New Britain Herald Newspaper, August 26, 1924, Page 7

NEW BRITAIN DAILY HERALD, TUESDAY, AUGUST 26, 1024 "TAX FREE ° We invite every smoker in Your friends have told you. this city to take advantage Now know for yourself the of this startling offer. . value of the toasting process! We'vetoldyouabout Lucky We make this proposition Strike superiority. to win new friends; The regular price of a tin of 100 Lucky Strikes is 75¢ You pay the dealer only 45¢ We pay the Government Tax of 30¢ Act QIIiCk]y, as the dealer’s allotment at this price is limited. 10 Will be in effect when the dealer’s The r egular price supply ::1 this offer is sold. Smoke these 100 Lucky Strikes. Then you’ll know how the 45-minute toasting process adds to the flavor and improves the taste. LUCKY STHIKE e Cleanliness and Care in Manufacture Every Lucky Strike factory is a model of sanitation. Ru:ly how Alfred W. McCann, the noted food expert describes one of our factories: “White walls and ceil- ings, floors as clean as freshly chiseled marble, cutting machines and wrapping machines that take away from the human hand all Jehil and leave nothing to the human supervision but the watchfulness of trained oyes. Facts About E eall particulas tion to the made in the advertisement ad-|! advertisement, ose of which Is to mfi; riends for Lucky Btrike course, no surprising statement ot 1 publle, tiough, | ‘o the general pul we believe it w‘llfbc 2 irty cents. 8o nearly fifty cents ouf of every dollar you spend for cigarettes s spent by you for taxes, ‘This Is certainly thio Heaviest tax on an article of daily, ! univereal consumption, TheTobacco Industry|i and Taxes | The aggregate tax the tobacoo businees pi:uwl one exception, incoms taves the largest item of internalli revenue the federal government receives, Last (fiscal) year it amounted to $309,014,050.84. Of this enormous amount of §; - money the cigarette industry paid $182,715,735.98, or near| The immediately important Foint of the foregoing is the following: We believe you will | appreciate that when nearly § {fifty cents of every dollar paid § * | by you for cigarettes goes to the recetve for your money that is rarely§ - given in any commodity. That the publio ngprecinm this great value is shown by the enormous in- crease in the consumption of cigarettes, Our reasons for this tax free offer || We know this offer induces | men to try Lucky Strikes—it{' “Wins New Friends.” We know that a large per- centage of those who get ae- quainted with Lucky Strikes{! adopt them, i This ien't philanthropy merfi propaganda — just good busi-|| ness, as you'll agree. { The offer is limited, Wel{ cannot afford to keep it up. { We make it sensationally | generous 8o as to attraot atten- tio& vl ;)w e are not giving money away for the offer accomplishes | its purposes: Lucky Strike ! “Wins New Friends® Qurf volume increases, i Super-quality 1t is only by immense volume |; that we can produce such an| aristocratic ci te as Lut Strike at such a democral price, : Its quality is supreme be-f cause it has that costly, extra | process, toasting, which im- | proves the flavor and adds to} the taste of even the finest|i tobaccos that are used in Lucky | Strikes. We urge you to participate | in this ogerr—we want you to get acquainted with Lucky | Strikes. { We know a trial will make|' vou a permanent customer of |'