New Britain Herald Newspaper, October 23, 1923, Page 5

‘m BRITAIN DAILY HERALD, TUESDAY, OCTODER 23, 1023, A TWO-DAY CHALLENGE SALE WEDNESDAY AND THURSDAY We intend to make this Sale one that will long be remembered as the GREATEST VALUE GIVING SALE ever held in New Britain. Coats, Suits and Dresses at prices way below cost. If you are planning on buying Coat, Suit or Dress elsewhere— don’t decide until you have seen these wonderful offerings first. tew Britains Shopping Cinlaii " La RV o - THE 55 STORE ,.».h« t COATS FALL SUITS For $12.85| $10.00 Mannish Sport Coats of Velour, Over- plaids and Camelaire Cloth, slim line, side fastening and side tie effects, all fully lined. Impossible to duplicate elsewhere for less than their original price, $19.95. $25.00 COATS For $17.85 They are the smartest imaginable coats of Polaires, Roman Stripes, Fancy Plaids, as well as plain concervative shades. Some are trimmed with large fur collars; others with plain self collars; side fastening styles or full flare; belted models. $35.00 COATS For $25.00 Luxurious Fur Trimmed Coats, at a ridiculous price for two days only. . We are going the limit to make this sale one of the greatest features in the history of this store. It is impossible to duplicate these coats for $25.00—so that’s’a tip and get yours in this sale beginning tomorrow. New Fall Hats Two reels of smart fur trimmed suits of Brown, Grey, Tan and Navy; new fall styles, plainly tailored or trimmed with fancy self colored embroidery; all sizes.. Values up to $35.00. SPECIAL FEATURE 125 Boys’ All-Wool ¢ Jersey Suits $2.79 $4.98. Balkan, Middy and Peter Pan stylee of pre-shrunk all wool jersey. Tweed mix- tures and serge; sizes 3 to 9 years: Browns, Blues, Navys, Greens and Tans. This Sale for Wednesday and Thursday Only See Window Display 65 Brushed Jersey Coat Sweaters For Men, Women g Ii;ow:; o and Boys Sizes 34 to 46 $4.95 and $5.95 15% OFF ALL CHILDREN’S COATS DURING THIS SALE Wednesday and Thursday Only $3.00 Velvet, Satin, Gold and Silver Brocade, Tur- bans, Pokes, off-the-face and large shapes, os- trich, ribbon and fur trlmmed wonderful values. L sw Britains ’/)u;pmp Center R THE { SIQR[ Y80 to 386 ‘1/ \§/. w /'/0« o for /b /4,‘4 ay DRESSES For $9.00 Dresses of Canton Crepe, Crepe de Chine, Novelty Wool Fabrics and Serge; also lace combinations, in straight line and tube effects, with bead, flower, lace and pleated trimmings. $19.95 DRESSES For $12.85 Charmeuse, Canton Crepe, Satin Can- ton, Crepe de Chine, Poiret Twill and Men’s Wear Serge. Youthful straight line models, bouffant styles, with new novelty trimming features; all sizes. $24.50 DRESSES For $15.85 Yes, and dresses in this lot that sell regularly for $29.50 and $35.00. A wonder- ful assortment of Canton Crepes, Georg- ettes, Satin-faced Cantons, Poiret Twill, lace and Georgette in the desirable Navy and Black, Grey, Cocoa and Brown. Marvellous creations at a ridiculously low price that should attract every woman in New Britain to this store during this sale.