New Britain Herald Newspaper, March 22, 1923, Page 5

NEW BRITAIN DATLY HERALD, THURSDAY, MARCH 22, 1923, ‘¥ The Net Paifgl Circulation THE SATURDAY EVENING POST ‘This Week is More Than | (This figure means copies actually sold—not the gross number printed) * Post circulation figures represent the number of persons attracted to it solely by editorial merit. No other basis for circulation is worth considering. It is never sold to the subscriber on the instalment payment basis, or with premiums of books or other merchandise—its purchase is never a mere incident or part of another transaction with the reader. - It is never “clubbed” with other publications: clubbing is a form of price-cutting. : The Post tells the truth about its circulation, and takes the consequences. It carries no subscriptions in arrears —its sub- scription list includes only those who have paid the price. It permits no agent to conceal unsold copies. It accepts no subscriptions from agencies whose representatives are known to use either false scholarship credentials or other fraudulent representations in the solicitation of subscriptions. Only one set of circulation books is kept—the Audit Bureau of Circulation gets all the facts—always. THE ‘ CURTIS PUBLISHING COMPANY INDEPENDENCE SQUARE, PHILADELPHIA, PENNSYLVANIA