New Britain Herald Newspaper, January 14, 1924, Page 5

NEW BRITAIN DAILY HERALD, MONDAY, JANUARY 14, 1924, We pay the Government tax of 6c, Merely hand to your ‘ dealer the coupon below with 9¢ and get a package of 20 Lucky. Strike Cigarettes Today! Change to the Brand that Never Changes The Quality of Lucky Strike today and tomorrow only for [NOTE: The United States Government, through the Internal Revenue Department collects 6¢ on every package of twenty cigarettes as evidenced by the Revenue Stamp Why we want EveryManin NewBritain to try Lucky Strike To men who have not yet tried Lucky Strike This is not philanthropy,: just business. You are introduced. to a cigarette today which sooner or later you're bound to try. This merely hastens that happy time. Tear off the coupon now. ‘We have found that 88% of the men who try Lucky Strike immediately adopt them. So to introduce you to Lucky Strike we ° can well afford to make this special offer of paying the 6¢c Government tax today - ourselves.' No words can do justice to the Toasted Process in Lucky Strike, It takes us an extra 45 minutes to toast the flavor in, but it takes you only a moment to try the flavor out—the test of the toasting is the tasting. Smoke this package tax free—you'll get acquainted with a cigarette so balanced in the blend, so mild in the flavor, so smooth in the smoking and so fragrant with the sealed-in-virtues of the toasted process, that you'll change to this brand that never changes—and you'll never change again. To men who already smoke Lucky Strike We want you, too, to get this fax free package, maybe to pass it on to a friend who doesn’t yet know the pleasure you know. Let him enjoy Lucky Strike as you do. Tell him to try one package and then see if he agrees with you and millions of others that there's no cigarette with such char« acteristic superiority. Tell him why you prefer Lucky Strike. Tell him that the extra 45 minutes of toast- ing insures a flavor that never varies, He'll find, as you have, that this is a cigarette which can be continuously enjoyed. The flavor never varies. Some one introduced vou to your first Lucky Strike and you recall it as a lucky discovery. So pass the good word along. Give some friend the same opportunity, Tear out the coupon now. Guaranteed vy GOOD for one package of 20 LUCKY STRIKE Cigarettes—~TAX FREE GOOD ONLY ~ Jan. 14 and 15, 1924 Masi be presented to your retad desler We simply ask you 1o pay 9¢ for the cigaretren If you live out of town or if for any reason whatsoever you cannot Government tax today only. conveniently redeem this coupon through your retail dealer, simply mail it to us with 9¢ in stamps for the cigarettes, fax free, and your name and address plainly written. We will forward you fax free a package of Lucky Strike Cigarettes, The American Tobacco Co., Inc., 111 Fifth Avenue, New York City.