New Britain Herald Newspaper, May 14, 1924, Page 16

. pAsATITI ST TTISSTIAT SRR INE] 1 NS | ERERAATPEAT ENBEPSETIEAIM § 1T S As e sesenn 4 H : ¥ sery ~ETRITYYEN Why it Pays to Advertise in Good Hardwarey BECAUSE (1) It has the largest circulation of any trade journal in the hardware ficld. (2) Every issue reaches every dealer and every jobber every month. (3) Itsrate per page per thousand readers is the lowest in the hardware field. (4) Every issue is full of authoritative, prac- tical information for the trade. (5) The size is convenient; the magazine fits easily in the pocket. It is carried and kept and read from cover to cover. If you have a message for the hardware trade, GOOD HARDWARE is the medium to use. Tell All Your Trade All the Time Certain publications reach some of the hard- ware trade all of the time. Others may reach all of the trade some of the time. GOOD HARDWARE reaches all of the trade all of the time. GOOD HARDWARE will take your zd- vertisement, in full page size, to every hard- ware dealer and jobber in the country for less than one half cent each. NEW BRI l‘]\ DAITLY HER \l D, WEDNESDAY, ’\[L\\ ]1 192(. What One Hardware Dealer Wrote “I was on a Pullman on my way to the Hard- ware Convention at Kansas City and having just got my, current number of GOOD HARDWARE I, as usual, dropped it in my pocket. On this Pullman car I saw four other dealers reading GOOD HARDWARE.” Think it over. Five hardware dealers on their way to the convention, posting them- selves on the latest doings in their trade, and ALL FIVE of them reading GOOD HARD- WARE—the logical medium in which to ad- vertise your products to the hardware trade. Are You Telling Him About Your Goods ? “Of the six trade journals that I take I get more real good out of GOOD HARDWARE than any other two. Seldom an issue reaches me but what I find some new goods adver- tised that I am interested in.” That is part of a letter from a representa- tive hardware dealer. Will he and the rest of the 45,000 dealers and jobbers that are reached every month find your advertise- ment in the next issue? They will be looking for it. A prominent hardware dealer said to us the other day: “GOOD HARDWARE has more good stuff in it than a lot of magazines that cost real money. Where do you get off sending it to me free?” That's a fair question. People always wonder where the catch is when they seem to be getting something for nothing. But there are no strings connected to GOOD HARDWARE. If you are a hardware dealer, you are getting GOOD HARD- WARE every month with the compliments of The Butterick Publishing Company and you will never get a bill for it. How Can We Afford To Do It? How can we afford to send you a fine maga- zine like GOOD HARDWARE every month free of charge? The reason is very simple. By far the greatest part of the revenue received by practically every publisher comes from advertisers. The publisher sells the adver- tiser circulation of interested readers. In order to get this circulation almost all pub- lishers sell their magazines to subscribers for less than the cost of production. The publishers of GOOD HARDWARE have gone one logical step further. They send GOOD HARDWARE to everyone in the hardware trade free. This circulation, reaching everyone in the trade, is obviously worth more to advertisers than the much smaller circulation which can be secured by selling subscriptions. GOOD HARDWARE The Most “Shoe Leather” in the Hardware Figld The best hardware salesmen we know are famous in the trade for using up shoe leather. They know there is no substitute for *“cov- erage”. Among hardware publications GOOD HARDWARE is the most energetic sales- man. Full of pep and ideas it goes into 45,000 hardware stores every month. The next largest paper calls on less than half as many dealers during the same period. In advertising as in personal selling there is no substitute for ‘‘coverage”. If you don't call, you don'’t sell. What the Hardware Dealer Wants GOOD HARDWARE contains no market reports, no convention notes, no write-ups, no empty theories, no windy advice, no dreams, no hokum. What it does contain is honest practical selling talk on how to move the goods from the back room out through the front door at a profit. Your advertisement in GOOD HARD- WARE in full page space will reach every dealer and every jobber in the country every month for less than one-half cent each. has proved mgt the increased advertising revenue thus obtained is more profitable than the smaller advertising revenue which results from a more limited paid circulation. It is a better and more profitable proposi- tion all around. Better for you because you get GOOD HARDWARE for nothing. Better for the advertiser because he reaches every- one in the hardware trade at a smaller cost per reader. Better for us because we make more money that way. Incidentally, there is one way you can help us give you a better and more interesting magazine each month. When you write a jobber or a manufacturer about something advertised in GOOD HARDWARE, just say : “I saw it advertised in GOOD HARD- WARE.” £ NAT JONAL “ .W m\f U \H* | mm‘ s qm(k 'fl 2 £ ‘1 See v-l' " Published by Butterick Also publishers of The Delineator, The Designer, Everybody’s, Adventure, Progressive Grocer. Good Hardware With 45,000 Circulation Reaches them all