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g e i A NEW BRITAIN DAILY HERALD, MONDAY, JUNE POSTAL CONVENTION Convention of Clevks Will be Held El Paso; Congress May be Asked to Raise Thelr Pay E! Paso, June 35.—Dust stirred by Pon Juan Onate on his way to settle Santa Fe more than three centuries age will be on the heels of delegates here to attend the national federation of post offiee eclerk's convention Sep tember 3 to 7. Every state in the union will be represented Congress may be asked to inerease the pay of post office clerks, if the Pigh cost of living does not go dewn in the meantime, according to officials of the federation who are here mak- ing arrangements for the convention Other legislation which will eome up for endorsement ineludes Credit for ene hour for each (8 minules w tays AR annusl vacation of 30 daye Although the federation new seven viee presidents, It is elaimed the rapid grewth of the erganization demands the addition of from four to eight mere, and this question will be voled on Under the present rules the large eitles, sueh as New York and Chicage, are entitled 1o & maxi mum of fAve delegates and as many votes, while a post office with haif & doaen men may have one delegate and one vote. The larger eities are ask ing for a different is of representa tion Special Notice §t, Peter's Society will held a pine. ehie and whist Tuesday evening at Bt Peter's ehureh hall I ng ma PARADE Speaker Advises Ku Klux Klan to Use Society and K as Models of Loyalty, Bayshore, N. ¥ Twenty five thousand members of the HHely Name society of the Brooklyn held their annual rally here yesterd with speakers advising the Ku Klux Klan, which is numerically strong in this seetion, to use the seelety and the Knights of Columbus as medels of loyalty There were 25 bands to supply the musie to the marchers from 260 par ishes, The parade lasted two hours and waa from the station through the main street to a fleld on the outskirts of ¢ June 25 diocese f tlown where & 1aFr Was erecte police and fire members of the Holy Name They were In unl carvied peo ¢ J. Donoven, of department were in the ““ ie 3t the polies ihs Rey AJ\.nx Bayshore, was chair man, and he was the speaker who set the Catholic organizsations up as mod els. He said the Holy Name soelety and the Koman Cathelie ehureh were a8 patriotie and leyal to the United Btates as any other arganization in the country He was enthusiastically cheered during his remarks and at the close three rousing eheers were given Another speaker waa Dr. John G Coyle, state deputy of the Knights of Columbus Mass was celebrated by the Rev, James H. Casey, pastor of $t. Joseph's ehureh, Rabylon, assisted by Fathers Thomas Connelly, of ¥ »! Isiip and Themas K. Fenarty of Joseph's ehureh, Ronkenkoma, Th: The meeting closed with the singing of the | € hymn, “Heoly God We Pralse Thy Name" TAILOR-MADE ADVERTISING ing is an instrument put into his hands for One great fact must be remembered by those who have made the decision to advertise. The advertising plan must fit the business to which it is applied. There are no ready-to- wear advertising plans; each one must bt tailor made. The purpose of advertising is to increase business and not to relieve any one of his ar- duous duties. The manufacturer’s salesman who regards advertising as a substitute for his own efforts has missed the point. His ef- forts are needed more than ever to support the advertising and put it across, His re- ward is larger sales. Likewise, the merchant who chooses the advertised brands because they are “soft and easy” selling, has overlooked the essential idea. not the big important truth. Rather, tertainly they sell easier; but this is he should see that the manufacturer’s advertis- THEM DAYS IS GONE FOREVER T SAY, O FAMISHED ! - A BIT — EH, WHAT? D DEAR, I'M increasing his volume and speeding up his turnover, Looking at the matter in this light, he will bend every effort to cooperate with the advertising and seek to make it pay him additional profits. Advertising is not a form of perpetual mo- tion that goes on forever without human as- sistance. The biggest problem any man has to settle after he has determined to adver- tise, and decided how to advertise, is this: How can I use my advertising so as to get the most out of it? Without close-linked co- operation it dissipates its force into air. It must be hitched on to a business proper- ly. Then it must be utilized with intelligence. When these conditions are fulfilled it does a type of work for which there is no efficient substitute. Published by the New Britain Herald in co-operation { with the American Association of Advertising Agencies THE HERALD HAS BY FAR THE LARGEST CIRCULA- TION OF ANY PAPER PUBLISHED IN NEW BRITAIN MORE THAN 9,000 DISTRIBUTED DAILY It is the Only Local Newspaper With An Audited Circulation LET US FeAST POLLY AND HER T'SAY YOURE GONAA CALL 286 ATTEND OUTING OF UNIVERSAL CLUB Day Sports Enjoyed on Banks of Farm@nglon. !ur Avon About 356 U'niversal club members enjeyed their sixth annual dpring out- ing Saturday at Pine Greve on the | Parmington river near Aven | A dinner of hamburg steak, pota- | toes, peas, rolls and coffee and waters | | melons was served at 1 o'cloek. O, A Marsh was chairman of the ecooking | committee and F 1 Hoyle had The record of last | ’nu was equaled—286 men being served in 14 minutes, H. A, Traver| | acting as general eats ehalrman. After the dinner the sports eom- | with W, A, Forsyth ehairman, an off the following events, Back race——lst prize, pearl handle | pocket knife, won by Mr, Plant; 2nd, prize, stag handle poecket knife, won by Mr, Hedrick, eharge of serving mittee, two Three legged race——I1st prize, Universal razors, won by Paul and Venberg; 2nd prize, two pocketknives, won hy Plant and Rerry. 100 yard dash-—Ist prize, carving set, won by Mr, Cherback; Ind prige, teaball teapot, won by T, Basil Pototo race-—1st prize, sot knives | and forks, won by Mr, Paul; 2nd prize, palr shears, won by Mr, Berry, Bhot put—1st prize, lunch box, \vanj by H. Zajkowski; Ind prize, sugar | shell, won by A, Beifle, Shoe race 15t prize, convex kettle, won by B. Clark, Jr. 2nd prize, vacuum bottle, won by Mr. Paul, Baseball game-—Prize, box clgars to team captained by F, Ohlson, the oth- er team captained by T. Basil, score 11 to 2. “Joe" Lamb Bums Up the Paths, The feature of the game was “mi way J. I, Lamb came back and showed the young fellows how they did it in the good old days making two runs for the winners, Following the baseball game and sports came a surprise in the way or’ four boxing bhouts, specially arranged | by Jack Hartney, the club president, The first three bouts were two rounds each, between Lew Basll and Bill Burgess, I"rank and Charles Newbart, Tom Basil and Fred Dewey. Having fought to a draw in each instance two fiyweight scrappers, Mike Erno and Tony Gerrero, fought three speedy rounds to a draw. The prizes were presented by O. A. Anderson, chair- man of the social committee. A lunch of “all hots”, donghnuts and coffee was then served and the party was over, A hurdy-gurdy plano furnished by courtesy of C. L. Pierce, helped entertain between acts, « Transportation was furnished by the members in 70 autos under direc- tion of B. W. Clark, chairman of the traffic committee. ENGAGEMENT ANNOUNCED Mr. and Mrs. Jole Danfelson of Kelsey street announce the engage- ment of their daughter, Miss Bertha M. Danielson, to Carl E. Berry, son of Mr. and Mrs. Andrew Berry of Park street. The quarterly meeting of the board of directors of the Commercial Trust company was held at 10:30 o'clock this morning. The regular dividend was voted, to be paid at the close of business on June 30th. President James M. Curtin presided for the first § time since his illness. ENGAGEMENT ANNOUNCED. Mr. and Mrs., Joseph W. Brindley announce the engagement of their daughter, Florence Agatha, to Fred- erick C. Hillier, son of Mr. and Mrs. Charles Hilller of Worcester, Mass, AUSTRALIAN TEAM ARRIVES Vancouver, B. C,, June 25.—The Canadian Australian steamer Makira has arrived here with the Australian Davis cup tennis team. | CADILLAC, JEWETT & | CHEVROLET touring, 0. HERALD T H E “WANT ADS” Alphatetionlly Armuged Por Quick and Beady Rolerencs LINE RATES FOR NSECUTIVE INSBRTIONS Nae lne Hne oo Mne lHne Hee 0 u Fearly Grder nuu Upon Applicstion Count § words to & las 14 lines 1o an inch, Mintmum Spacs, Mipimum Hoek O No Ad Aceepied Aftar l P l- Cinsaified Page o A\uu Day. Ads Accaplod O 'umr Por Call 955 And For Convenience of (‘w Ask For & "Want 44" Operst ‘ ANNOUNCEMEN | id_Nurserymen, L TAPANESE priver, 3 r 100, Barberty bush, n, Bmall geranium geranium plants, § to ach; geranium runu . , 35c each or §4.0 d 30c & dox, Astors GALIFORNTA AND ft. high at §3.00 frult trees, evers 26 NURBEYMAN - fruit trees, berri o dsinl prun. ing_work, Simonsen, Phone 3125-3. FOTTED plnm- u\d at Rowers. Funeral | yorke s o n Greenhouses, 617 Chure) l. "Gl' Lost and Found 5 BLACK TORTOIE shell glasses Tont on Main or West Main 8t. last night at § o'clock, Finder return to Herald office, | AUTOMOTIVE | Autos And Trucks For Sale | ATIEN 19 s good raning andition pholeery MK Rew | | . _Phe - { F USED CARS FOR ONB l WBEK ONLY BiG™ SALES We are overstocked. §t will pay do8 10 look them over, The Falr Bachangs. #8 Avch Bt i'-”t Tadner, 1L 3 g ton vy geod. Just (horeughiy _Bagied. ©. 4. Bencs 81 Nats & Buiok Ton. 1088 truck; new, uaed N unnn.-.u-mu-unuum N. B, Buick Co, 338 Arch Plou 2601, UIOK—Late THIT Tourng a1l oW tires, saubbers, Jus sefiniahed, oaly §008 CHOICEST USED CARS IN THE CITY= Hupmeblie, 1872, touring. l Buisk, 1019 covpe, Willys-Knight 7 pass, sedan, YNEXT TO A NEW BUICK '8 A USED BUICK." Chevrelet roadster, 1921, 1919 Chevrolet sedan ¥, B, 'clock. Pick out your used car and call for demonstration. Open every evening uatll # ¥, J. Foley, Mgr, of Used Car Dept. Trades on mew and used cars constdered, 50 GOLD PIECE 1ot at Bhuttls Meadow | club, Finder please return to Heral recelve reward —_—————————— Store Announcements 1 WANTED—1,000 men, women ana_childres. to be well dressed on easy weekly pr/- ments, Boston Clothing Store, 63 Chrch __Bt. Next to Herald ofice. YOU forget something, that when you buy A camera from us it is not & sale until you make good snap shots, ral; Buy your camera here. Arcade Studio, ' AUTOMOTIVE ] d Truck A;aldu BUICK MOTOR CARS-—‘'Better car are ing bullt and Bulck s bullding th New Britain Bulck Co., 225 Arch street. Telephone 2607, PAIGE CARB— Lash Motor Co. “A Reputable Concern,” West _Main, Corner Liucoln Bt CHANDLER and Cleveland motcr cars and accessories. American Sales Co, 8 Elm Bt, sedan, $860; F, Britaln Motor 8al D OVERLAND motor cars. and Service. R. C. Rudolph, 127 DODGE BROTHERS_MOTOR CARS—Balés and service. 5. & F. Motor Co., 185 Elm 8t., Cor. Frankiin; pho: DURANT AND BTAR motor cars. Bales and service, “Just Real Good Cars.” C. _A. Bence, 18 Main 8t. Phone 2315, FORD CARS, Fordson tractor. Bales serv- ice; genulne parts and accessories. Auto- _motive Bales & Bervice Co, 200 E. M HUDBON AND FSSEX—Americ car values. Bee the new coache man Auto Eales Co, Sales and Bervice, _130_Arch 8t. Phone_ 2109, HUPMOBILE CARS—8ales and service, City Service Station, Hartford Ave, Corner Btunley, and 18 Main St. A. M. Paonessa. LEXINGTON—HIgh grade motcr cars. Sales and service, . A, Bence, 61 Main Bt. Phone 2216. MOTOR CARS—Favorably known MOON the world over, F. L. Green, Sales and Phone 2899, Bervice, 227 Glen B8t. NASH and Oakland motor cars, BSales and service. A. G. Hawker, 68 Elm St. Tele- _phone_2486. REO MOTOR CARS and trucke, Fenneth M. Bearlo & Co. Bales and service. Cor. Elm and Park Bts, New Britaln, Conn. Tele- phone 2110, STUDEBAKERS—Light six touring, §976; special six touring, §1,275; big six four! $1,750; F. O. B. factory. M, Irving 163 Arch 8t. “This 18 a Studebaker ye: e WILLYS-KNIGHT motor cars, sales and sorvice. “The Sleeve Valve Motor.” R. C. Rufolph, 127 Cherry 8t. Phone 2051-2, “Over On The QUITE SO, OLD THING ! — JUST FOLLOW ME— I KAOW A SPLENDID SPOT! - Jersey Side. % AH- HERE’S THE PLACE ! T KNOW (T WELLL - 1'VE DINED HERE QUITE A wr! COURSE | MEAANS IT, wAL, IlLL BETCHA A BUCK VER < SKAIRT TO DO 1T H THEM DAYS IS GONE FOREVER' BY CLIFF STERRETT NEW BRITAIN BUICK CO. 215 ARCH 8T, PHONE 2607 DODGE 1916 rondster In_fine shape, good tires; looks very good. New Britain Buick Co., 226 Arch 8t.; 'phone 2607. DAVIS BEDAN, 1032, Slightly used, fully equipped. Wil sell for than halt price, Aaron G, Cohen, . 185 Park 8., Hartford, Open even! FORD! FORDS!— 1917 runabout 1918 chassis 1917 coups ... 1920 runabout 1921 delivery, Easy Terms AUTOMOTIVE SALES & SERVICE CO, ¥ 200 EAST MAIN ST, FORD~—Touring, 1921, F. L. Green, Glen St. FORD racers, 2, for sale, $6) o h Blr[llll if taken at once. Inquire ford enue, " FRANKLIN ROADBTER—Zzxcellent buy for price asked. Good mechanical condition, Neat appearing car. Cash or casy terms Call 65 or 1268-3. HUDSON SUPER SIX—Just the thing for party hire. A bargain if taken at once. F. L. Green, 227 Glen St., near Ella, HUDSON BEDAN looks and runs like new. Excellent bargain. Aaron G. Cohen, Ine., 186 Park Bt., Hartford, Conn. Open eves. 227 HUDSON & ESSEX USED CAR DEPTS OFFER THE FOLLOWING— 1922 Bulek 4 cylinder touring. 1922 Studebaker, light six, touring. 1921 Studebaker Special Bix. 1920 Bulck touring. 1917 Hudson coupe, 3 pass. 1922 Maxwell touring. 1819 Chevrolet touring. Packard Twin Six. Reo 5 passenger eeuflng, Dodge sedan, Mazwell coupe. 3 Ford coupes, late models. Time Payments, call 2100 HONEYMAN AUYO BALES CO, 139 ARCH BTREET. HUPMOBILE, 1927 touring car in excel- lent condition throughout, 5 fine cord tires; price s low. N. B. Buick Co., 326 Arch Bt.; 'phone 2607, LOZIER, 1917, 4 door limousine, : passen- ger, good upholstering, good tires, frst clags running condition. Will sell for $150. Also other cars for sale at Heleen gar- age, 107 Arch Bt. Tel, 1326, Open evenings. DAKLAND, 1920, 5 passenger touring cer, good paint and § perfect cord tires, iu exgellent mechanical condition, Price s low. New Britaln Buick Co. 3225 Arch St. Pnone 2607. OAKLAND & touring cars, ranging in price from $90 to $300. All of these cars are well equipped, good tires and in fine shape, mechanically. We need the room. These cars must be soid this week. M. Irving Jester, 193 Arch St., 'Phone §1l. This_is Studebaker Y GAKLAND, 1020 touring car, in fine con- dition mechanically, paint, upholstering and top lovk good, 5 serviceable tires. Low price. Terms. C. A. ence, 51 Main 8t. Phone 2215, OLDSMOBILE "8 In excellent condition, & passenger, good. economical to operats, looks Price only $200. Terms to responsi- . C. A. Bence, 51 Main street. 5 pass, touring car, ning condition. Four good tire reagonable. 180 Hartford Ave., Phone_connection, BTANLEY STEAMER—7 passenger touring car with new boller. This car is in excel- lent shape mechanically, M. Irving Jes- ter, 193 Arch 8t., 'Phone 811, "This i & Btudebaker Year.' STUDEBAKER, 1922, Bpecial 6. This is a Many ot! bargain for a quick buer. Park Aaron G. Cohen, Inc., 185 Hartford, Conn. USED CARS-— 1921 Ford 1-2 ton, panel, truck. 1917 Reo roadster. 1916 Overland touring car. 1918 Dodge touring 1916 Ford touring R. C. RUDOLPH, 127 CHERRY ST. PHONE 2051-2. TSED OARS OF QUALITY— 1020—5-Pass. Paige Sedan, x shape. 1917—6-Pass. Dodge Touring. 1020—5-Pass. Chevroiet Touring. . Buick Coupe. . Paige Tourl . Hup. Tourin, . Stutz Touring. . Ford Bedan. Ford Touring car. Winton Touring. ur inspection on any We invite of these cai Time Payments Arranged Quality Cars—"Look 'Em Over” 1 McCARTHY & BT. THOMAS, 1208 STANLEY 8T, TEL. 1396. S ee——pmee— It it's serice you're looking for just try a Herald classified ad.