters. The p Sunday acquaintances of i1l take t a'clock, York, anc s whoth A he gome of the d ndrew Jo Rasso, | onportunity afternoon, He has been stud best teachers party will be endorsed, all hearing him in his first public cert to be glven at the Capitol the-)have been threshed out October | Republican, Democratic ing to ady heard | will include City Plan Commissioner | \New Britain Singer to Give Program Sunday, October 26 of con- Wt future is in store for| prepa cou 1 by Miss Marie sop! 18 and in concerts ottl, John study ro planist the Mr, rt and 10 Patuzz first B will sololst, 0 Bauby a cell of . Bqu ANDREW J. BASSO. Pim ) ¥ ) 1 | (d) My (a) On! cana Lou ) Oh Mar; John Patu: (a) Ombra Mifu (b) Rimpia (c) Elegie ; (Cello 1\r ito pinella , Mr, 1'rt Like hought (a) Oriental Mr, ise f M D y ¢ . Hanc . Tos: senet o4 an elaborate pro- | be of nd and teacher ist, a will give throughout the country in prep- aration for a trip to Italy, where he under some of the m which will be ren- dered at the concert is as follows (@) Meditation ire del elli | Tchaikovsky Basso Unto a of \nu Gilbert Tilden l\\\h from Patuzzi. Pace Mio Dio ... 1'Afri- Meyerbeer | ui | .Thartenticer Pearl Curran Bauby. | (R . William Stickles Girl Herman 1 frh" T from Aida Mr. G. Ver Rass Burls Dwight Fiske Popper RIOT OVER ARREST Pc When Purse REAT slicemen Police Attempt snatcher, and 1 purse tion trolman During 1 LSTATI Consi must ured Henry | of Harle t m Arrest poli and e nk snatcher n 1i Negro Killed of ce- at- to in last semi-conscious James Ca was hit ¢ htstick oft b bitter a nd ¥ ally killed when n into the ne excitem TRANSFERS decds | Hoar to in to a Nadol- to alth to An- rot Armen- Tremont Ang Antonio ph Batt Hillhurst to Fre | Church CLUB 10 17 AS JURY WITH 8 PARTIES ON TRIAL Archimede Association 10 Pass Merits of Republicans, lh-nm- crats and Progressives The Archimede Independent Po- litical club will meet tomorrow af- ternoon at 2:30 o'clock at Skritul- | | sky's hall to hear several talks on political issues and organization, ings to orators of the three mnjor from and gressive viewpoints candidates of one | the | Tomorrow afternoon's speakers Louis Faletti, ‘l'nm Scalora. Philip Scapelatti and | ANDERSON-HJERPE Winfred L. Anderson and Miss Mil- Hjerpe 100n hy Rev. G, dred Elizabeth This Aftel The wedding of Miss Elizabeth Hjerpe, daughter of Emil Hijerpe of 55 Dwight street, and | Winfred L. Anderson, son of Mr, and Mrs. 1'red Anderson of 85 Rhodes street, took place this afternoon at | the home of Mr. and Mrs. C, A.| Hjerpe of 93 Winthrop strect. Rev { G. 1. Pihl officiated. Mrs, Walter Lund of matron of | honor and Miss Axce Swanson, bridesmaid. Clinton Anderson was { best man and the usher was Milton Hijerpe, | “The bride was attiréd in a gown | of white satin with pearl trimrmaing and carried a shqwer bouquet of bridal roses. The mMatron of honor | wore olive green georgette crepe and | | carried pink roses. The gown of the | | bridesmaia was coral pink erepo do | chine and her bouquet was of tea t roses, Mr, and Mrs, Anderson left on a | | wedding trip and upon thelr return | will reside at 55 Dwight street. Mr. | Anderson is employed by Russell & | Erwin. | Married E. Pinl. Mildred RELIGIOUS Rev, F. L. Brooks preached last evening in the Elim Swedish Bap- Itist ehurch upon the subject: “The | Need of the Hour, Rev. F. L. Brooks has received a | request to enter into a very ex-| tensive evangelistic campaign on the Pacific co Rev. Paul Rader of | Chicago is arranging for the cam- | paign, 4 Rev. pastor Herbert Judson White, of the Centrat in Hartford will speak to | the New Britain Kiwanis club next | Wednesday. zations b DD, | ve been invited. | Rev, Dr. §. G. Ohman of New York. formerly of this city will preach at the First Lutheran church Octaber 25, ev. Dr. John L. “Is Human Davis will speak | Unchéng Bible class tomorrow morning. It all political parties and after the fssues | Or whether Maxson IT ALL DEPENDS By Lucile Crites depends on the tone of voice, | Or the state of mind you're in, The club plans to open its meet- |Just whether it's right to use some words, it 1s a sin, Pro- ‘l or- instance, if 1 go buy gum, To take a harmless che | 1t's not the same if I say “by gum,” Then I'd be swearing at you, It 1 should darn a pair of socks, A civ |'Then darn's the word te say; |But it I'm mad — it's “cussin’" | then, | T'll prove it any day. il engineer may bulld A dam— the strongest one! But when he says the word at me, Then swearing has begun, And 5o 1 say it all depends "'pon Just And Nancy at Perey! the tone of volce; what a harmless mean, you can take your choice. word may Too Fasily Discouraged “I'm really terribly angry He tried to kiss me last night. Peggy: “Why, dear, 1 shouldn't condemn ‘him for that.” Naney:“I'm not. Only he didn't try hard enough.” W W Mother: | fish 2" Willie: —Benjamin Felton. A Dun hat is it — a bil?" orse — a wedding invitation.” | —Mrs. Rudolph Kohler. Waste of Motion “Did you wash those “Gracious No! Ma, who ever heard of washing somethingthat lived H That And cause: in water all their life."” —W. J. Wooley. Wally the Mystic answer your questions somehow problem that affects you now, wrinkles in your brow, and have it solved by Wally, e'll To keep it to yourself is folly. Dear How to Introduce Her Wally I'm a newlywed, You 1 cannot tell, How don't r know, me, so call me to save my life, I should introduce my wife, Baptist | pear rred: This is the place to got The All other civic organi- [To show By Dear saying: yroper tips on etiquette. you're married, make plain it “Meet the Ball and Chain.” An Unusual Request Wally: Darn a chaperone! rd How like to meet my at the session of Everyman's | But auntie always sticks like glue. girl alone, shall 1 shake her? CROSSWORD PUZZLE HORIZONTAL Mer A many-sided surfac A poem A A native metal hermit AT I’a Toward Pitchers Spikenard In regard te, Affirmative Not A Sang merrily Maglg ntered nut word 10 op Member Member One . Tomelr. i Atlas W Emasc u' te Company 64. ( Craftine VERTICAL ining to a cro I'rench article. Flosh, ] take, Decrease. Ductless head An eared scal Supports. Move. Morsel left at a m lLater portion of the Period Months (abbr.) Guilelessly denoting pers nl.) Tertiary dressed Liven Duplicated. Sweetén plentifully A famous Pharaoh Point of compass. letter of Hebrew Seventeenth alphabet Dentists’ Sorc degree on the ey Darlings. New Latin Conjunction marking ative, Shakings. Reputation. 1.0osens. fmall boat Commonplace To play. Belonging to it Weird Auto fuel Toward Exist an alter- | Is1and. Dear P, D. Q.: To shake an aunt Is not so very elegant, Selze firmly; let your grasp be deft; Then yulckly move her right and left, Missing no Tricks Peg: “Did you break the engage- ment as soon as he called ?" Constance: *“Why, no. Not until Id eaten the box of candy he brought." Igar Hellbrun, An Expensive Fad “I'm tired of this eternal money grabbing, I'm going lo buy a little farm and live the simple life.” ' “Are you quite sure you are rich enough for that?" —Gertrude Marie Heller, The Editor's Gossip Shop Well, we believe you ought to be Dr. Baldpates yourselves now, and we are now ready to say GO! Re- member — between 100 and 150 words — maximum length: interrupted my good friend Traprock, “I have often heard of fish which swallowed some object of value, a ring, a jewel, and were Jater recaptured, and the ob- jects recovered, “The idea is as old as Noah I got hack a dollar-watch from a por- gle that way — a cheap watch from a cheap fish the watch was still going by the way. The fish had wound the watch by rubbing himself against an oyster stake . . . but a more extraordinary thing happened |to me in 1892, “I was fishing for tuna off Block During a struggle with a 100-pound fish I lost a beautiful bracelet which had been wished on me by a foreign princess who must, of course, be name!ess As my hook pulled out T distinctly saw the bauble sink into the open jaws below me. T was heartbroken. “Twenty years. later tuna reported in the same waters, termined to try my luck. “To make a long story short, 1 caught the same fish! He had put on weight since our first meeting, but T recognized him instantly. And in his viscera T found . .. no, NOT my keepsake., . but a pawn-ticket, bearing the faint notation ‘Good for one bracelet. " were T de- Out of the Ordinary Red: “Tt says here that a detec- tive arrested a man whose face he had remembered for 20 years. after seeing it in the rogue's gallery. It must be wonderful to have a memory like that." Butch: “And it must be awful to have a face like tha —Cyril O'Bricn, The Radio Girls “Why do you call those flappers the radio girls?" “Because any one can pick them up. A lady writes'to tell ns that the Jjaws of death cannot scem more terrible te her than the jaws of her The new husband - when he fs stuffing down a blg dinner, Where Tove Falls Hard cash indecd 1s hard, mistake, Is the hardest substance ever known, So hard, indeed, to make A deep Impn-ulon on a hoeart of stone, Make no It it has been known ~—8. §. Stinkon Willing To Help “My doctor has ordercd me on a liguld diet,” “Fine business. If he prescribes any more than you can use, Bill, you know me," ~—Manuel Bernard. Saying “Goodnight” Well, it's over! We parted, al- though it almost broke both our hearts to do so. Tor an hour we had stood and talked (yes, hnd cven joked) knowing all the while that the dreaded moment would have to arrive, It dial ‘We both heard her father coming down the stairs, .grumbling some- Breakfast — Il'rt-shpearn, cereal, thin cream, baked codfish puff, sliced tomatoes, cornmeal muffins, harlequin jelly, milk, coffee. 1 Luncheon — Luncheon rice, gra- | ham bread and butter,celery salad, apple puff pudding, milk, tea. Dinner — Broiled porterhouse steak, mashed potatoes, buttered caulifiower, orange and endive salad, tresh peach ple, milk, coffee, Lven very little babies are given stralned tomato juice these days, and growing boys and girls need plenty of this vegetable. Tomatoes supply vitamins A and C. Vitamin A is necessary if chil- dren would grow normally,and re- sist disease, Vitamin C preserves the tissues, keeping them strong and | healthy. As Vitamin C is rather | sensitive to heat, fresh tomatocs are preferred to those that haye been cooked and simmered too long. Quick scalding of tomatoes has littlc or no effect on Vitamin C and care- fully canned tomatoes are not scriously damaged. Luncheon Rice One-half cup rvice, 1-4 pound cheese, 1 1-2 cups milk, salt, pep- per, 1 large sweet green pepper. Brown, uncoated rice should be used for this dish. Cook rice in bolling salted water until tender when a kernal is pressed between the thumb and finger. Drain and pour boiling water through rice, Parboil _pepper and rub oft thin |ery, move: seed; nd white thing about “darn fool young who stay at dances untll two In morning." ~=Richard Barthelme: ‘When a baby opens his mouth, h| somehow or other manages 1o his foot in it (Copyright, 1924, Reproduction Forbldden) GNAZZO—PENTA The marriage of Miss Rita Penta daughter of Mr. and Mrs. Jame, Penta of 66 Concord street, and Al bino Gnazzo, son of Anthony Ghaz: of Plainville, will take place Mon day morning at 10 o'clock at St Mary’s church. Rev FFather Lydd:; will officlate, The couple ‘will be at: tended by Miss Sylvia Penta, sistel of the bride as maid of honor and Miss Mary Gnazzo, Miss Mary D) Vicino, Miss IMorence Penta, siste! of the bride and Miss Alvira Perent of Bristol as bridesmaids. Williaf Gnazzo, brother of the groom, wil be best man. After the ceremony reception will be held at the hem of the bride's parents. Although only 4,400 stars can seen with the naked eye, at cataloj of 4,000,000 is being prepared. fiber and chop. Put a layer of ricd in a well-buttered baking dish, Sprinkle with salt and pepper and minced green pepper. Add a layes of cheese. Continue Jayer for laye until all is used. Pour over milk, Bake in a moderate oven for 30 min utes, Celery Salad One and one-half cups diced cel 1-2 cup diced apples, 1 sweet] green pepper, hearts of lettuce, French dressing. Parboil pepper and rub off thin covering. Chill and remove seed; and white fiber, Minee flesh of pep-| per. Combine celery, apple and pep-| per ®ith French dressing and serve on hecarts of lettuce. French dressing that is to be| Iserved to children should always bel made with lemon vinegar. Apple Puff Pudding Six apples, 4 cups water, 1 cup| sugar, 1 tablespoon butter, 1 lemon, 1 cup flour, 1 1-2 teaspoons baking| powder, 1-2 teaspoon salt, nIK. Put water, sugar, butter, grated Juice rather than | rind and juice of lemon in a coveged Rring to the point and add apples, pared, and cut in quarters, Cover pan and simmer until apples are tonder but not broken. -Sift flour, baking powder and salt and put in enough milk to make a soft dough. Drop from a teaspoon into apples. Cover tightly and boil 15 minutes. Serve with the sauce in the pan. bolling cored saucepan, STUDEBAKER DUPLEX —Iwo cars in one! For the first time an open and closed car combined at strictly open car price This combination of features found in no other car: The New Duplex-Phaeton Body~it solves the closed- open car problem. 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Duplex- Duplex-Roadster 1125 Sedan. . . . 5-Pass. Berline . . . . 4wheel brakes, 5 disc 860 extra $75 extra Phaeton §1495 3-Pass. Duplex-Roadster 1450 Vittorlas « 4 . 7-Pass. Duplex - Phacton $1875 5Pam.Coupe + o o . 2650 2050 . 21so 7-Pam.Sedan 2785 2225 7-Pass. Berline . . . . 2860 wheels, 4avheel brakes, § disc wheels, 875 extra. (All prices f. 0. b. U. 5. factorics, and subject to change without notice) A. & D. MOTOR SALE S CO., INC., Distributors 1225 ARCH STREET