New Britain Herald Newspaper, December 26, 1923, Page 3

NEW BRITAIN DAILY HERALD, WEDNESUDAY, DECEMBER 26, 192 ~ JANUARY _ OF OUR REGULAR STOCK OF CLEAN DEPENDABLE MERCHANDISE IS NOW IN PROGRESS An annual event of great importance. Genuine Reductions on seasonable, desirable, apparel and household articles. An opportunity for substantial cash savings. LOOK F LOOK FOR THE YELLOW AND RED e TICKETS. THE SIGN OF ECONOMY TICKETS. THE SIGN OF ECONOMY ' H E /a z New Britain folks will welcome this announce- The greatest sale of the year at New Britain’s IRPATES | VA ment, knowing the assertions to be strictly ALUE (.lVIN(. STORM greatest value giving store. bona-fide. iak A T AT 9p ‘\u chosen, for constructive service h S arty to foroig oM niet Dartic T B < " 55, BENCH SECRETARY HUGHES. IS [y o waieammiy, ** | New Budget of France s - RENG N(W H S ot iy ot g Commemnint wertics| RICKARD MAKES DENIAL ON MAss. B¢ In his acceptance Secretary Hughes Pldccd at (.ood Figures PR s Soston, Dec. 26 —Governor Cox tos KN[GHT OF ROUND TABLE‘“HIN “The honor is highly appreci- | B lated Pr The Dtanin s Arae, i as derie B, Green- ated, and in view of the sentiments " o' 26, — rance’s hudget ¢ Bio AeBAFMERY oeithing 'the Fight Promoter Says He Has Made ¢ vacancy on 5 |Which animate the organization as a |for mext year, submisted to the scn b St Ul 1 ! ench caused by Membership in Exclusive Society s non-political, non-sectarian, friendship |ate today ~m|1 Hatesi ths Beoles aonitt olo No Proposals for Jefivies to Train the olevation of Ju William € lelub, devoted to loyal cooperative liv- |shows between the Soviet republic and j Wait to the supreme court o Communist Internationale is not| Firpo for Fight Limited to 128 Thronghoit ‘i,,,. and in view of the emphasis plac es, The reee 1,»v~. A q . MO Ed( . S H Ch ed subject to doubt, This connection is . - — Be World [ed upon the loyal service of citizens | : j against SCOW Eaitor ays (] a[]g B0 001y oFia Rl i e R B oTk Dt 180 Tax Rkard [in the performance of public duty, it he favor o Sl i tona Vit e likd’ kDS b pe Champ | Oakland, Cal, Dec. 26.~-Seeretary |Bives me much pleasure to accept.” i nle u stead) S [A i l e, the Communist In tionale | MeNt with J. J. Jeffrics, former . b , ase In tax g . attributed ense 0 l'IICC & aaBAe '::m‘ il B On donale | veight ¢ i mpior nlm r to manag of State Charles Fvans Hughes has | partly to the of husiness A i o Leen made the third honorary knight | |through lo . which is tend ‘y‘- . ”thnm Yioonnecing N ih Novist | AL m'. gy ‘ hroug i : oy g ) sla. Tt is not a question of mate. (FINE campaign in this country next ;u the Round Table, it is announced lqyief Fakes Collections in Peckskil M8 to ince M £ ¢ | support, about which the bour-|¥'ar I'he promote ed he knew ere by J. A, McDonald, secretary of Vpiscopak Church, t e e ko) the international board of l.oyal ; . Knights of the Round Table. Mem- bership in the honorary knights is limited to 128 throughout the world, in imitation of the number said to w o ita finanes ll\ll\lll‘\)‘ll‘l surplus of (flnllu\m‘ 1= CHURCH BOXES ROBBED. cus makes So much noise, ar INTERESTING CEREMONY, ¢d in today's insuc € er th which, in the lq t part, belon Pecks Dec, The police werd s fsliparn notified ¥ rday that three Christ Rome, Dec An interes A i ekl o 4 Tetbaat realms 8. In any case ¥ Firpo denied a report that mas collection boxes In 8t Peter's) ceremony occurred today ¥ l ort which, for i o8 I been offered 275,00 opal church on North Division | sical — Academ of Santa il b | igilistic enterprises gtreot had been robbed of their cash Where honorary —membership BiA eha s that Lhe Batl eatended to the Soviet ic r ing the famine of last ot less BIRTH AT HOSPITAT quotation of an artiele from stance have made up the ancient round table ) of King Arthur, oantents by & burglar, conferred upon Professor Felix Kotive rOvSINHORALE. Doatedandl Dl The Loyal Knights of the Round Fleming Cook, u church attendunt, Mmond, director of the musieal section |y, o5y 0 e hers was| R : "" ikl Table 18 a luncheon-serviee club simj- | notificd 1 Rev, Dr. Hyde, who in-|©f the American Academy in Rome. |, vy gippe o boetween the com- | p :\,:m \”mm” st Sl lar to Rotary; it emphasizes loyal per- The thief had the heart I'rofessor Lamon munist internation and the AL o formance of the responsibilities of save 15 cents In one of the two cclve this honor since Richardleocomment. Stekioy The | citizenship, and a cooperative spirit in en boxes. He carried off a me. | Strauss retary Hughes of Issucd any ata cach community, The loyal knights to box with the evident intention - —— sense of the artiele Saer aug Ch appoint the honorary knights, a trib- of breaking it open at a safe distance YOUTHIUL BANDITS ACTIVE M Hug! ity it G "“ 25 vte conferred only in recognition of | from the ehurch, Tuckahoe, N, Y e 26, f . 3 s exceptional serviee to humanity, The | The total amount the theft yielded youthful bhandits today bound first two to be elevated to the knight- the robber is not known, but there | gagged J. Minchitel, a jeweler. Lood were Thomas A. Edison and were many sliver coins in the three aped with stones valued at $5,00 Luther Burbank. Then Mr. Hughes | boxes, to 810,000 ternal coine 1 have b o words, 1 st A 1 ¢ P . Heense Oranzo Ma CHOATE STAR LOSES d A8 the first to re tussian that, by « \ the n. | It Main street, He New York, Dec, 26 ner My ¢ e consclously | Pack o Hawkin rect, |round nationa I committed forgery fm"lm o v - sionship tens r Hi by nie teyder Comparing extracts from the arti : [ YA e . bt apdie el et e cle of November 2, with the Iwording cited by Sceretary Hughes, Two Sides of Turnover G sl e heatet Willimery @, T 1o anyone ax an unrepudiable fact.” | (The passage in question, as con tatned in a translation of the article \ INCORPORATED Saturday || made v ash by the 177 MAIN STREET The alert business man dealing with consumer preference. With this de- ! present day conditions knows that mand as a fact all selling plans have vestia ia the N 9 York publl o a in the Nev stk publicity 14 the big word today is “Turnover.” a chance to succeed, Without it they Lrary was as follows SEM[_ANNUAL Whether he be a merchant, manufac- fail. The only chance for salesman- Dut, hontver, oo as turer, jobber, or banker, he sees that ship to succeed without an existing the chrono B 2 one thing with a clear vision unbiased demand is for salesmanship to as- 1 on their histo p by the limits of his own business. It sume the task that belongs to ad- oy : it 11 is in the air, and on the tip of every vertising—the task of creating de- tongue. mand. munint rnath ) % e 3 i had not been admitted many. dmes by GREAT REDUCTIONS ON ALL And yet many of them-—entirely If the present efforts that are i too many—are thinking on only one being put into selling were amply i . eless side of Turnover. They think of it as suppoited by a corresponding ~ffnt t 1t i MILLINERY AND HOSIERY meaning rapid selling — pulting to create consumer demand throurh . money in and getting it out quickly Advertising, the business conditions and at a profit. They realize that of this country would be rapid!y they must put greatly increased ef- changed into an era of great pros- e e A e e o e T e .y e gy forts back of all their plans for perity—in spite of Old World condi- in 1 mber art Mr. | selling and distribution. tions and everything else, tted 1 : : The The other half of Turnover is the The proof of this is in the fact consumer. All selling plans and ef- that right now, under these very con- ¥ sk i forts fail if the consumer doesn't ditions, the manufacturers who are - A SR TR N want to buy. Ilis desire for the pro- putting proper emphasis on creating y v to t : duct must be created. He must 1neet a demand for their product, as well . e ¥ Communist ° ® Y o —— the seller half way. He must be in as selling it, are doing a big business a mood to buy before the salesman and are actually getting the high meets him across the counter. turnover that others are trving so | i 1 — That is the function of Advertis- strenuously to get through intensive | REDUCTION ON ALL HATS OVER ing—to create consumer demand and selling. $5.00 These are all new styles The Herald is a member of the A. B. C. and would be pleased to submit a copy of the latest circulation repqrt 10,000 DISTRIBUTED DAILY - 50c - ;5,‘ 00| = s215 Var ull HOSIERY THE HERALD HAS BY FAR THE LARGEST CIRCULATION ; ’ Regular £1.95 oking e top Sale OF ANY NEW BRITAIN NEWSPAPER ¢ ric il $1.65 $1 .95 $1.65 Demand Circulation Proof When Buying Space - : All Hosier ncluded in this sal e except a few restricted brands 209% Reduction on all Beaded Bags