New Britain Herald Newspaper, April 20, 1923, Page 28

NEW BRITAIN DAILY' HERALD, FRIDAY, APRIL 20, 1923, BOSTON STORE Donnelly, Mullen Co. | FASHIONS THAT TAKE THEIR CUE FROM HIGHER PRICED MODELS—FOR MISSES AND WOMEN NEW DRESSES Panels With Motifs of Dainty Ribbon, Pleatings, Apron, Sleeves, Tunics, Tiers of Ruffles, All Widths of Them 514 For Afterndon and Evening For Street and Sport HOSIERY Ladles' Silk Hoso—8cam back., Black white, tan, grey and cordovan =~ Pair ., 980 Ladies' Full Fashioned Silk Hose—Phoenix b s e o N EERR 1 89c¢ Ladies' Full Fashioned Mercerized Ldsle Hose in black—Pair ....... Real suede strap-wrist Gauntlet Glove-—~Embroid- ered back—Tan and grey. o 3.48 Collar and Cuff Sets—Suitable for round neck dresses, embroldered in very pretty designs. Special Offerings — From — Our Down Stairs Store Fine New Cretonne—— Pretty spring pattern, 86 in nm«-.. 25c Saturday Scrim Ruffled Curtins with tie-backs — 79¢ Pleatings—Rutfles Flounces—Drapery . , Embroidery—Aprons 314 Colors That Are At the Height of the Vogue— At a Price That's the Height of Value Ladies Slip-on Sweaters—Made of good quality yarn. In fancy blocks and weaves. In all the $l 83 new spring shades, ... 7 nain- ey .. 89 Ladies' Envelope Chemise—Made of fine qu sook. neatly trimmed in fne val laces and embroidery.., .. Ladies’ Extra Size Gowns—Made of good quality crepe, in flesh only, . 5 $1l39 . 98¢ New Shipment of Terry Cloth — For 46 inches wide, $1.00 drapery, quality 79¢ Silk Overdraperies—(Colors are blue, old mulberry, gold and bhrown--Saturday--Yard 39¢ Serim Muslins and Marquisette curtain material -~ Yard Cerrisaeans Regular Ladies' Blouses—Made of cotton pongee and Saturday Pafsley trimmed—All sizes, 2 1.4 yards Saturday—Yd long—Pair. . . ; . rose, Men’s Dept. Men’s Nainsook Union ;ulla t o Snecierach ... 69€C Men’s Fine Cotton Pajamas — Men’s 80 Square Percale Shirts— Every ghirt warranted fast color. In black and colors—Each Men's Artificial Silk and Lisle Hose—Black, cordovan, 48c grey and navy—Pair Extra Fine Value from the Linen Section CAPES AND COATS Smare Capes and Coats Suitable To Wear Over the Street or Daytime Dress, Lustrous, Soft Wool Materials—Values To $35.00 Black Taupe Navy $2 5.00 Kit Fox Grey Camel Extra Fine All.Lim‘n Towels—-Ideal gifts for linen | e R More of Those Full Lined Polo Coats in a Variety of All Wool Tailored Models With Raglan and Set-In Sleeves; Also the Tie-Side Effects, At Made of Ladies’ Fine Lisle Vests—'Forest Mills" make—- In band and bodice top—Each .. Another Lot of Boys’ Wash Suits—A large variety to choose from—Special—Each Large Size Heavy Turkish Towel. Full blea Colored Table Damask—Fast color. JLooks and washes like linen—~Saturday SPECIAL ITEMS AT THE TOILET DEPT, Stillman's Freckle Cream—A guaranteed remedy for freckles. Saturday Special Pepsodent Tooth Paste—Saturday Special Johnson's Toilet and Buby Powder—Saturday Special ... Richard Hudnut's Three Flower Face Powder—In all shades— Baturday Special 3¢ Lysol—The best known disinfectant—Saturday Special. . 21¢c Kotex Sanitary Napkins—Saturday Special .. 48¢c Amco Absorbent Cotton—16 oz, rolls—Saturday Special . 31c 39c All Linen Dish Toweling—Just the thing for roller and glass toweling—Saturday .. Pure All Linen Damask—Silver bleach, 72 inches wide, Reg. $2.79 yard—Saturday 45 x 36 Pillow Saturday....... 81 x 90 Full Bleached Sheets—NMade of heavy welight cotton — Saturday OYSTERS CLAMS CRAB MEAT SHRIMP SCALLOPS LOBSTERS | We can offer you a good bargain'in a cottage in Belvidere. _Also cottage on Wooster street at a very cheap price. Owner is leaving town. Two good centrally located eottages, one on Locust street. One on Cottage Place. Money to loan on second mortgages. BABSON STATISTICS PROVE RETAIL TRADE HAS RETURNED TO NORMALCY PROMINENT WOMEN |, ~OOKED TOATTEND ! MEETINE( FOOD SHOP MUTUAL BUILDING “The Biennial” Will Be Held lfl: 118 MAIN STREET Wellesley Hills, Mass, April 20.— Roger W. Babson, who has recently been checking figures on the retail ¢ “During the next few months loecal | merchants should advertise. National | manufacturers are utllizing the great | trade of the country has today issued a preliminary statement. According to his analysis, retail trade averaging all sections of the country is again back to normal. “Some sections are still behind the good years of 1919 and 1920, says Mr. Babson, “but many other sec- | tions are ahead. Retail trade was| the last to feel the effects of the de- pression. When a slack business hits a section the financial interests feel| it first; the manufacturing and farm- ing interests feel it second; the job- bers and wholesalers feel it and finally the retailers hear it.| Hence, although retail trade con-| tinues good long after Wall street is | blue it does not come back again un- | til sometime after Wall street comes | back. There are, of course, a few| exceptions to this general rule. The ‘profits of firms, like Tiffany, the jew- eler, who sell largely to the very wealth, follow close to stock market movements; but 95 per cent of the| retail firms lag a year or more be- hind. “The best retail trade today is in| the industrial citles of the east. | Where two years ago, mills and fac- tories were shut down, they are now working overtime, Cities like Pitts- burgh, which a year ago were work ing only 60 per cent of their eapacity, are now back to nearly 100 per cent, Akron, which three yi 1go had the | highest percent of unemployment in the country, is now advertising for | men. Detroit is again back to nor- mal and the volume of retail trade in most of these cities is equal to or greater than it has ever heen. Of | course, this does not mean that profits are as iarge. The public is showing| more discrimination in its purchases and is shopping about more. The volume of retail busine: however, is back to normal in these cities, “Any concern in an industrial city | which is not doing a normal business today should clean house and ascer- tain wherein the difficulty lies. | Cities which are about to enjoy wage advances are in an especially favor able position. The retailers of these cities should do the best business | during 1923 they ever have done The mill cities of New England are in this class. “The farming communities may not be back to normal although statisti- clans differ greatly as to what is normal. If we call normal the few boom years of the war, then the farming sections are still below and may be for many years to come. If, however, we consider normal as the average for the past 20 years and in addition allow a proper amount for growth, we will find that the retail trade of most farm sections is now | back to normal or will be short Therefore, I say that something is| the matter with the retailer who is not now doing a normal business. | He either is a poor buyer or a poor | galesman. Either he is mixed up in| gome outside' enterprise and is not | attending to husine or else is not | posted ag to fundamental conditions. “Thérs is a ‘hele in his i gomewhere and ft 1s up to him to find it | many | be power of advertising in the distribu- | tion of their products. The success- | ful department stores are also using | | large space in the newspapers; but! the smaller retailer has yet “failed to advertise as he should. Perhaps this| is why he is small-—one cannot tell. | There surely is some reason why the | people flock to one merchant and pass by another. Statistics certainly | indicate that the reason is closely | connected with the advertising. Let me also take this occasion ot urge re- tailers to use the newspapers in a third; | dignified way rather than attempting | May 7 to 11, to use bill boards and noveity con-| trivances. During the past two| months I have motored considerably | throughout diffcrent sections of the | country, At almost every cross road | is some sort of a sign, a windmill or| something else sold to some bank or merchant who thought he had dis- covered a cheaper or more effective| method of advertising than his news- | paper offered. As a matter of fact,| he unconsciously disfigures the high- | ! ways, endangers life and makes ene- | mies instead of friends. ing is a profession and treated in a dignified way. More- | over, how banks can adopt such| cheap appearing methods of publicity is beyond the comprehension of most | businessmen. Yet I understand the | temptation, having once fallen for outdoor advertising myself much | against the advice of the Gundlach Advertising Agency which handles| our copy.” Mr. Babson added a word of cheer | to those retailers who fear the chain store, “Instead of stores,” says he, M!.‘rchan(“!-: should be! worrying about chain | “the independent re- | taller should copy their good features and avoid th pitfalls. The chain stores are revolutionizing retailing. They are introducing many good fea- tures from which every retailer| should profit. But chain stores have | troubles ahead. When their employes organize into a labor union as Is inevitable with such big units then the independent merchant will again have a great opportunity. 1, however, do belfeve that it would | wise for independent merchants to get together more among them selves and form small chains which they themseives can control. Per-| sonally T should not want to strug- gle with one lone grocery store; but had just as soon have a group of a dozen grocery stores. THEATER PRIC MOUNT. Berlin, Apri ~Theater tickets have jumped so in price that pros- pective theater-goers leave the box | offices in disgust nightly when they see the price lists, In the more ex- | clusive theaters, seats are priced as high as 39,000 marks., This is about | four times the daily wage of a skllled‘ workman, | | D'Annunzio, birdman, has pre- eented to the Ttalian nation his whole Home, Italian poet and economics’ propeily at Gardone Riviera, includ- some ghost that carries a violet scent ing furniture, books and war souve- lnlrl. [the two vears intervening from one | cials for Saturday but our prices | den party on the lawn of the Atlanta | the home of the late Joel Chandler| HONISS’S 24-30 STATE ST. HARTFORD biennial to the next, is to be held| gn our stock are very low at all| I] i this vear for the first time in the|times, for that reason it win AYERS’ SODA WATER B, b held from |PAY you to get the habit of| Take home a bottle of cream sodn The convention will be held from L n and genuine southern |trading at our sfore every day‘:;::;mflhins you will like—it's deli-| hospitality will be dispensed to dele-|in the week—Get the habit! gates representing club women and Three size bottles—3c, 10c, 15c. women's affairs from all parts of the world. Prominent persons in American of- | {MORE SATURDAY | SAVINGS | Atlanta, April 20 (By Associatedi Tomorrow we offer another Press).—The ‘Biennial,” the cmwn':\'al‘iety of week-end specials. ing event of every club woman's life, | 3 4 to which she looks forward during|Each week we have extra spe- Atlanta, Georgia : 272 Mun. Street FOR H. DAYTON 272 MAIN STREET CROWLEY BROS. INC. PAINTERS AND DECORATORS 267 Chapman Street TEL. 2018, Woman's club, a trip to Stone Moun- tain and a concert at its base, visit to | : BovS- IVE GOT A NEW ONE, SIX BLADES A CoRX SCREW a AND A BUTTON WEEK-END SPECIALS | Regular 38¢ Coffee, 30¢ 1b. Roast Stuffed Chicken, 3 to 31, lbs. average, $1.50. P JUST BOUGHT A NEW POCKET KNIFE AND LOOKS FORWARD TO A PLEASANT SPRING AND SUMMER, SATURDAY SPECIALS Q inh mhi c ficlal and club life are expected to be i ’ mnllvan Plumbmg o‘\ in Atlanta for the sessions. Amonx;Berfie]d Butter, 712 Stanley Strect | those expected to attend are Mrs. 54c¢ Ib. Plumbing, Heating and Repairing Thomas G. Winter, president of the 3 FIXTURES AND MATERIAL general federation of woman’s clubs: I New Walnut Meats, AT REASONABLE PRICES Mrs. George Minor Baker, of Massa- | 48¢c b el b chusetts; Mrs. Rose V. S. Berry, Mrs. oS¢ 1b. el. 2092, Horace M. Towner, Mrs, Percy Pen- 9 Rt Ry 2 SR nypacker, Anna Steece Rlchardnon.'Po"ato Salfld, THE OLD HOME TOWN editor of Woman's Home Compan\ro‘n.l‘ 18¢ 1b. and Ida Clyde Clarke, of the Plctoria b ? Review, |1Large Stuffed Queen Olives, Social Side Not Forgotten. | 9 .2 ni Although the delegates will be 20c 1-2 pint, chiefly n.ccupl?d with federation husi—‘ou’. Own Mayonnaiso ness of importance, the social side ln‘ P A not to be forgotten, according to| 20c¢ 1-2 pint. lans announced by Mrs. B. M. Boy-| s Kin, president of the Atianta wom- | Large Salt Mackerel, an's club and official hostess to the| 3 for 23¢c. convention, and Mrs. Alonzo R(char-l-' son, chairman of arrangements. S""Imported Holland Herring, cial events already planned include ni 10¢ d “typical southern barbecue,” a gar-| 40c doz. | Imported Swiss Cheese, 59c¢ lb, Harris, writer of the “Uncle nemus"i‘]mpor[cd Roquefort Cheese, stories, visit to the Cyclorama to view | 58¢ b, the $100,000 painting of the battle or: . Atlanta, a banqut to visiting press I 4 representatives and other 1uncuon.!.iM8plek“°“ Farm ngs’ The Atianta Women's club’s new | 40c¢ doz. auditorium-theater, costing $125,000,| i has just been completed and a ban- Gobel’s Bacon, quet hall to cost $50,000 will be fin-| 35¢ Ib, ished in time to be used to enter- tain the delegates and visitors. The Atlanta club has a membership of 1,400 and regards its plant as one of the finest in the country. General sessions of the convention will be held in the auditorium of the | Baptist Tabernacle. METEOR FALLS IN RUSSIA. Tsaritzan, Russia, April 20—One of the largest meteors cver seen in Rus- sia fell recently at a point near the — village of Karnovsky, 50 miles from | Tsaritzan. It penetrated the earth to| About the stora a depth of about 15 feet, making a| hole considerably more than a yard | Pickles, ! in diameter. | Salmon. | S ———— Sardines, BEDSTEAD'S HAUNTED l Egg Salad. ‘ Mowbray, FEngland—Mrs. Frank| Sweet Butter, | Gray says a bloodstained old bed-| Potato Salad. | stead in a heap of rubbish in her Chicken Salad. vard is haunted, It draws a hand-| Waldorf Salad. I N. B. €. Products. ! Try Our Sponge Cake. ‘ All Kinds of Cooked Meats. and another, a repulsive one, that tears a pistol and a candle, she says. Estimates cheerfully given on all joba | 34 Lafayette St CAMP REAL ESTATE CO. Phone 343 Rooms 305-6 Bank Bldg, SALE Bungalow on Somerset Drive, Reduced Price HUMPHERY NATIONAL BANK BLDG. | coLD WEATHER NEEDS | We bave a full line of new and second-hand stoves, ofl heaters, gas ‘helten. etc. A. LIPMAN New and Secondhand lurniture. Tel. 1320-2 BY STANLEY LAWN MOWERS & SHOES - MENDED B WALF SOLED - (GO INI MOVE THE JAILZ PR &3 . HERM D?oo}wns:oue OF THE TOWNS BEST WHITTLERS,