New Britain Herald Newspaper, December 11, 1923, Page 12

12 MEXIGAN SITUATION SONEWHAT BETTER Communication Witli Mexico City Is Resuied From Portland communication BATCH ot pip- ing hot Biscuits nicely browned, with butter and pre- serves — popular morning, noon or night. | Bake it BESTwith DAVIS ' BAKING POWDER re hailing her as the prettiest her Why Rodolph Vale aid so, didn't he? Oh, yes, w t her w t's Irern ylan She Portlan midst name Accused of Stealing Five Tons of Sugar in Sacks Bridgepc 1.—M ael Kiley, bonds of the alieged ve tons of sugar fron Grain Corporation's warehouse last Monday night, Dec - | Of the 108 sacks of sugar al. | om the | recovered last e rear of Wil- store at claims he bought wit GEN. CALLES on Capitol P v Advance " 69 Probably Wil Recover, Doctor Says 1.—Dr. A. H. Roth, | ° Weiss Erie, Pa., D¢ fwho is attending P il today HEAR COOLIDGE TALK British Radio Pans Report Having Heard President’s Address MAHOGANY FINISHED ROCKER With Tapestry Spring Seat $15.00 O AR GENUINE REED CHAIR With Spring Seat and Tapestry Cushion; Exactly As Pictured FIRESIDE ROCKER (OR CHAIR) Solid Mahogany Frame Covered In Velour or Tapestry; Exactly As Pictured $39.00 MAHOGANY FINISHED WINDSOR $7.95 THE POPULAR COXWELL CHAIR Well Made in Good Tapestry $59.00 CANE FIRESIDE CHAIR (OR ROCKER) With Decorated Frame; Exactly As Pictured $22.00 B. C. PORTER SONS We Cash Xmas Club Checks From All Banks AUTO STRIKES SMALL BOY Matthew P, Ryah of 4% Wallace street, Bristol, reported to the police | last night that his car had struck a small boy, Joseph Mankus, of 360 Burritt street, at the corner of West Nyan ran in Main and High streets, Mr. told the police that the boy front of his car to the New Britain General hospital where he was found to have body bruises and lacerations of the face Two Sides of Turnover Winter's winds are screeching across Five thousand chickens were suffocated durin ga fire in a dairy company’s plant in Toledo, O. A lone ferret, kept in the building to chase away rats, came out unseathed. He was found huddled close to the floor where there was a layver of farily fresh air. Mr. Ferret was badly frightened, to sa; pre a SWing—r 3 OUR CHRISTMAS PRESENT ¥ TO YOU orthern states. And in some of | 4ng nowdrifts are beginning to down in Florida, society al t Just tty Phi Had Pimples And Blisters On Face Cuticura Healed “ My face began to itch and small pimples and blisters appeared which later broke and dis- charged water. | had to scratch on account of the irritation, which madethe eruptions bleed. 1 could not put my hands in water, The trouble lasted for two years. “1 was treated without any per- manent reliel. A friend told me to try Cuticura Soap and Ointment so 1 purchased some, and after using two boxes »f Cuticura Ointment together with the Cuticura Soap, I was completely bealed.” (Signed Miss Martha Prenosil, 371 Main St., West Springfield, Mass., Mar 16, 1923. Cuticura Soap, Ointmentand Tai- cum are all you need for all toilet 19es. Bathe with Sosp, soothe with Ointment, dust with Talcum. Froe by sl A44c wdon v, Dopt » Boid evary 17 e a7t O mtment 9 and B Taoum 5= FEC *haves without P L % 3 tr body. The boy was taken ,l | | e Christmas gifts which the man Appreciates most come from a Tobacco Shop. = GIFTS FOR MEN' His favorite Cigar—a distinc- tve Pipe—his prefercd Smok- ing Tobacco—a special pack- ing of his most-liked Cigar- ettes—these are the gifts which the man warms up 1o, GIFTS for A Wide Variety of appro- priate Gifts for Men are here for you to select from. Priced Most Moderately ( ourteons Attention to Ladies QUALITY SMOKE SHOP 70 1-2 West Main Streect EVERY ELEVENTH GREETING CARDS CUS- TOMER GETS THEIR ENTIRE PURCHASE 3 FREE OF CHARGE — LARGEST DISPLAY IN TOWN TO SELECT FROM. OHRNSTEDT’S the least, when E. -5 W : o A. Erswell, one of the company’s employes, brought him c'ut.I ay}'ter 72 WEST MAIN STREET i the blaze bs” #een extinguished. | | The alert business man dealing with present day conditions knows that the big word today is “Turnover.” Whether he be a merchant, manufac- turer, jobber, or banker, he sees that one thing with a clear vision unbiased by the limits of his own business. It is in the air, and on the tip of every tongue. And yet many of them—entirely too many—are thinking on only one side of Turnover. They think of it as meaning rapid selling — putting money in and getting it out quickly and at a profit. They realize that they must put greatly increased ef- forts back of all their plans for selling and distribution. The other half of Turnover is the consumer. All selling plans and ef- forts fail if the consumer doesn't want to buy. His desire for the pro- duct must be created. He must meet the seller half way. He must be in a mood to buy before the salesman meets him across the counter. That is the function of Advertis- ing—to create consumer demand and consumer preference. With this de- mand as a fact all selling plans have a chance to succeed. Without it they fail. The only chance for salesman- ship to succeed without an existing demand is for salesmanship to as- sume the task that belongs to ad- vertising—the task of creating de- mand. If the present efforts that are being put into selling were amply supported by a corresponding =ffort to create consumer demand through Advertising, the business conditions of this country would be rapidly changed into an era of great pros- perity—in spite of Old World condi- tions and everything else. The proof of this is in the fact that right now, under these very con- ditions, the manufacturers who are putting proper emphasis on creating a demand for their product, as well as selling it, are doing a big business and are actually getting the high turnover that others are trying so strenuously to get through intensive selling. The Herald is a member of the A. B. C. and would be pleased to submit a copy of the latest circulation report 10,000 DISTRIBUTED DAILY THE HERALD HAS BY FAR THE LARGEST CIRCULATION OF ANY NEW BRITAIN NEWSPAPER Demand Circulation Proof When Buying Space