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New Britain Herald HERALD PUBLISHING COMPANY Tssued Dally (SBunday Kxcepted) At Herald Bldg., 61 Church Street SUBSCRIPTION RATES $5.00 & Year $2,00 Thi onth, T5c. & Month, | Entered at the Post Office at New Britain a8 Second Class Mall Matter, TELEPHONE CALLS Tysiness Offic Editorla) Rooms | v25 | 926 | | The only profitable advertisng medium in the City. Clrculation books and | Press room always open to advertisers. | Member of the Associated Press. The Associated Press s ex: titled to the use for re-publ &l news credited to Jt or not o 1 In this paper and @ news publishe usively en ation of orwise Member Andit Bureau of Ci The A. B. s a nath which furnishes ne tisers w culution, [ r ad and adver ocal advertisers. o Herald 15 on mle ¢ York at Hotallug's Bquare; Sch Grand Central, The Merider less faith in merly mc Here sinee session by our have mem awful we The s that left un- wa of ting bus the possi- ¥ of the bioc influence and er happenings have u led s and no longer put power into Is o men who seem so inefiective, so swayed by lobbying and threat. Our faith in them and their acts is broken."” changed our were pas done, tran, we want to at the hai these by Such who! branch of t by the people and attc resent them ment of democracy. On the one these blanket indictments against congress, criticism of elected | a e governm to an nt ing to rep- | amounts indict- hand we get and on the other, same jou against generally by the 1ls,” we get indictments | uregucratic government.” | It congress is unrepresentative and bureaucrats are equally repre- hensible, what would be the correct and satisfying form of government?” Congress is operating pursuant to the powers given it in the constitu- tion. It is part of the American sys- tem of government. The w sincere. It the nature of always been with us, under different is not r upon the bloc. They have , names, and in t of them have ¢ past one or two been ref “invisible governme ot much heard nowaday: “;'hu\m-r may be said a present-day blocs, they' are not in- visible. who they are Two bonus bl ated e Thig is an improvement over They come out openly, say . nd and what tt stz for. of them, the soldiers’ c and the farm bloc, oper- ely in the open. the good old times when th blocs operated methods and got without fuss or criticism It appears cism against the last s gress is due I was lack of invisible with & erranean all they wanted that the irrational criti- on of con- ause there dership. The president was willing to lead but congress was illing to follow into paths that wishes of t tuents. ‘Which is t that scatter ple irrespe trary to the f its consti- or one that from the J demanc A col two classes, A congr or one W . ROOSEVE LT A CANDIDATE mer W lowing t H least, rection. Roosevelt in the T charged wit “arranging t gecretary of papers retary mittec Re had a oil reserves poor on the of an ol *a good Originally ing been opposed to later eorrect thing to do.” the terms. an oil mar thing.” Norman E. Mack, Democratic na- tional committeeman of New York, nominati t he became neve know leases and did not the He merely took the word of 1 that th were “a gof oy says the n of Rooseve means the election of Go ot least 250,000 majerly Smith by and the Committee | wirkd to hurry back to Washington | ¢arrylng of the state for Davis and Bryan, Mrs, D. Roosevelt, cousin of the JRepublican suys ahe's for Smith, Franklin a nominee, I'his nomination of Roosevelt virs tually condones the Teapot Dome WHEN SILENCE INJURES On being told by advisers to make Ku Klux President Coolidge 1s reported have declaration against the Klan, to suid, “T never knew a man | who was hurt by what he didn't t Sccretary of the Navy Wilbur | not so sure about {t. He made hes on the Pacific coast about thought of prohibition and reason for a big navy in the Pa- | ocean, Although these utter- with the ad- | tration, what he really was re- did not fit well for was al nded to deliver in Den- advance Bot Republican Washington e int An copy into the inds of the National and the secretary was and not deliver the Denver address. | | the hands of the proscripted. party. Wi Denver, but what he intended to | W Seceretary Wilbur didn't say has evidently hurt him. Gossip | in Washington is that should Cool- | iige win the clection. Secretary Wil- | bur will not be in the forthcoming ! Of course, he will not be | summarily pitched but | will be allowed to decline reappoint- cabinet overhoard, ment on the score of pressing private which diplo- matic method in governmental cir- natters, is the usual Spellbinders on the stump, how- ever, have to say at least something, ind defenders and friends of Secre- Wilbur say he | | | \ | | | | | | tary merely was at- tempting to make a showing. for the | \dministration on his coast speeches. | But sp should use udgment. Speeches why the | a stump speaker on American people like ple, or the ef- fect of automobiles on the health of the people, would fit the situation in | such section of the country where it is difficult to hit the brass tack on the head without spoiling the tack. A WATERBURY VICTORY The Eastern d the Waterbury team, which won New cague, defeated the Baltimore pen- it baseball league is | ted lower than the International; pennant in the England nant winners of th st-season series the International in a fague e straight games The Waterbury sport the writers say Orioles were “out-classed” and one goes so far as to declare that the Eastern lcagu the ally s of a high- er class than International. cason series are not alto- | ctors as to the | how- old Baltimore Orioles of - determining ding of a league, s won three successive pen- as the all-around aggregation of | nants andgwere regarded greatest haseball players of that period, but | they were never able to win a post- scasQn series. fact that Watert Orioles this year is not exactly adication that Waterbury could pennant in the International it it to it. . iry defeated | win a le were suddently tranuu‘ Sometimes one team is at its best | in a short series and another team Much depends | It is notori- is not at its b ipon the pitching staff. that a club is not likely to win | world’s series unless it has su- v pitching, no matter how good ) may be in other depart- | American the | both Wash and York ere trogncings recently | New hree or four *!V{Alg!\l} Philadelphia Athletics ire many who be De- am is the strongest offe; league, but is erratic. is peculiar in m If the Waterl am had Orioles in e story might have been e a crowd ms AN AID TO THIRD PARTY B t . with the Bristol advertise- place on the tors of the third/party «positior Bri de paper fend the pression [ cason is that we rd La Follette as unworthy in the pages of cwspaper and his and practice as a menace to tions and prin- We certainly do »2t in- sipies. | Republican party of New York state, | Among other W A i i NEW BRITAIN DATLY HERALD, SATURDAY, SEPTEMBER 21, 1924, tend to open our advertising or news columns to things that are detrimental,” divorce. It you are thrifty you may a Such an attitude plays right jato | cumulate a fortune by the time y Refusal to accept advertisements | ™ from third party sources is debata- ble, but does not lack precedents, as old-time party organs made a prac- tice of refusing to accept advertising from thelr political oppanents, But few of these renrain. Refusal to print news in connec- tlon with a party, however, appar- ently except when detrimental to that party, is the maximum of fallacy and delusion. It transgresscs the | primary function of a newspaper— | which is to publish the news without | fear or favor. It imposes upon read- Some things have been improve but flour sacks are no longer good for the children, 5 Years Ago Today From Paper of That Date ‘The trouble between the Gonnec- tiedt Co. and Meriden, Southington & Compounce Tramway Co. settled this noon when sold out its rights beyond Lazy .ane. The New Britain-Southing- ton line is now under construction and will be opened by tomorrow night. W. L. Hatch, who was taken 11l vesterday, is reported as improving today. Principal Whipple - of the Gram- mar school stated today that building is overcrowded and’ no more pupils can be accommodated in the seventh grade. Some chil- dren have been sent to other schools, but even this has not suf- ficed. Manager Parsons has been in- formed that Providence will play here to open the local polo season. The demands upon the regular attending doctor at the local hospi- tal are becoming too much for one physiclan to handle, and it may be necessary to secure another to car- ry out the instructions of the phy- sician attending. The cases at th institution now demand ffom tw to three hours of a doctor's atten- tion every day. ‘At the meeting of the fire board last evening, John Schenck was transferred from No. 4 to be driver of No. 2. while Willlam Kelley was promoted to driver at No, 4, Michael Souney filling his place as substi- | tute driver. “Jack and the Beanstalk” played at the Lyceum last evening, but did not arouse the enthusiasm which generally has in this city. ‘The pig- gest hit was Baby Florida's rendi- tion of “When You Ain't Got No Money, You Needn't Some 'Round.’ Tomorrow evening, the Bostonians will present Victor Herpert's opera, “The Serenade.” HIGHT DISBARRED A5 A CLERGYMAN Church Unfrocks ~ Him--Mrs. Sweeten's Condition [mproved . ers, who buy a paper to obtain all | it is capable of securing and fot merely censored news. | The psychological effect of such censorship Is an aid to the third | party. Its followers in Bristol na- turally will conclude they are being! persecuted. An effective "\\'hl&pu‘ln&': gallery” campalgn is stimulated. De- | fections to the third part ranks will be easier to obtain. ! The censorship plan defeats its own | aims. It retaliation, which is never sweeter. 1t La-Follette or Wheeler, or some | other prominent third party leader | wef to speak in Bristol, the Press | would be in a pretty pickje if it stuck to its reported determination to withhold all reference to the third party in its columns. It is usually in | cities ‘where such tomfoolery is on that'the prominent speakers delight the news encourages to go. THE DEADLY PARALLEL From the Hartford Courant: “New York, one of the thir- teen states whose automobiles are not ‘burdened’ with the gas- oline tax, is heavily in debt as a result of enormous bond issues for highway improvement.” From the platform adopted by the as reported in the New York Herald- Tribune: “New York state's system of highways are planned and con- structed almost entirely by ad- ministrations under Republican control. We pledge our repre- sentatives to a vigorous policy of construction under the pay- as-you-go policy inaugurated by our party, to ‘the end that the system, now provided by law, with such additions as are re- quired, shall be speedily com- pleted. “We likewise pledge all nec- essary appropriations for keep- ing in first-class repair those roads already eonstructed.™ By The Associated Press. Salem, 1il,, Sept. 27.—Chances for the improvement of the physical condition of Mrs, Elsie Sweeten, held in jail on a charge of having poison- ed her husband, Wilford Swecten, were considered bright today with her abandonment of a fast last night, when she ate her first solid food since Tuesday. A glass and one-half of milk was all that she has taken since she had been arrested. Joy permeated her mind today, for tomorrow she was to have with her her tfree boys who's future has been her greatest cause for worry. “My life was as pure as these flowers until I met that man Hight,” Mrs, Sweeten exclaigned when Sheriff Vogt brought her a bouquet present- ed by a Salem woman, Lawrence M. Hight of Ina, no longer bears the prefix reverend, for he has besn reprived of that title in a committee meeting of the south- ern Illinois conference of the Meth~ odist Episcopal church, which was ready today to report to the confer- ence. The action came after a church trial on a charge of murder, preferred in cennection with the ‘polsonmg of his wife and of Sweet- en, Facts and Fancies BY ROBERT QUILLEN It is the mails that are made safer, not the males, being There's one travel. There 2 fine thing about sea e no detour signs. | * The reason some women don't| have merves is because they haven't time. School books, winter efothes, coal! | Who could get excited about a mere clection? The proof of chivalry is to avoid snickering when a fat woman gets on the scales. The honeymoon is over when she no longer tries to look her best at| home. FALL CONVENTION ‘| People’s Church Missionary De- partment to Have Semi-Annual we watch the modern ones, we inclined to the ancient supersti- tion that unusually long hair sapped a girl's vitality. Session Next Week, The fall convention of the Gos- pel Missionary society will be held in the People’s Church of Christ, Wednesday and Thursda ber 5 and 6. Rev, Harn of Oakland, Cal., a writer an teacher of international reputation, will be one of the speakers. He will speak at this church Sunday, November 2, and ecach evening of, following week. Mrs. Myrtle| Knapp, a missionary from Africa will also speak at several sessions. Virtue is unexciting, but nobody throws you out when our last nickel is spent R Fable: Once there was a man who 1d exaggerate size of hail | In't the stones. | the An ideal mother is one who knows ich one to spank when all appear | equally guilty Herald classified thing in these parts ads eclipse any- 1f she for results has won a heauty contest, ! thinks a labor saving is a mother. probably Tt Bivy Observations On The Weather Washington, Sept. —Forecast for Southern New England cloudy tonight, warme partly cloudy and warmer: m variable winds. Forecast for eastern Partly cloudy tonight settled and wgrmer; fresh east winds. | Conditions: The turbance now forms of low pressure ext g the en- tire length of the Mississippi valley It has caused heavy rains within the |1ast 12 hours from Texas northeast- ward to Minnesota Pressure con- tinues abnormally high er New England and is also “IH?U"T the Rocky mountains. The ture rises from Maine westward to is marvelous the punishment a r stand, on both the road and in a repair ehop. It the boy is stupid, he doubtiem as parents stupid enough to blame on the tcacher. e western dis- ong trough I people must gamble with death, not load cars like dice to land right side up? v It you can't go to Europe to study grand manner, floorwalk you can observe ers. You estimate your staniing n a hick fown by the number who k money {rom you. to Montana where ing Conditions favor this vicinity fair weather with rising tempera- ture followed by showers, try to ow for Perhap ¢ most unfortunate man is the one wao marries for money and can't get enough of it to buy a lose the capacity to enjoy spemding enough to be made into underclothes was | the latter | the | A | | tempera- | Michigan and falls thence westwaird it is below frees- | | When I'm trying to talk about me! AN AMATEUR CHANTEY (By John McColl) I sirig a salty song: ‘A bluft and breezy stave— Of minds that whistle strong, Of wicked, white-fanged wave. * e 1 sing about the wash Of green scas o'er the rail, The rolling, tossing—Gosh, The idea turns me pale. P If 1 were on 'the sea, "T'would be a different thing— My appetite would flee, 1 know I couldn't sing! They All Do “Phe boss is always telling us that it Is team work that counts.'” “I know.* He expects every man to work like a horse.” —~Lawrence Simon. Disappointed ‘Wetzel:—"1 saw old Soakley com- ing from Dr. JAgsby's office the other day, and he looked likq a very sick man. Dryman:—"No wonder. He went in to get a prescription and the doctor charged him fifteen dollars for a physical examination.” Wetzel:—*That proved a mighty expensive pint for Soakley.” Drman:—"But he didn't get the pint. The doctor said the examination showed he didn't need it."” —E. C. R. ‘Why are those who play practical Jjokes on others the very first to be- come enraged if similar jokes are played on them? The Jingle-Jangle Counter She had the ways of a sylph-like queen, Until she stepped on machine. —Arthur Codington. a weighing . Wise men know what they're about; Patterns have their work cut out. _——Veronica Samter. o e Quilts and blankets serve for beds; Diners have an cye for spreads. —C. P. Bunnell. Pigeon-shots are at the traps; Some sports go to shooting craps. —L. K. Y. Some opinions are unsound; Carpets cover lots of ground. Constantly Exposed “You don't look as though you had been away on a vacation. Your face isn't the least bit.tanned.” “I know it isn’t, but you ought to see the lining of my pocket book.” —Benjamin Cool. Only Natural Bill (at the ball):—"That girl who | just figished the exhibition dancg, is what ‘would call a ‘striking’ beauty.” Jack:—"Yes; I notice she is mak- | ing a ‘hit’ with all the men, t0o.” ~—Elmer Pearson. Three Reasons Why I Never Married 1 1 loved Bella, and offered her my heart and modest income. But Bella was looking for a bargain. Her excuse that she was entirely too young, let me down gently. 2 When I proposed to Clara she sadly shook her head. She had never thought of me in just that way. 3 Grace rejected me outright, without even bothering about think- ing up an excuse! —O0. H. Schwab. S A Tribute “I get twenty-five miles out of a gallon of gas with that little car of mine.” “Wonderful!" “You said it, old man. That's some boat."” “I was referring to your imagina- tion—not to the car.” ~—A. 1. Lake. ¥From Our Children’s Garden of Curses! Little Grace had had a” quarrel with her sister Jean during the day, and when evening came she was still holding her grievance, When mother came to kiss her good night and hear her say her little prayer, Grace, as usual, asked God to bless each member of the family in turn, all but Jean, who was rigidly left out. “What about Jean, gested mother. There was a silence for & time, then at last Grace said: well, God bless Jean—the skunk! —Mrs. W. Durrand. dear?” sug- little Oh‘ I Like Me When Annabelle talks I'm bored as can be, For Annshelle talks of herself, you! sce, —M. M. H.} — Same Old Question A merchant went out of the fish business and soon blossomed out as a florist. People, he explained, were 80 fussy about what they bought to eat. | His first prospective was an old lady who poked at his posies and! asked: “Are’ they fresh?” ‘) “Madam,” he replied sadly, *T| stopped selling fish to get away from that question.’ Brnest Floyd. The Editor's Gossip Shop The Week: d Special! Jammed full of contributions from | you.and your friends! We'll be waiting for the humor bright and early Monday morning. Give and Take “I believe in give and take," She told him with a stile, And, of course, he fell for her, Because he liked her style. | | HE 0B SERVER— Makes Random Observations On the City, Tomorrow morning at 2 B. X, daylight saving officially comes to an end, It Is not necessary to re- main awake until that hour te change your clock although if you get in later than two you should wake up your wife and have her resets the hands, There are various ways of de- terming whet)er you should turn the hands forward or backward, One method that never fails is rec- ommended by the almanac. First search the alleys. for a crosseyod cat, . Having hung it by the tail to the chandelier, call up Harvard ob- servatory and ask -the boys with the Blg domes and _double lens spectacles whether the sum- mer solstice has arrived. After they get through answering in words which no one except an #stronomer from Boston can pnder- stand, hang up the receiver and tell centyal that you intended to have the charge reyersed on that call It is an easy matter to tell the time by the sta First you work your way through college. By that time you will have sold the last clock to get money for books and you won't care whetheg it's day- light time or some pther time. If you have a college education and know how to tell time by the stars, your problem becomes much more simple. If the night Is dark and the stars are obscured, just pick an argument with your wife and by the time she finishes bouncing the rolling pin on your head you will have seen so many stars you'll think someone has slammed you with the milky way. No pastor will accept your ex- cuse that you came to church an hour too early because you forgot to turn back the bands of the clock. The season is plain—he will faint upon seeing you as you march up the steps with a bright new penay for the collection plate. One nice thing about the return to ,standard time is that you get your innings at the landlord and obtain an extra hour's rent free for September in return for the hour he took .out of your pocketbook last spring. . With the resignation of Miss Mary E. Callen as principal of the East Bristol school, the city of Bristol is deprived of the seraces of one of its most faithful work- ers, whose efforts in behalf of boys and girls years ago are reflected in their sucgess today. Miss Callen was the teacher of a number of bays who have risen to prominence in Bristol. In their youth she helped to mould their characters, helped to set their feet upon the right paths, and she can take satisfaction in the knowledge that her work was not in vain. The boys she taught have risen fo heights of which they little dreamed while they were trying to penetrate the mysteries of reading, writing and arithmetic. In their success, Miss Callen shares. The city of Bristol owes Miss Callen a debt which it cannot pay. Services such as she gave cannot be compensated for with money. If her health permit it, she should be the guest of honor at a public re- ception tendered her by the city and by those boys and girls who have grown to manhood and wom- anhood but who can recall with pleasure the days when, with pa- tience and faith in her high calling, she labored to teach them to think for themselves and think of others. o v The Observer was pleasantly sur- prised at the dinner of the fifth wenatorial district democrats at Lake Compounce Wednesday night to see how his old friend Joe Dut- ton, former mayor of Bristol, Is rounding into form as a toastmas- ter. Grace and wit are his and & nice estimation of how much speaking a toastmaster should do and how much he shouldn't do. A toastmaster must learn not only how to talk but how not to talk, and Joseph F. qualifies in this re- spect. For the past few wecks, ex-May- or Dutton has been campaigning in New York for the democratic party. He %as developed a polish as & speaker which could be foreseen a few years ago when he first stepped into the political arena by those who can determine by Jooking at a bud what kind of a flower it will be. According to reports from the metropolis, he has become a force- ful campalgner, with convincing de- | livery and a flow of eratory which compels attention. | Few political gatherings in Con- | necticut have een more spontane- | ously enthusiastic than the fifth dis- | trict digner. The more’ than 300 diners were in a mood for victory and when they left the hall they were bubbling over with confidence. If they can work as willingly as they can sign epd applaud good speeches they will give their op- ponents something to think about He had to do the giving, While she took all she could get. —Edgar Daniel Kramer. Time to Kick Gertrude:—"As Dolly married an efficiency expert, I suppose he makes her keep a family budget.” Marie:—"“Worse than that, dear. He's installed a cash register in the kitchen.” —Mrs. Nathan Humphrey. . Those “Gift” Cigars Flubb: — “I can't understand what's got lnto Jenks, lately. He's handing out cigars right and left. Can you account for his generosity * Dubb:—*I think so. He had a birthday last week, and his wife | made him a present of two boxes she pought at a bargain sale.” —J. E. Kissinger. more to be pitted than censured. | But ere many days had passed, He learned to his regret - (Copyright 1924. Reproduction forbidden). A oung wife's first cherry pie is| and Its People on election day. was the climax of a program which compared favorably with any dur- ing the present campaign. The invited to return to Connecticut to speap. before November 4. e The largest vote in the history of Néwington 1s expected on election day, November 4, according to aw opinfon expressed by Clifton Me- Kenna, chairman of the republican town committee in Newington. Two features In connection with the election in Mr. McKenna's opin- jon will have the effect of bringing out a record vote, the fact that it is presidential election and the Pape-Welles controversy, where W. Pape is being opposed by Miss Mary Welles for the nomination for representarive, Mr. McKenna stated that there are at present only 814 registered but there are 150 more to be made and he would not be surprised in view of the widespread interest to see 900 votes cast. The record so Vrar is 755, While Mr. McKenna declined to quote on the situation so far as the Pape-Welles controversy is con- cerned, both parties are sald to be overlooking no opportunity, Mr. Pape is running on the platform as being opposed to the proposed child labor amendment and the interfer- ence by the government in state’s rights, and is said to have been as- sured of the majority of the Maple Hill and farmer votes, Miss#t Welles, secretary of the state consumer's league, {s strong with some of the women and is sald to have a large follgwing in all three sections. The outcome s with considerable interest by New Britain republicans who sfate frankly that the result s somewhat in doubt and cannot be forecasted with any degree of accuracy. Chair- man McKenna has issued a notice that the caucus will be held on the evening of October 14. .o Connecticut will be almost as deeply interested in New York poli- tics this fall as New York itself, in being watched 1 ! cides to accept a renomination from the democratic party. Governor Smifh is popular in the Nutmeg PR 5| Wit b and many languages are spoki the English ones. — were cordially received, Many thi indicate thatsthe subject of advert extraordinary and unusual things in Most emphasis perhaps was lai tising.’ who expects to remdin in business The old motto, “caveat emptor’ | Now the seliér defends and protects ing. The good business man recog: | It wds a large | cago. { the goods advertised in | that any of | of the house, for no matter what reason. | statement. Fitty years ago it woul | chant at that time barricaded himself behind his pr [The address by Senator Ashurst Atizonan made such an impression that it is almost certain he will be the event that Govefnor Smith de- | dre O TVARRPATT Down in New York town there are many kin equipped to furnish newspapers in many tongues. Hebrew and Spanish newspapers. his promise he cannot remain in business. 1 received, sometime ago, a book from a mal book and upon its front page was the statement state, so popular in fact, that wh he falled to win the. presidential nomination at the national conven tlon, many voters here resented it and declared they ‘would ' not vote for any other candidate on the dem- ocratle ticket, 8o intense was the feoling, that many democrats open- 1y declared “Smith or nothing."” The republicans have put one of their strongest men in the fleld' in the person of “Young Teddy" Roosevelt. There Is magle in the name TRoosevelt and the sirategis realized this when they began cast ing around for a sultable candidate 1t is probable that “Young Ted- dy” would not have been tendered the honor had it not”been for th proniinence gained by the elder Roosevelt, Critics of the republican organization In New York find fanlt with the selection of Roosevelt be- cause of his‘connection, a very re- mote one.it must be admitted, with the oil scandal in Washington, As assistant secretary of the navy un- der Denby, he was looked ~upon with suspiclon although no evidence has ever been adduced that he was assoclated with the giving away of the naval oll reserves. 1t the fight is between Roosevelt and Smith, it will he a battle of heavy artillery. Smith ts in and enjoys widespread popularity. To dethrone him will be a man's . job. Whether Roosevelt is the man to do it remains to be seen. Favors No Parking Zone Around City Reservoir The ordinance gommittee of the common council voted last night to fecomrhend that parking be mro- hibited around Shuttle Mea- dow lake at any point within 100 feot of the lake shore. The ordi- nance {8 to be submitted to the coun- ofl at the suggestion of the water board, it having been found that the practice of parking has given rise to nuisances. No action was taken on the proposal that storage of fuel ofl be restricted. " This matter will come up at a meeting of the committee October 9. FOURTH WARD G. 0. P. MEETS A meeting of the Fourth Ward Republican club will be held next Friday evening at Republican head- quarters on Main street for the pur- pose of reorganization, and officers will be elected. Committees to han- ;dle details of the fall campaign in the ward will aiso be appointed. A membership campaign is to be launched. All Republicans in the fourth ward are eligible to member- ship. It's a proven fact that Herald | Classified ads are worthy of note. Something for All Nations ds of peoples, So most news stands are Note the They appear to outnumber en. \ |DR. FRANK CRANE'S DAILY EDITORIAL Truth in Advertising By DR. FRANK CRANE The American delegates to the Advertising Convention in England ngs were sald at this conwention to ising has passed from the region of to the realm of laws and customs, d upon the slogan, “Truth in Adver- This recognizes the great law of business which is that anyone must depend very largely upon the good will of his gustomers and that good will cannot be obtained unless his performance is equal to his profession. '—let the buyer beware—has passed. his customer, it s a_part of his call- nizes that unless he Waithfully fulfills \ {i order concern in Chi- it could be returned, at the expenst This is & novel and unusual d have been unheard of. The mer- ivilege and held thal | the buyer must take all the consequences of his purchase no matter how disappointing it was. Buginess is made up largely of purchased before. upon the fact that the merchant’s truthtul Naturally the buyer is skepti becn done, he is often deluded by ex state and do not overstate his case. on { based upon truth and honesty. In portion of the people and, more an | career. | There is no doubt th and the era of the business man is 3 calling above all others because it supplying mankind its needs, in ad and not to their death the disposition of any purchaser to return to t This good will cannot be o chant, therefore, will take carg that his advi Little by little, fraud and chicanery el trated that, as business rises to the dignity of a profession, it must be good will, which has been defined as he seller from whom he ha: btained unless it s founded representations have always been notwithstanding all that ha: t advertising. The wise me crtisemants habitaally unde: al and, travagan liminate themselves. It is dem so doing it attracts to itself the bes 4 more, business becomes a preferre/! hat the era of the priest and the soldier is pas t hand. .For business remains the epe is engaged In the grest businem ot ministering to the life of the Deepe Copyright, 1924, by The McClure's Newspaper Syndicate.